Chad Pollitt

According to globally-recognized author and speaker, Mark W. Schaefer, "The overwhelming amount of information density (content shock) is by far the most profound issue marketers face today."

How do you stand out today? This is the problem that Chad Pollitt set out to answer in his newest book "The Native Advertising Manfesto."

In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion.

In this book you will learn:

• Why content promotion is so important
• The channels of content promotion
• The tactics of content promotion
• The tools of content promotion
• How to… Show more

In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion.

In this book you will learn:

• Why content promotion is so important
• The channels of content promotion
• The tactics of content promotion
• The tools of content promotion
• How to budget for content promotion

The information outlined in this book lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. Show less

Available on Amazon: http://www.amazon.com/dp/B00HX35FL6

This 95-pager was written by Chad Pollitt to help marketers from all stripes to truly understand the intricacies of today's complicated inbound marketing strategies and tactics. It takes a deep dive into:

• Outbound vs. Inbound
• Content Marketing
• Social Media Marketing
• Search Engine Optimization
• Conversion Rate Optimization
• Marketing Automation

Will Smith was wrong in the 1980s when he said… Show more

Available on Amazon: http://www.amazon.com/dp/B00HX35FL6

This 95-pager was written by Chad Pollitt to help marketers from all stripes to truly understand the intricacies of today's complicated inbound marketing strategies and tactics. It takes a deep dive into:

• Outbound vs. Inbound
• Content Marketing
• Social Media Marketing
• Search Engine Optimization
• Conversion Rate Optimization
• Marketing Automation

Will Smith was wrong in the 1980s when he said “parents just don’t understand.” In his defense, robust and strategic inbound marketing didn’t exist then. However, today, it’s clear our mothers certainly understood—they understood the principles of inbound marketing… whether they knew it or not. Show less

Available on Amazon: http://www.amazon.com/dp/B00BOAB95A

Never write a bad blog post again!

Believe it or not, there are tried and true techniques for creating blog posts that are discoverable, desirable and sharable. And once you’ve mastered those techniques, you’ll find that your blogging efforts can exponentially increase traffic, conversions and customers over time.

This guide will help you:

• Write irresistible blog post titles
• Structure your blog posts… Show more

Available on Amazon: http://www.amazon.com/dp/B00BOAB95A

Never write a bad blog post again!

Believe it or not, there are tried and true techniques for creating blog posts that are discoverable, desirable and sharable. And once you’ve mastered those techniques, you’ll find that your blogging efforts can exponentially increase traffic, conversions and customers over time.

This guide will help you:

• Write irresistible blog post titles
• Structure your blog posts with the reader in mind
• Optimize for search, social and conversions
• Institute style guidelines to help you protect and enhance your brand

Once you've mastered the techniques found within this guide, you'll find that the process of writing an effective blog post will become fast, fun and easy! Show less

Lead Nurturing enables brands to deliver the right content to the right person on the right channel at the right time in order to optimize and drive profitable consumer behavior by nurturing leads through the appropriate sales cycle.

Some of the valuable information available includes:

• 2 Types of Lead Nurturing
• The Role of Content in Lead Nurturing
• 4 Critical Steps for Deploying Lead Nurturing Campaigns
• Content Mapping Checklist for Lead Nurturing

The Content Marketing Manifesto assists the C-Suite in identifying the benefits of content marketing. It also provides real, tactical instruction to marketers while serving as a deployment checklist.

The Content Marketing Ebook Includes:

• What is Content Marketing?
• 4 Reasons to Deploy Content Marketing
• The Content Marketing Landscape
• Content Marketing by the Numbers
• The 22 C's of Content Marketing

The 2012 Marketer's SEO Guide to Link Building is designed to be a reference guide that helps websites rank higher in search engines by properly deploying off-page SEO.

Some of the Information Available Includes:

• Link Building Glossary
• 3 Reasons to Deploy Link Building
• Top Link Building Resources & Tools
• 18 Effective Link Building Techniques
• 7 Link Building Techniques to Avoid

The Online Press Release Optimization Guide is intended to be a convenient resource for web and PR professionals. Some of the information available includes:

• 6 Reasons to Issue Press Releases
• Top 5 Paid Press Release Wires
• 25 Free Press Release Websites
• Press Release SEO Tips
• Press Release Writing Tips
• How to Construct an Online Press Release

The Blog Post Optimization Playbook is a convenient and handy reference guide. Some of the information available includes:

• Blogging Tips & Tricks
• Steps for Blog Post Optimization
• Guide to Maximizing Traffic, Conversions & Leads
• How Best to Leverage Social Media Distribution
• How to Maximize Subscribers & Fans

The five cheat sheets mentioned above were written to provide marketers a reference when using certain social media websites and deploying search engine optimization.