Tania German

Loved Laura Cushing's take on a frictionless user experience. A solid customer service experience creates brand loyalty, which creates more engagement and increased LTV: “Whether it’s a push notification that you get on your phone or whether it’s the print magazine, it’s that ecosystem that customers care about and it can take one bad experience, one paper cut, one friction point for them to not come back to that content.” And the Hearst and The New York Times teams chimed in on the popular topic of engagement. And, in this case, engagement > scale. How can brands take their current subscribers/members and build off of their existing engagement? What products/services/new formats can add additional value and entice your existing members to pay more? If your team isn't actively thinking about engagement and the customer experience (and joining acquisition and retention teams at the hip), it should be! Recap from FIPP - Connecting Global Media conference is worth a read, linked below: Great insights from: Jordan Vita Joe Martin Rosie Percy https://lnkd.in/g4_AMdtU

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#B2B marketers need to think #omnichannel just as much as B2C marketers. Here's a great piece that explains why and how from Invision: https://lnkd.in/ejGENxHi #marketing #marketingstrategy

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CMOs Are More Focused On Growing Revenue Than Brand Awareness https://lnkd.in/g8jyVmuY Chief marketing officers are increasingly prioritizing direct revenue outcomes over traditional brand awareness efforts, influenced by economic pressures, performance measurement demands, and AI‑enabled tracking. This shift reflects a need for more measurable impact on business performance, with revenue growth becoming a leading strategic metric for modern marketing leaders. #CMOInsights #RevenueGrowth #MarketingStrategy #BrandVsPerformance #BusinessImpact #DataDrivenMarketing

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In times of economic uncertainty, agencies face mounting pressures: shrinking budgets, heightened client expectations, and the challenge of doing more with less. Our latest Basis blog post delves into how agencies can turn economic turbulence into growth by leveraging tech-driven strategies. From automating routine tasks to unifying fragmented systems, the right tools can empower teams to focus on what truly matters: delivering exceptional client experiences. It's not just about surviving the storm, it's about building resilience and positioning for long-term success. Explore the full article 👇 #AgencyLeadership #TechDrivenGrowth #ExperientialMarketing #DigitalTransformation

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Here's the uncomfortable truth: 78% of marketers are still doing competitive research the way they did in 2018: looking at keywords and backlinks while completely ignoring the AI search revolution happening right now. If you're only tracking traditional SERP rankings, you're missing half the competitive landscape.

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Cookies remaining on Chrome shouldn't affect marketers' move toward privacy-first strategies. 🔐 What truly matters is the growing privacy awareness among consumers and how brands choose to respond. Modern marketers are already embracing a context-first mindset. “The emphasis needs to shift toward respecting user preferences, establishing trust, and delivering genuinely relevant experiences without intrusive practices,” says Kartal Göksel, CTO at Seedtag Learn more: https://lnkd.in/dK_-UWpv #ContextualAdvertising #PrivacyFirst #AdTech #DigitalMarketing #Leadership #MarketingStrategy #DataEthics

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“65% of marketing jobs may not survive AI.” That’s the claim in a recent Adweek Media article examining how artificial intelligence is reshaping the marketing profession. At the same time, Elon Musk predicts that within the next 5–10 years we’ll see major job disruption across industries, and within 10–20 years work itself could become optional. If that trajectory is even partially correct, the implications go far beyond marketing. Our entire economic model is based on one assumption: People need jobs. But what happens when AI can perform large parts of knowledge work faster, cheaper and at scale? Marketing may simply be one of the first professions to feel it. Many of the core functions of modern marketing are already being transformed by AI: • research and insight generation • content production • media optimisation • customer analytics • campaign testing and iteration So the question isn’t whether marketing changes. It’s what human value looks like in an AI-driven economy. The opportunity I see emerging is for a new type of leadership role: Marketers who understand how to design AI-enabled growth systems, integrate technology with human insight, and build scalable demand engines. In other words, less campaign management, more growth architecture. As a Fractional CMO and growth strategist, I’m watching the shift happen in real time. I’m curious how others are thinking about this. If AI reshapes work over the next decade: How are you preparing your career for that future? Article: https://lnkd.in/gdT4u9Gm #AIinMarketing #MarketingLeadership #FractionalCMO #FutureOfWork #AITransformation

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AI is forcing media executives to re-evaluate the concept of trust in brands. Consumers no longer trust a media brand. We can thank the Chicago Sun-Times for the most "famous" example of why: https://lnkd.in/eZmQeXEW. Instead, media consumers will trust individual people at media brands. But trust needs to be built and cultivated. What can a media brand do? Elevate the profiles of the hard-working individuals who report and provide expert analysis of the news. Put their names, faces and signatures in newsletters. Record talent-driven podcasts. Be more human and allow personalities to shine. Today it is only the individual reporters, contributors, editors, and analysts at a media brand who can build and retain reader trust.

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