About
For decades, the most persuasive marketing on Earth came from a handful of Fortune 500…
Articles by Roger
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Publications
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The Persuasion Slide
Dooley Direct LLC
See publicationThis short, well-illustrated book describes a simple but powerful framework for any persuasion process - sales, ecommerce, lead generation, and more. It is specifically intended to focus not just on traditional factors like features, benefits, and price, but also non-conscious factors. The latter include emotional appeals, cognitive biases, influence principles, and more.
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Brainy Marketing at Forbes
Forbes.com
See publicationMy Forbes.com site focuses on better marketing by using using brain and behavior research.
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Patent: College Search System (pending)
U.S. Patent Office
Novel method for college search that improves matching and sorting using student preferences. (Co-inventor)
Other authorsSee publication -
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Wiley
See publicationMaking marketing, advertising, and sales more effective using brain and behavior research is the focus of Brainfluence. Topics are presented in 100 short, jargon-free chapters that emphasize practical, real-world applications.
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