Chris Kirby

High-performing B2B marketers aren’t just lucky. They’re doing things differently: --> Higher-quality content --> Better data practices --> Smarter tech stack decisions --> Stronger sales-marketing alignment The performance gap between high and low performers? Up to 65 points. The lesson: In a high-stakes, resource-strapped world, execution quality matters more than ever. Check out the 2025 State of B2B Pipeline Growth report from Pipeline360 for more insights and actionable advice. https://lnkd.in/gyXSTHu3 #B2BMarketing #PipelineGrowth #MarketingStrategy #ContentMarketing

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Most ABM programs don’t fail because of targeting — they fail because the content isn’t built for the accounts you’re trying to win. This carousel breaks down a clear framework to fix the content gap in ABM: ✔️ Strong core team ✔️ Dedicated ABM content marketer ✔️ High-impact, account-aligned content When these three pieces work together, ABM becomes a revenue engine — not just a strategy on paper. #ABM #AccountBasedMarketing #B2BMarketing #ContentMarketing #DemandGen #RevenueMarketing #SalesAndMarketing #MarketingStrategy

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Here’s the challenge: 91% of marketers use intent data. 42% of marketers admit their biggest hurdle is having no clear strategy for using it. Data overload, poor sales and marketing alignment, and treating every signal the same—those mistakes make intent data useless. The solution: ✔ Define the right signals for your buyers’ journey ✔ Score and prioritize based on readiness ✔ Align sales + marketing on how to act ✔ Layer firmographics and technographics to focus on high-value accounts With the right strategy, intent data becomes a framework for smarter decision-making. Do you agree? Let us know in the comments! ⬇️ #b2b #marketing #b2bmarketing #revenuegrowth #intentdata #marketingtips #digitalmarketing

The premise behind intent data made sense: track what buyers are researching and reach out at the right time. The reality? A firehose of signals with no context. Accounts that "surge" and go cold. Reps chasing intent scores they don't trust. We broke down why the model is failing and what's starting to replace it. Spoiler: it's not more signals. It's understanding the pain behind them. Read the full piece → https://hubs.la/Q046cJzF0

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Too many B2B teams say they’re “doing ABM” when the reality is… they’re just running lead-gen with a target account list slapped on top. This MarTech article outlines the real issues holding companies back — misaligned KPIs, weak ICP definition, disconnected data, and programs built for volume instead of precision. Modern ABM requires more than intent signals and display ads. It demands operational clarity, high-fidelity data, and programs built around actual buying behavior — not guesses. 🔗 Article: https://lnkd.in/gPTJwxBf #ABM #DemandGen #B2BMarketing #RevenueGrowth #PrecisionMarketing #Activate_ms

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