🎯 Darin K. Newbold

Stop Wasting Ad Bucks - Unlock Incrementality Now! 🚀 🚨 Small business owners, listen up! On the daily - my companies here in Oklahoma City help businesses from coast-to-coast, supercharge their organization with AI to crush data-driven goals. Ever poured cash into ads that "look" successful but barely budge your bottom line? Yeah, me too. That's the attribution illusion screwing us over - crediting ads for sales that were happening anyway. It's like high-fiving your coffee for waking you up. ☕😂 But here's the 🔥 hot tip that's changing everything: Incrementality is the metric you NEED to chase! Forget fluffy clicks and impressions. This is about real, measurable lift - the extra sales, leads, or buzz your ads create that wouldn't exist without them. Build-in for testing and follow up with verified visits. I can show you how. Now, Why go viral with this mindset shift? 💰 Max ROI Magic: We can boost unique reach by 30-50% - but only if it's truly incremental. Ditch the waste and stack real wins! 📉 Survive the Economy: In tough times, test geo-regions or holdout groups to optimize every dollar. Privacy rules? Handled. Black-box spending? Gone. 🤖 AI-Powered Edge: We're baking this into client strategies. Start small, plan tests, and watch your marketing level up. Fellow entrepreneurs - if your ads aren't proving extra value, you're leaving money on the table! Who's ready to ditch illusions and chase incrementality? Drop your horror stories or wins below - let's spark a convo and maybe collab on AI fixes for your biz. Share if this hits home! #IncrementalityRevolution #SmallBizHacks #MarketingGameChanger #CTVAds #AIForBusiness

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Here’s Sil Azevedo talking about lessons learned the hard way—and why real relationships beat race-to-the-bottom pricing every time. In this episode of the Business Spotlight Series, host Sean Schoenmakers of ActionCOACH Dallas sits down with Sil Azevedo, founder of Films, Stills, and Company, a boutique visual production studio specializing in photography and filmmaking for professionals and small to mid-sized businesses. Sil shares how his childhood passion for photography grew into a successful business offering high-quality visual storytelling. He discusses the power of building long-term client relationships, the value of consistent quality, and how his documentary work—like the upcoming peace movement film “I Am For Peace”—sets his company apart in the saturated media market.  🎯 Topics Covered: How Films, Stills & Co. helps brands connect through film & photography The business journey from photography to full-scale filmmaking Why relationship-building beats traditional advertising Lessons from 20+ years in creative entrepreneurship The value of niching down and leading with purpose Sil’s strategies for time management, project focus & team collaboration 💡 Whether you're a business owner, marketer, or creative professional, you'll gain valuable insights into brand storytelling, creative service models, and growing a purpose-driven business.   🔗 Learn more: https://filmsstills.co 📞 Contact Zill: (972) 754-3258   You can get in touch with Sil Azevedo here on LinkedIn:   / sil-azevedo   Catch the full episode: https://lnkd.in/gy2cajPH #BusinessSpotlightSeries #CreativeEntrepreneurship #BrandStorytelling

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🚨 Attention Texas Business Owners 🚨 A critical change is here, and it could significantly impact your business: Texas Senate Bill 140 (SB 140) is now law, and it’s changing the way businesses must handle text communication. If you're not prepared, you could be at risk of hefty fines and lawsuits. 💸 To help you navigate these changes, I’m inviting you to a FREE webinar on September 11th at 11 AM PST / 2 PM EST with myself, Andre Cvijovic, CEO of Referrizer, and Artin Betpera, a TCPA Attorney. During the session, we’ll break down: ✅ How SB 140 affects your business ✅ The risks of non-compliance ✅ Actionable steps to ensure you stay compliant and avoid legal pitfalls 🔗 Click the link in the comments to register now! #TexasBusiness #SB140 #TextingLaws #TCPA #Compliance #BusinessLaw #Referrizer #FreeWebinar #BusinessOwners

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This is one of the more thoughtfully built accelerators in CPG. Highly recommend emerging founders take advantage of this opportunity !!!

