Gabrielle Dalvet

You can’t “tech-buy” your way out of sh*tty process. Buckle up. I was on a call recently with a prospect who thought they had a deliverability problem. Their open rates were down, engagement was low, and the first instinct was to assume they needed more martech or to “optimize” their existing tech stack. Shocker: they didn’t have a deliverability issue. They had a journey issue. Here’s the thing, when you don’t have a clear plan for how you want prospects to experience your brand, every shiny new tool becomes a band-aid. You end up patching symptoms instead of solving the root cause. Because technology doesn’t create clarity. Process does. If your journeys, workflows, and messaging aren’t mapped to a real customer experience strategy, your martech will only amplify the chaos. Here’s what actually works: ✅ Map the journey before you automate it. What should your buyer experience feel like from first touch to conversion? ✅ Align your team on the “why” behind every stage. (Marketing, Sales, Ops - everyone.) ✅ Solve for the real human problems your audience faces. What are they trying to achieve, avoid, or fix? ✅ THEN - and only then - look at how technology can enhance that experience, not replace it. This part takes actual human work. You can’t outsource strategy to AI or “just automate it later.” Technology is the amplifier, not the architect. So before you start your next “martech optimization” project, ask yourself: Do we have a deliverability problem . . . or a journey problem? Stay tuned for an update on this one as there will be a Part 2! Curious - have you seen this happen in your org or with clients? Did I miss anything in this take? Let me know what you think below.

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Oden has a positioning doc feature that's been quietly saving me hours on competitive audits. Let me tell you why it matters. The hardest part of a website revamp or messaging refresh isn't the writing. It's everything that has to happen before you write a single word. If you're a consultant juggling multiple clients, or a founding PMM who's basically a team of one - you know this. The "quick competitive check" somehow swallows your entire afternoon. Six tabs open, a messy notes doc, and you still can't tell where your positioning actually has room to breathe. The problem isn't effort. Manual audits are just unstructured by nature - every homepage gets read differently depending on your headspace and deadline pressure. You end up with a collection of vibes, not a usable baseline. Oden's positioning doc fixes exactly this. It audits competitor homepages through a consistent lens - same questions every time. Real ICP based on actual language. Differentiation type. Category claim. Where they're exposed. The consistency is what makes it a starting point you can actually work from. For consultants: a structured competitive baseline ready before your first client call. For founding PMMs: clarity on where the whitespace is before you touch your own homepage. It won't do the strategy for you. But it gets you to the starting line without losing two days getting there. Link in comments - go try it.

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Sal+99@example.com 👈🏼👈🏼👈🏼 PRO TIP for those testing (like, really testing) signup flows and email messaging… If you put a “+” and a number after your email address, the system sees it as a new email address but any emails sent to it actually come to your regular email address. 🤯 When I worked in product development, I would use this trick all. the. time. It’s a helpful way to create different user accounts where any email comms and password resets come directly to you just like they would an actual user. Bonus - it’s a great way to filter your email signups. For instance I use +999 for spam signups and +133 for newsletters that I really want to pay attention to. Then just create rules where if those email addresses are in the to: field, they go to a specific folder. Try it out.

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The latest edition of The Current Insurance Report is here—your quarterly guide to benefits, compliance, and cost-control strategies. Inside, you’ll find: ✔ ACA affordability updates for 2026 ✔ HIPAA privacy rule changes ✔ Paid leave compliance tips ✔ Strategies for open enrollment success Spotlight Article: “Proactive planning is the key to avoiding renewal surprises.” — Brian Feeley, Chief Marketing Officer Brian shares how data analytics, plan marketing, and carrier negotiations can help employers take control of renewals and avoid last-minute shocks. 📥 Get the full report here: https://lnkd.in/dT5QD2CD #EmployeeBenefits #Compliance #HRLeadership #TheCurrent

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My DSR journey continues. Last week I realized engagement data was a key pillar. This week, I'm asking: which metrics actually matter? Is it about views? Downloads? Time on page? My initial thought is it's about the pattern. A buyer spending 10 minutes on the pricing page tells a different story than one who downloads a case study. The value isn't in one metric, but in the story they tell together. It’s about context. #SalesAnalytics #DataDrivenSales #DSR #SalesInsights

