Stefan Pollack

🖋️ Op-Eds in Advocacy 🖋️ This week’s Association Insights explores the role of op-eds in advocacy campaigns: ✅ Shape public opinion with compelling arguments. 🎯 Position your association as a thought leader. 📅 Tie op-eds to current events for relevance. 🤝 Collaborate with members to amplify your message. Op-eds drive influence and support advocacy goals. 💬 How do you use op-eds in your campaigns? Share below! #AssociationInsights #Advocacy #OpEds #OnWrdUpWrd

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Just read Reuters Institute for the Study of Journalism Technology Trends and Predictions 2026 report – huge implications for all comms and marketing pros. A few standout findings that caught my attention. #weekendreading Publishers are bracing for a 40%+ drop in search engine traffic over the next three years. In response, they're doubling down on what humans do best: original investigations, on-the-ground reporting, and stories that provide real context, connection and authenticity. YouTube has become the top priority for publishers this year, with TikTok and Instagram close behind. Meanwhile, subscriptions and memberships remain the primary revenue focus (76%), alongside events becoming an increasingly important part of the mix. This finding I welcomed as I see huge value in events and connecting- Finovate, TSAM, Money 20/20, Sibos and more - they will all keep growing. Perhaps most interesting: 76% of publishers say they're encouraging staff to behave more like creators. A clear signal that the traditional boundaries between journalism and content creation continue to blur. It's about video and personality! The full executive summary is here: https://lnkd.in/eiE_2e7c #Journalism #MediaTrends #ContentStrategy #DigitalTransformation

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A must-read article for PR professionals and soon-to-be PR professionals alike! "For communications professionals, the practical implications are clear. Traditional SEO and AEO tactics—formatting for clarity, using structured data, anticipating popular queries—remain relevant. But GEO broadens the strategic horizon. It requires integration with modern PR, disciplined message management, authority-building and relentless clarity and consistency across all digital assets."

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I recently authored a new piece for PRNEWS Online outlining four strategic imperatives every communications leader should prioritize heading into 2026. Across the industry, one theme is clear: organizations that treat communications as a strategic driver — not a tactical function — are the ones gaining ground on trust, influence and performance. What leaders need to focus on now: 1. Ditch vanity metrics and measure what truly moves the business. 2. Use AI with intention to sharpen insight and decision-making. 3. Leverage the creator economy to meet audiences where influence actually lives. 4. Elevate the human voice — authenticity remains the strongest currency. These priorities aren’t just trends; they’re fast becoming the new standards for effective leadership. https://lnkd.in/gXFCszYF #PR #Communications #CommsLeadership #ThoughtLeadership #PRStrategy #ReputationManagement #AIinPR #FutureOfWork #Leadership #Strategy

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What if the biggest threat to PR today isn’t misinformation, but overcommunication? In a world drowning in content, attention is earned not by being louder, but by being trusted. The shift from volume to credibility isn’t coming, it’s already here. Shared a few of my thoughts in this ADGULLY piece on how PR is being rebuilt for an attention-scarce world. Vaishnavi Yadav Bijoya A Ghosh Hemant Batra Manoj Singh Veritas Reputation PR Pvt Ltd 🔗 https://lnkd.in/dK2XkFeW #PublicRelations #Trust #AttentionEconomy #Communications #Media

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Brands still want media coverage and with good reason. But to get full value from coverage, you've got to also flex a few other promotional muscles. This will get it seen, heard and read by the right people. This helps publishers too by sending more viewers, listeners and readers to their content. See how in my latest blog post for (W)right On Communications, Inc.

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