Everything is Logistics reposted this
I've been covering freight tech long enough to remember when "blockchain will fix everything" was a conference staple. We've seen a lot of trends since then. Each one arrived with a booth, a pitch deck, and a promise that this was finally the thing that was going to fix what's been broken in supply chain for decades. Most of them didn't. So when Charlie Cunnion, VP of Supply Chain at CMPC Forest Products, said "We've been promised so many technologies. I feel like finally, we're here," I paid attention. Charlie isn't a hype guy. He wrote a trip report after Manifest two years ago and his top recommendation was to rename his company CMPC.ai -- and he said it with full sarcasm. This year he left Manifest with urgency. Not because of one flashy demo. Because the tools he's seeing now are attacking the real problems — the friction points baked so deep into operations that most people stopped noticing them. The phone call to confirm a rail car made it past the hump. The BL that still gets printed, stamped, and signed. The thing that takes one extra email that nobody questions anymore. What's changing is the boring stuff that quietly eats into your day. We're breaking this + more insight vendors and LSPs should know before pitching a shipper. New episode with Charlie is now available on all channels.