About
For decades, the most persuasive marketing on Earth came from a handful of Fortune 500…
Articles by Roger
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Are U.S. Politicians Trying to Kill Our Biggest Growth Engines?
Are U.S. Politicians Trying to Kill Our Biggest Growth Engines?
Are U.S.
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A Resilience Lesson from Texas
A Resilience Lesson from Texas
There's a lesson in resilience here in Texas, and it's a painful one. Texas is the largest energy-producing state, but…
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Are the Major Airlines Finally Focusing on Their Customers?
Are the Major Airlines Finally Focusing on Their Customers?
Are the major U.S.
8 Comments -
Customer Experience: Barriers and Blockers
Customer Experience: Barriers and Blockers
Sometimes, changes to business processes look like sure-fire wins in the planning phase. There's great enthusiasm…
4 Comments -
Friction 101 for Elizabeth Warren
Friction 101 for Elizabeth Warren
More than any other U.S.
7 Comments -
Prime Day Psychology and How to Use It
Prime Day Psychology and How to Use It
Amazon's invented sale extravaganza, Prime Day, uses multiple psychological triggers to power its success. While small…
11 Comments -
Why Did Facebook Pay $19 Billion for WhatsApp?
Why Did Facebook Pay $19 Billion for WhatsApp?
How much is reducing friction worth? In WhatsApp’s case, $19 billion. When Facebook broke records purchasing WhatsApp…
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How Did Uber Beat the Taxi Industry? Friction.
How Did Uber Beat the Taxi Industry? Friction.
As the poster company for disruption, Uber is rarely out of the news. The company is the perfect illustration of how…
11 Comments -
Lessons from Amazon's Pulling HQ2 from New York City
Lessons from Amazon's Pulling HQ2 from New York City
Dozens of cities across the United States fought mightily to get Amazon's second headquarters. One of the two winners…
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Neuromarketing Careers
Neuromarketing Careers
Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you…
25 Comments
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Education
Licenses & Certifications
Publications
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The Persuasion Slide
Dooley Direct LLC
See publicationThis short, well-illustrated book describes a simple but powerful framework for any persuasion process - sales, ecommerce, lead generation, and more. It is specifically intended to focus not just on traditional factors like features, benefits, and price, but also non-conscious factors. The latter include emotional appeals, cognitive biases, influence principles, and more.
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Brainy Marketing at Forbes
Forbes.com
See publicationMy Forbes.com site focuses on better marketing by using using brain and behavior research.
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Patent: College Search System (pending)
U.S. Patent Office
Novel method for college search that improves matching and sorting using student preferences. (Co-inventor)
Other authors -
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Wiley
See publicationMaking marketing, advertising, and sales more effective using brain and behavior research is the focus of Brainfluence. Topics are presented in 100 short, jargon-free chapters that emphasize practical, real-world applications.
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NewGen Ops: Strategic Digital Operations & Technical Support
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Modern Marketing Partners
Vertical marketing is more than a tactic. It is a disciplined approach for identifying, evaluating, and engaging with narrowly defined market segments—each with its own decision-making structure, priorities, and expectations. Download this whitepaper to learn more: https://ow.ly/E0Qq50WlTSo #VerticalMarketing #MarketSegmentation #B2BMarketing #MarketingStrategy #NicheMarketing #MarketingInsights #MarketingTrends
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SmallBiz Innovation
Tired of brand confusion holding your business back? If your logo, tone, and visuals feel disconnected from what you really do, this guide is your reset button. We just published a step-by-step breakdown to help small business owners build a clear, consistent, and scalable brand identity. You’ll go from fuzzy ideas to a one-page style guide you can share with your team in less time than you think. 🔗 Read the full post: https://cme.sh/IsgIdp #SmallBizTips #BrandStrategy #FounderTools
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Papirfly
The most effective DAM RFPs reflect real workflows, not assumptions. By asking the right questions about findability, multi-market needs, brand presentation, content reuse, governance, and integrations, teams set the foundation for long-term success. A forward-looking approach ensures your DAM can scale with new brands, growing content volumes, and increasing automation demands. Read the blog to explore each question and strengthen your 2026 DAM RFP: https://hubs.la/Q040fkdb0 #DAMRFP #DigitalAssetManagement #ContentWorkflows #BrandExperience #TechStackIntegration
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