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Your company doesn’t just have a revenue problem — your revenue intelligence function is likely broken. Marketing isn’t just brand stories and CTAs. It’s a distributed sensor network. And when your tech stack is duct-taped together or siloed like it’s still 2013, the signals go dark. That silence? That’s how you miss: • Pipeline pivots before they wreck your quarter • Brand activations on AI clients that should’ve lit up your boardroom • Features gaining traction that no one’s tracking • Customers changing course before they churn • Competitors making moves while you’re stuck in Salesforce stage views If your “revenue intelligence” is just recycled sales data, you’re flying blind. Marketing is signal. It’s surface area. It’s first contact. And too many leaders — especially outside of marketing — treat it like theater when it’s actually telemetry. The playbook has changed. Today’s marketing data isn’t just fluff — it’s your early warning system. If your systems aren’t talking, your strategy’s not listening. Ask yourself: → What signals are we sleeping on? → Where’s the intelligence leaking? → Who’s capturing the story before the sale? I’m seeing this gap everywhere. Curious how you’re closing it.

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I’ve recently contributed a guest article to the Chili Piper's blog, highlighting some #NotThatObvious tactics within practical, down-to-earth lead generation strategies, each backed by my own experience running them at Belkins. For those who don’t know, I still actively work on client engagements, sharing the insights I’ve gained from managing a 30-person marketing team and overseeing more than $2M in annual marketing spend. My goal is to evolve cold outreach from a purely sales function into a marketing-driven discipline. I believe the future of outreach lies in blending account-based, industry-based, and title-based marketing, executed by SDRs on behalf of AEs or the company itself. Think of it as corporate thought leadership in motion, where SDRs act as real-time signal catchers, engaging prospects and converting insights into booked meetings. https://lnkd.in/eKhGfTqU

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I sat down with Anne Marie Paterno Kilgallon from PathFactory to break down insights from their latest Benchmark Report of 388 enterprise marketers. A whopping 95% of B2B companies are increasing their content budgets. What should make execs nervous is where that money is going... and what it means for 2026 pipeline. This is an episode every B2B exec should hear because it reveals what's actually working vs. what's a myth. Here’s what we covered on the podcast: → How B2B buyers actually consume content today → How to detect silent intent when there are no form fills → When gating content helps (and when it hurts) → How to map content to the real customer journey → Where CMOs are investing now to support 2026 growth One data point stood out: → Buyers now complete ~90% of their journey before talking to sales. What this really means: Content strategy isn't a volume play. For 2026, you need to place the right content in the moments buyers learn without you. We share exactly what to do in the podcast. 🎧 Full podcast link is in the comments, or search Executive Signal Podcast on Youtube. ♻️ Was this helpful? Please repost to your network. ➡️ Follow for more ideas to build your influence. Thanks!

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If you’re in the middle of a job search, keep going. It’s challenging out there but momentum is possible with the right strategy. Here is one that worked for me: 💡 Track your search like a pipeline. This time, I used the free version of HubSpot instead of spreadsheets — creating Deals for each opportunity and scheduling tasks across Companies and Contacts. It kept me organized and sharpened my familiarity with the platform.

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Start Smart, Scale Fast: HubSpot 101 for Startups today at 9am PT ​What you’ll learn ​ 🌲 Top tips for getting started with the Customer Platform ​ 🌲 Optimize your outreach with personalized sequences that convert 🌲 ​Configure your sales pipeline to maximize visibility and accelerate deals through each stage ​ 🌲 Create your first lead generation campaign that drives results ​ 🌲Generate content with AI and set up workflows that eliminate repetitive tasks and convert leads ​🌲 How to use Breeze Copilot as your AI sales and marketing assistant for real-time insights and task automation ​🌲 Build custom reports to track your most important metrics ​ Who should attend Founders, Startup Employees, Sales Leaders and Marketing Leaders

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