Thomas Bosilevac
Kansas City, Missouri, United States
5K followers
500+ connections
About
► WHAT I DO:
I (OK, my team at MashMetrics) help mid-to-large-sized organizations…
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Articles by Thomas
Activity
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Attribution conversations often start with models. 📊 First-touch. Multi-touch. Time decay. Media mix modeling. But the real issue usually sits…
Attribution conversations often start with models. 📊 First-touch. Multi-touch. Time decay. Media mix modeling. But the real issue usually sits…
Liked by Thomas Bosilevac
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So great to kickoff #AdobeSummit today by seeing Jenn Kunz and Andrew Lipscomb present PlayStation's Strategic Implementation of Customer Journey…
So great to kickoff #AdobeSummit today by seeing Jenn Kunz and Andrew Lipscomb present PlayStation's Strategic Implementation of Customer Journey…
Liked by Thomas Bosilevac
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We’ll be at the Marketing Analytics Summit as a partner this year 🎉 If you’ve been before, you know the conversations here tend to go deeper than…
We’ll be at the Marketing Analytics Summit as a partner this year 🎉 If you’ve been before, you know the conversations here tend to go deeper than…
Liked by Thomas Bosilevac
Experience
Education
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University of Kansas
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After browsing for monologues on gopher and the interwebs, I decided this internet thing might just be a little more profitable than being a stagehand. The rest is history!
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Licenses & Certifications
Recommendations received
8 people have recommended Thomas
Join now to viewMore activity by Thomas
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There's an ancient Buddhist parable about blind men encountering an elephant for the first time. Each man touches a different part—trunk, tusk, ear,…
There's an ancient Buddhist parable about blind men encountering an elephant for the first time. Each man touches a different part—trunk, tusk, ear,…
Liked by Thomas Bosilevac
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Lots of brands are using MMM models to make decisions on where to spend media dollars, but there isn't always a lot of transparency about the models…
Lots of brands are using MMM models to make decisions on where to spend media dollars, but there isn't always a lot of transparency about the models…
Liked by Thomas Bosilevac
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I'm incredibly honored to be recognized as one of GlobeSt.'s 2026 Influencers in CRE Technology! This recognition means the world to me, not…
I'm incredibly honored to be recognized as one of GlobeSt.'s 2026 Influencers in CRE Technology! This recognition means the world to me, not…
Liked by Thomas Bosilevac
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Attribution outputs are only as strong as the foundations beneath them. 🧱 If lifecycle stages are loosely defined, models inherit the ambiguity. If…
Attribution outputs are only as strong as the foundations beneath them. 🧱 If lifecycle stages are loosely defined, models inherit the ambiguity. If…
Liked by Thomas Bosilevac
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