As an advertiser, having a content-first ad set creation flow with a single content repository helps you reduce the time it takes to create and launch ad sets. Content Hub in Campaign Manager provides this capability, making it easier for you to discover different types of existing ads content and uploading new media in one location before choosing an ad format or marketing objective.
How Content Hub works
Content Hub allows you to search, discover, upload, and select content to include in an ad set as the first step of the ad set creation flow.
There are two areas of content management within the Content Hub:
- Posts and ads - Include Direct Sponsored Content created using Campaign Manager and organic content created using LinkedIn Company Pages. Learn more about using filters to find ads on the Posts and ads page.
- Media - Upload, manage, and use media for your LinkedIn ads. It supports images, videos, and documents as well as provides tools to filter, sort, preview, and edit assets. Learn more about managing media assets on the Media page.
Benefits
Content Hub provides many benefits, including:
- A content-first ad set creation flow that reduces the time it takes to create and launch an ad set.
- Improved search and discovery for existing content.
- Easily upload and edit new content for ad sets.
- Content that's easily accessible before the campaign creation process without being restricted by specific marking objective or ad format selections.