Janet Dorenkott Russell
North Ridgeville, Ohio, United States
10K followers
500+ connections
About
I am Director of Growth for Bitwise Global, a global IT consulting and services company. With over 25 years of experience in sales, marketing, and business intelligence, I help clients achieve their growth potential by leveraging digital transformation, migration, data warehousing, business intelligence, AI and innovation capabilities.
Before joining Bitwise Global, I was the President and founder of JadeCo LLC, a boutique consulting firm that specialized in expanding growth for local companies by developing marketing strategies and business intelligence. I led a team of experts who provided data integration, advanced analytics, web design, SEO, social media, and email marketing services to help clients increase their online presence, generate more leads, and close more sales. We also helped clients establish themselves as industry experts and trusted advisors by creating high-quality informational material and content that attracted and engaged prospects. We partnered with our clients from start to finish, focusing on their needs while producing new ideas, developing effective strategies, and designing solutions that delivered results.
Prior to that, I owned a data warehousing and business intelligence consulting and software company for 21 years.
Articles by Janet
Activity
-
What a great weekend for an incredible cause, the Tunnel to Towers Foundation. Here with T2T founder Frank Siller (middle) and Gary Melius (right)…
What a great weekend for an incredible cause, the Tunnel to Towers Foundation. Here with T2T founder Frank Siller (middle) and Gary Melius (right)…
Liked by Janet Dorenkott Russell
-
Children aren't born with hate. They're born with love. And somewhere along the way, that sometimes changes. People shooting people because they…
Children aren't born with hate. They're born with love. And somewhere along the way, that sometimes changes. People shooting people because they…
Liked by Janet Dorenkott Russell
Experience
Education
Licenses & Certifications
Volunteer Experience
-
VP
Friends Helping Friends Charity
Poverty Alleviation
Publications
-
Trade Spend E-book for CPG
See publicationTrade promotion spend, the largest spend after COGS can account for as much as 25% of gross sales and is the one that typically Overshadows other segments of a Consumer Products Company’s marketing budget. A Nielsen study observed that 55% of trade promotion spending fails to benefit either the manufacturer or the retailer. Management consulting firm Bain & Company goes even further, citing other studies that estimate up to 90% of trade promotions are simply not profitable. Given the extent of…
Trade promotion spend, the largest spend after COGS can account for as much as 25% of gross sales and is the one that typically Overshadows other segments of a Consumer Products Company’s marketing budget. A Nielsen study observed that 55% of trade promotion spending fails to benefit either the manufacturer or the retailer. Management consulting firm Bain & Company goes even further, citing other studies that estimate up to 90% of trade promotions are simply not profitable. Given the extent of this
spend and its direct linkage to profitability, it becomes imperative to track the impact of it and the resulting profitability very closely.
Projects
-
Relational Solutions Awards
-
See projectRelational Solutions services and software are recognized by both the technology solution providers as well as the consumer goods industry. See our on-going list of awards and accolades.
Organizations
-
Friends Helping Friends
-
Recommendations received
18 people have recommended Janet
Join now to viewMore activity by Janet
-
Time for coffee at #Fabcon2026? Our baristas are ready to make your order. Stop for a cup and step over to Bitwise booth for a conversation on…
Time for coffee at #Fabcon2026? Our baristas are ready to make your order. Stop for a cup and step over to Bitwise booth for a conversation on…
Liked by Janet Dorenkott Russell
-
Grateful for the opportunity to come together for a special customer appreciation lunch with Clark Farrey and the W.R. Berkley Data & Analytics Team.…
Grateful for the opportunity to come together for a special customer appreciation lunch with Clark Farrey and the W.R. Berkley Data & Analytics Team.…
Liked by Janet Dorenkott Russell
-
Excited to share that I've joined Stanley Black & Decker as Director, Brand and Product Analytics! Looking forward to new challenges, meaningful…
Excited to share that I've joined Stanley Black & Decker as Director, Brand and Product Analytics! Looking forward to new challenges, meaningful…
Liked by Janet Dorenkott Russell
-
When Everything is on the Line, Can You Trust Your Antenna? In critical moments, whether on the battlefield, in the sky, or during high-stakes…
When Everything is on the Line, Can You Trust Your Antenna? In critical moments, whether on the battlefield, in the sky, or during high-stakes…
Liked by Janet Dorenkott Russell
-
Shout out to UXV Technologies, MP Antenna, LTD., and Doodle Labs for this great combination of products that work together to keep our #autonomous…
Shout out to UXV Technologies, MP Antenna, LTD., and Doodle Labs for this great combination of products that work together to keep our #autonomous…
Liked by Janet Dorenkott Russell
-
London! Gonna visit less countries this year. Any suggestions?
London! Gonna visit less countries this year. Any suggestions?
Liked by Janet Dorenkott Russell
-
Stay strong! Every challenge you face is a step closer to your greatest achievements.
Stay strong! Every challenge you face is a step closer to your greatest achievements.
Liked by Janet Dorenkott Russell
-
Hello LinkedIn friends and family, I am sharing this school plan with a big dream and an honest heart. This is the vision of showing where we are…
Hello LinkedIn friends and family, I am sharing this school plan with a big dream and an honest heart. This is the vision of showing where we are…
Liked by Janet Dorenkott Russell
Other similar profiles
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content