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𝐖𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞 𝐡𝐢𝐥𝐥? 𝐀𝐧𝐝 𝐧𝐨 𝐨𝐧𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐬? I enjoyed this podcast conversation with Trisha Stetzel, Navy veteran, entrepreneur, and host of BusinessRadio.media Houston Business Radio. Trisha is focused on empowering military veterans who are now living out their mission as business leaders. Many leaders get frustrated when they feel the urgency to turn their vision into reality -- but other people don't. I find that mission-focused leaders are especially surprised when people nod in agreement that they'll execute —and then don't. Getting on one page to execute requires more than saying let's do this "𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐢𝐭𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐭𝐡𝐢𝐧𝐠 𝐭𝐨 𝐝𝐨." Or asking, "Everyone in?". Silence is not agreement. 𝐄𝐯𝐞𝐧 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐰𝐢𝐥𝐥 𝐟𝐚𝐢𝐥 𝐰𝐡𝐞𝐧 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐜𝐨𝐧𝐟𝐮𝐬𝐞𝐝, 𝐬𝐤𝐞𝐩𝐭𝐢𝐜𝐚𝐥, 𝐟𝐞𝐚𝐫𝐟𝐮𝐥 𝐨𝐫 𝐧𝐨𝐭 𝐚𝐥𝐢𝐠𝐧𝐞𝐝. Being able to proactively and openly discuss risk is a sign of a courageous leader. It will reduce anxiety, enable people to adapt quickly, and create a competitive advantage. Trisha and I discussed specific ways leaders can address the "people side of risk" and move forward faster. I hope you enjoy the conversation as much as I did! Here’s the link: https://lnkd.in/dzreaTCy #fasttrackyourbigidea #strategy #purpose

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Over 85 percent of american businesses say local market insights shape their marketing success more than anything else. Competing in a state like Texas brings unique demands that go far beyond generic strategies. Knowing your audience and tailoring your plan to their needs can make the difference between growth and missed opportunity.

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People notice reputation. For local businesses, it can shape how customers choose where to spend their time and money. When someone in Tulsa is deciding between options, they’re likely to click the one that feels more trustworthy. That’s where an online reputation management agency can come in. January and February tend to be slower for many businesses. It’s cold, people are holding back on spending, and business owners are often taking stock of their plans. This quiet stretch is actually a good time to turn our focus inward. When foot traffic slows down, public perception becomes even more important. We still want to leave a strong impression, even if fewer people are walking through the door. Why Reputation Impacts Local Buying Decisions Most people don’t make decisions blindly. Before calling, ordering, or stopping by, they look businesses up. What do they find? A couple of five-star reviews and updated info is one story. A long list of angry comments and no recent responses is another. - One bad review can hang around unless we deal with it clearly. It’s not just about damage control. How we handle feedback tells others what kind of business we are. - Tulsa is a city where people tend to know their neighbors, go to local events, and talk about where they shop. Word travels fast, sometimes online, sometimes in person. - Trust is delicate. If people feel like they’re being ignored or misled, they’ll move on. But if we’re open and responsive, they’ll likely give us another chance. What Causes Reputation Trouble for Tulsa Businesses Not all negative attention comes from major issues. Sometimes it builds slowly from small things that slip through the cracks. We’ve seen it happen when: - Reviews go unanswered, especially the negative or confused ones. - Customers post on social media with a question or complaint, but no one replies. - Business hours or services aren’t listed the same across different websites. - Missed calls or delays because of holiday shifts or icy weather get people frustrated. - A quick mistake in messaging, a canceled event, or an outdated post gets taken the wrong way. When that happens, it can snowball. One post gets shared, and people start commenting. A business that stays quiet may seem like it doesn’t care. That silence creates space for doubt, and it’s harder to recover once the story spreads online. Signs You Might Need Outside Help Reputation issues don’t always look dramatic. We’ve noticed some common warning signs that mean it might be time to bring in help. Watch out for these: - Fewer calls or web form submissions after a few rough reviews or negative tags. - A fall in website clicks from search listings. - No plan in place for responding to reviews, both good and bad. - Getting overwhelmed by high emotions when handling public complaints, which often leads to delays or the wrong tone.

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