Janet Dorenkott Russell

Janet Dorenkott Russell

North Ridgeville, Ohio, United States
10K followers 500+ connections

About

I am Director of Growth for Bitwise Global, a global IT consulting and services company. With over 25 years of experience in sales, marketing, and business intelligence, I help clients achieve their growth potential by leveraging digital transformation, migration, data warehousing, business intelligence, AI and innovation capabilities.

Before joining Bitwise Global, I was the President and founder of JadeCo LLC, a boutique consulting firm that specialized in expanding growth for local companies by developing marketing strategies and business intelligence. I led a team of experts who provided data integration, advanced analytics, web design, SEO, social media, and email marketing services to help clients increase their online presence, generate more leads, and close more sales. We also helped clients establish themselves as industry experts and trusted advisors by creating high-quality informational material and content that attracted and engaged prospects. We partnered with our clients from start to finish, focusing on their needs while producing new ideas, developing effective strategies, and designing solutions that delivered results.

Prior to that, I owned a data warehousing and business intelligence consulting and software company for 21 years.

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Activity

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Experience

  • Bitwise Inc Graphic

    Bitwise Inc

    Cleveland, Ohio, United States

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    Cleveland, Ohio, United States

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    Cleveland, Ohio, United States

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    Cleveland/Akron, Ohio Area

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    Cleveland/Akron, Ohio Area

Education

Licenses & Certifications

Volunteer Experience

  • VP

    Friends Helping Friends Charity

    Poverty Alleviation

Publications

  • Trade Spend E-book for CPG

    Trade promotion spend, the largest spend after COGS can account for as much as 25% of gross sales and is the one that typically Overshadows other segments of a Consumer Products Company’s marketing budget. A Nielsen study observed that 55% of trade promotion spending fails to benefit either the manufacturer or the retailer. Management consulting firm Bain & Company goes even further, citing other studies that estimate up to 90% of trade promotions are simply not profitable. Given the extent of…

    Trade promotion spend, the largest spend after COGS can account for as much as 25% of gross sales and is the one that typically Overshadows other segments of a Consumer Products Company’s marketing budget. A Nielsen study observed that 55% of trade promotion spending fails to benefit either the manufacturer or the retailer. Management consulting firm Bain & Company goes even further, citing other studies that estimate up to 90% of trade promotions are simply not profitable. Given the extent of this
    spend and its direct linkage to profitability, it becomes imperative to track the impact of it and the resulting profitability very closely.

    See publication

Projects

  • Relational Solutions Awards

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    Relational Solutions services and software are recognized by both the technology solution providers as well as the consumer goods industry. See our on-going list of awards and accolades.

    See project

Organizations

  • Friends Helping Friends

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