Use filters to find ads on the Posts and ads page

Last updated: 4 weeks ago

The Posts and ads page in Campaign Manager gives you a single place to find and reuse your existing content before selecting an ad format or objective for your campaign or ad set. This content-first experience helps you create ad sets using content you've already published.

You can search and filter content by source and type. After you select a piece of content, you can use it to start the campaign or ad set creation process.

Who can use this feature?

To create ads, you must have super admin, content admin, or sponsored content poster access on your ad account's Page and creative manager access or higher on your ad account.

To search for existing content or create a new ad set with content:

  1. Go to your ad account in Campaign Manager.

  2. Click Content on the left menu, then click Posts and ads.

  3. Optional: In the Source dropdown, you can select:

    • Page to boost posts created on the Page connected to your ad account.
    • Campaign Manager for Direct Sponsored Content on your ad account.

  4. Click on the checkbox to the left of the content to sponsor.

  5. Click Create ad set to add the content to a new ad set. You can learn more about creating ad sets in Campaign Manager.

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