About
I've spent decades helping forward-thinking leaders, teams, and brands CONNECT and ENGAGE…
Services
Courses by Maria
-
Balancing Empathy, Accountability, and Results as a Leader1h 18m
Balancing Empathy, Accountability, and Results as a Leader
By: Maria Ross
Articles by Maria
Activity
-
To the zesty women. Image credit: Case Kenny via Instagram
To the zesty women. Image credit: Case Kenny via Instagram
Liked by Maria Ross
-
What are the hidden, unconscious forces that shape how we lead—why we react the way we do, why some situations knock us off center, and how we can…
What are the hidden, unconscious forces that shape how we lead—why we react the way we do, why some situations knock us off center, and how we can…
Shared by Maria Ross
Experience
Licenses & Certifications
Volunteer Experience
-
Advisory Board Member
Schurig Center for Brain Injury Recovery
- Present 13 years 6 months
Health
Served on the Board of Directors and now serve on the Advisory Board to contribute my marketing and communications expertise to raising awareness and funds for this wonderful organization.
-
Patient Advisor
University of Washington Medical Center
- Present 16 years 4 months
Health
Serve on the Patient and Family Education Committee, representing the voice of the patient in their various initiatives and also volunteering my marketing and writing skills on as as-needed basis.
-
Marketing Co-Chair - Annual Auction/Pro Bono Brand Strategy Support
Seattle Animal Shelter Foundation
- 8 months
Animal Welfare
Provided brand strategy advice and messaging help to the newly formed Foundation. Served as a marketing co-chair for the first fundraising auction after the Foundation's official formation, which was a huge success and still takes place annually.
-
Project Member
Taproot Foundation
- 2 years 8 months
Children
Worked on two projects for Taproot, donating my marketing expertise to two very worthwhile organizations that needed strong brand strategies and messaging. One in the San Francisco Bay Area helping children of incarcerated individuals break the cycle of violence and the other at Amara, a foster-to-adopt agency for children in Seattle, Washington. Taproot grants needy organizations projects to help them with business, technology or marketing challenges. Professionals can volunteer their time…
Worked on two projects for Taproot, donating my marketing expertise to two very worthwhile organizations that needed strong brand strategies and messaging. One in the San Francisco Bay Area helping children of incarcerated individuals break the cycle of violence and the other at Amara, a foster-to-adopt agency for children in Seattle, Washington. Taproot grants needy organizations projects to help them with business, technology or marketing challenges. Professionals can volunteer their time, expertise and service to a specific grant. It was very rewarding!
Publications
-
6 Signs Your Company Needs to Rebrand
Entrepreneur
See publicationBrands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
-
5 Ways to Authentically Connect Your Employees to Your Brand
Entrepreneur
See publicationEmployees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
-
5 Tips from Experts for Creating a Distinctive Brand
Entrepreneur
See publicationWhen you're just starting your business and need customers in the door fast, how can you build an irresistible brand from Ground Zero? Three amazing entrepreneurs share how they did it and created a foundation for their future success.
-
Develop Your Brand Voice: 3 Keys to Killer Messaging
MarketingProfs
See publicationThe biggest gap for many organizations is getting their brand messaging right. They tend to either mimic their competition or speak in an inconsistent way. How can you convey messages that attract the right buyers, speak to their buying drivers and needs effectively--and, even more so, enable you to stand out in a crowded marketplace? Here are three tips for crafting messaging so you can pique interest, create a relationship, and stand out from your competition.
-
How to Energize and Inspire Your Customers, Clients...and Yourself!
CRAVE Urban Campfire Blog
See publicationA big part of your business or personal brand equation is your physical or online space. What does it look like, feel like, even sound like? Here are some fun ideas to inject your brand into your environment and make it a haven for your customers, clients – or just yourself.
-
Building Buzz
Seattle Business Magazine
See publicationThree key ways companies need to communicate their brand and build buzz.
-
Branding: More Than Just A Pretty Logo
Columbus CEO Magazine
See publicationMore than just pretty pictures, effective branding can measurably impact a company's bottom line by paving the way to make sales easier.
-
Top Seven Tips for an Irresistible Brand
WomenEntrepreneur.com
See publicationSeven tips for building an irresistible brand for any entrepreneur, start-up or business.
-
How to Focus on Your Ideal Customer
American Express OPEN Forum
See publicationTips and advice for creating an ideal customer profile that will guide your brand and marketing investments, enabling you to work smarter and attract more of the right buyers.
-
Shattering Five Branding Myths
MarketingProfs.com
See publicationDebunking five myths about branding that hold small businesses back.
Honors & Awards
-
Shining Star Award
Assurant Employee Benefits
National award given annually to honor courage and perseverance through health adversity. Assurant honored my writing, speaking and volunteer efforts as an advocate and voice for brain injury awareness and patient-centered care after I miraculously survived a 2008 brain injury. They also donated $5000 to a charity of my choice, The Brain Injury Network of the Bay Area (BINBA), where I serve on the Board.
Recommendations received
61 people have recommended Maria
Join now to viewOther similar profiles
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Maria Ross in United States
216 others named Maria Ross in United States are on LinkedIn
See others named Maria Ross