Employer Brand and Talent Media data in reporting

Last updated: 1 year ago

To effectively measure employer branding efforts, it's important to understand how candidate interactions are tracked and categorized in reporting. You can find employer branding metrics in your Hiring funnel report. Simply open the report and use the LinkedIn products filter to see how many candidates were influenced by LinkedIn Employer Brand, Jobs, Recruiter, or Talent Media at each stage of your pipeline.

The table below outlines the key data signals behind these metrics, explaining:

  • How candidate interactions are classified by hiring stage (e.g., awareness vs. engagement).
  • Which employer brand activities (e.g., viewing pages, clicking ads) these signals track.
  • How recent updates might affect the availability of certain data points.

Use this information to better understand the impact of your employer brand content and to identify where you can optimize for stronger candidate engagement.

Product category Hiring stage of signal Signal details
Employer Brand Aware This signal is recorded when a candidate views your company's trending employee content.
Employer Brand Aware This signal is recorded when a candidate views Company Discovery.
Employer Brand Aware This signal is recorded when a candidate views Company Page Life & Job tab.
Employer Brand Aware This signal is recorded when a candidate views Work With Us, Traffic Driver, and Overview Follower ads.
Employer Brand Aware This signal is recorded when a candidate views the Talent Interest Pipeline module.
Employer Brand Engaged This signal is recorded when a candidate views Company Page Life & Job tab.
Employer Brand Engaged This signal is recorded when a candidate clicks Work With Us, Traffic Driver, and Overview Follower ads.
Employer Brand Engaged This signal is recorded when a candidate clicks on Company Discovery.
Employer Brand Engaged This signal is recorded when a candidate clicks the Talent Interest Pipeline module.
Employer Brand Considering This signal is recorded when a candidate clicks the Talent Interest Pipeline module.
Talent Media Aware This signal is recorded when a candidate views Sponsored Content.
Talent Media Aware
This signal is recorded when a candidate views Recruitment Ads, Talent Ads, or Talent Intent.
Talent Media Aware This signal is recorded when a candidate views a Lead Generation Form.
Talent Media Aware This signal is recorded when a candidate views a Company Post in Feed.
Talent Media Engaged This signal is recorded when a candidate clicks Sponsored Content.
Talent Media Engaged This signal is recorded when a candidate clicks Recruitment Ads, Talent Ads, or Talent Intent.
Talent Media Engaged This signal is recorded when a candidate clicks a Lead Generation Form.
Talent Media Engaged This signal is recorded when a candidate clicks a Company Post in Feed.
Talent Media Considering This signal is recorded when a candidate clicks Follow on the Company Page.
Talent Media Considering This signal is recorded when a candidate signs up for a Job Alert.
Talent Media Considering This signal is recorded when a candidate submits a Lead Generation Form.

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