Daniel Razumov

🎯 Your clients want results. Programmatic DOOH delivers. This isn’t about billboards anymore — it’s about: ✅ Contextual delivery ✅ Centralized access to premium inventory ✅ Clear performance data 📘 Our new guide shows why leading agencies are going all-in on pDOOH — and how you can too. 👉 Get the insights here:  https://lnkd.in/et2quXvE #ProgrammaticDOOH #DigitalOutOfHome #MediaBuying #AdTech #MarketingInnovation

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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13 free tools for managing PPC campaigns: Budgets are growing, and expectations are even higher. But even with limited resources, you can effectively manage PPC campaigns if you use the right tools. And not necessarily paid ones. In this article, we’ll take a look at 13 free tools that marketers can use to manage client accounts, optimize ads, and improve paid advertising […] The post 13 free tools for managing PPC campaigns appeared first on UAMASTER agency blog. http://dlvr.it/TLfnpk

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The Programmatic Landscape is Shifting: Supply Curation and Attention Metrics Take Center Stage Two significant developments are reshaping how we approach programmatic buying: First, the evolution of supply path optimization continues with specialized SSPs like Curation Media gaining traction. This shift highlights an industry-wide move toward quality over quantity - something I've advocated for years. The days of DSPs bragging about "accessing 100+ exchanges" are behind us. Smart buyers are now focusing on curated paths to premium inventory. Second, Google's integration of Adelaide's AU attention metrics into DV360's custom bidding signals a major inflection point. As Jaguar Land Rover's Danny Z. aptly noted: "Everyone knows how to cheat the [viewability] system, so, as a brand, we're always looking for something to safeguard our investment. That's one reason attention score will likely replace viewability as the new standard for media quality." Danny is right. Viewability was always a baseline, not a goal. The real question isn't "was my ad viewable?" but did my viewable ad capture attention and drive business outcomes? It has to start with an ad that was really viewed. These developments aren't isolated - they represent our industry maturing beyond simplistic metrics and spray-and-pray inventory approaches. For trading desks and programmatic buyers, this means: 1) Re-evaluating your supply strategy to emphasize quality pathways 2) Preparing measurement frameworks for attention-based optimization 3) Building the case for these approaches with brands who might still fixate on legacy metrics What's your take? Are you seeing attention metrics gaining traction? And how are you approaching supply curation in 2025? #Programmatic #AdTech #AttentionMetrics #SupplyPathOptimization

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𝗬𝗼𝘂𝗿 𝗔𝗱𝘀 𝗔𝗿𝗲 𝗙𝗹𝗼𝗽𝗽𝗶𝗻𝗴—𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 Your product is fine. Your targeting is trash. If your ads aren’t converting, the issue isn’t your offer—it’s who you’re putting it in front of. Broad targeting burns budgets. Generic audiences = wasted spend. The fix? Laser-precise AI targeting. Hyper-relevant audiences = higher conversions, lower CAC. 👉 Want ROAS that scales? Let’s talk AI-driven ads. #PerformanceMarketing #PaidAds #AI #ROAS #DigitalMarketing

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Struggling to turn organic traffic into real SaaS signups? You're not alone. Choosing the right SEO partner can make all the difference. In our latest guide, we break down the 10 best SaaS-SEO consulting agencies for 2025 including what separates the winners from the wannabes, what pricing looks like, and how to pick an agency aligned with your growth stage. From technical SEO to AI-driven Generative Engine Optimization (GEO), we cover it all. Read the full list and find the partner that could transform your organic channel. https://lnkd.in/e_5VBc_X

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Sooo... how can the same product, from the same company, with the same experience; suddenly grab market share from the market leader. No flashy launch, no innovation, no nothing. Change your brand positioning. How about if you are Anthropic (Claude), and you go up against a powerful government department like the DoW? Your intent was not brand position change; that'd be too pedestrian. There is of course, a lot of nuances in what happened; but the market does not care about the nuance - most of which I am most likely missing. The market cares about what they see and hear and feel. The Brand Positioning Deck on Amodei's laptop on never changed. Perceptions of the market changed of what Anthropic was. What it stood for, how far it will go for something as abstract, yet important as principles. As an aside: Amodei has re-engaged DoW and opened negotiations again as of late last week. Anthropic is still a business; and sometimes the market make a lot of assumptions, so you never know what is going on behind the scenes. But the users have made up their minds of what OpenAI and Anthropic stands for - rightly or wrongly. Both CEOs played a big role in this evolution. Speaking of CEOs and big companies and their 'products,'.... Nah, that'd be too easy. https://lnkd.in/gyfapkyF

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If you want programmatic M&A to fuel real growth, you can’t wait around for seller-led opportunities. You need a Buyer-Led strategy, and the right tools to execute it at speed. Matthew Person of Quickbase nails it: defining your ideal targets and proactively pursuing them isn’t just smarter, it’s proven to drive faster growth and stronger market positioning. That’s what DealRoom is built for: helping you move faster, close smarter, and scale repeatable acquisitions. See how DealRoom powers Buyer-Led M&A.

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