Zach Morrison

Miami PPC is not “run ads and hope”. It’s war for high-intent clicks in one of the most competitive healthcare markets in the U.S. In Miami, the clinics that win PPC do 3 things better than everyone else: 1) They segment by service line and intent Emergency and urgent care Cosmetic and elective Specialty clinics Each needs its own keywords, ads, landing pages, and tracking. 2) They build landing pages that remove friction fast Clear offer Reviews and proof above the fold One next step (call or request appointment) No distractions, no “scroll forever”. 3) They protect lead quality aggressively Tight match strategy Negative keyword lists Call tracking and conversion filtering Because bad leads are the real budget killer. If your Miami PPC is getting clicks but not booked patients, it’s usually: keyword intent → landing page clarity → speed to contact. Full guide: https://lnkd.in/eW7zimh3 #MiamiMarketing #HealthcarePPC #GoogleAds

2

Miami PPC is not “run ads and hope”. It’s war for high-intent clicks in one of the most competitive healthcare markets in the U.S. In Miami, the clinics that win PPC do 3 things better than everyone else: 1) They segment by service line and intent Emergency and urgent care Cosmetic and elective Specialty clinics Each needs its own keywords, ads, landing pages, and tracking. 2) They build landing pages that remove friction fast Clear offer Reviews and proof above the fold One next step (call or request appointment) No distractions, no “scroll forever”. 3) They protect lead quality aggressively Tight match strategy Negative keyword lists Call tracking and conversion filtering Because bad leads are the real budget killer. If your Miami PPC is getting clicks but not booked patients, it’s usually: keyword intent → landing page clarity → speed to contact. Full guide: https://lnkd.in/eW7zimh3 #MiamiMarketing #HealthcarePPC #GoogleAds

1

If your brand’s Amazon channel is clean, but your Walmart listings are wild, you’re not in control. You’re seeing the symptom, not the source. You’re one seller away from a price war that spills across every channel. Most brands treat marketplaces like separate battles, Amazon gets all the attention, Walmart gets handled “later.” But that’s not control. That’s containment. The truth is, what happens on one platform doesn’t stay there. Amazon sellers pop up on Walmart. Feed syncs spread bad data. Algorithms follow the lowest price, not the right one. If you’re a 1P vendor, that loop can crush your margins fast. In CPG, per-ounce price matching can create weeks of downstream chaos. These are systemic issues. And they only get solved with systemic visibility. Control means consistency. The same truth everywhere your brand shows up. Not just compliance on Amazon, but connected enforcement across every channel. Because when you’re not clean everywhere, you’re just one slip-up away from a mess that hits right before, or right after a promo, when it hurts most. That creates a painful hangover effect... Focusing on one marketplace isn’t control; it’s tunnel vision. Consumers are searching everywhere now: Google, LLMs, and every platform in between. Your brand needs to show up consistently wherever the search starts. Your brand has to show up consistently wherever the search starts. Because channel control isn’t about managing a single marketplace...it’s about mastering the entire ecosystem of where your brand lives. #ThornCrest #BrandProtection #ChannelControl

8

When DTC revenue slows down, the default move is often: “Let’s increase ad spend.” But many times the real bottleneck sits inside the funnel - checkout friction, payment declines, weak post-purchase flow, or chargebacks. Fixing the system usually unlocks more growth than buying more traffic. Where do you think your biggest funnel bottleneck is today?

18

The smartest brands are quietly turning December into their most efficient retention month of the year. Lower CPMs Higher intent traffic Warmer audiences from Q4 spend They run continuity for success. Here’s the play: • Segment BFCM buyers by SKU and UTM • Trigger product education flows (not promos) • Follow up with milestone or reorder campaigns • Test “You Bought X, So Here’s What to Know Next” sequences This is relationship depth. The profit curve compounds when you build past the sale.

55

18 Comments

I built a baby-safety brand on Amazon and scaled it from first sale to consistent buy-box wins. Here’s a compact, step-by-step playbook you can apply to your listings today — and a free resource that dives deeper. 1) Audit listings: prioritize clear value props and mobile-friendly images. 2) Win the Buy Box: optimize price, shipping, and seller metrics. 3) Review funnel: ask early buyers for feedback, then automate follow-ups. 4) PPC hygiene: pause low-performing keywords and double down on profitable ASINs. 5) Operational cadence: set weekly KPIs for inventory, returns, and ad spend. These moves improved conversion and lowered ACoS for us; you can replicate them. Download the full guide and get the free checklist at https://wix.to/Iv2DrcX 🔎📈 #AmazonFBA #Ecommerce #GrowthStrategy

4

2 Comments

Target's Roundel just hit $649M in revenue. Here's why every brand should pay attention. 🧵 While everyone talks about Amazon and Walmart's ad platforms, Target's Roundel is building something impressive: → $649M in ad revenue (up 25% from last year) → 250M+ people visiting Target because of ads → 2,000+ vendor partnerships → AI tools delivering 843% higher click-through rates Here's the smart part: Target doesn't just show ads on their website. They follow their customers around the internet and show them ads everywhere. Why it works: Target customers have money and love to shop. Brands pay big money to reach them. The lesson: The best retailers aren't just selling products anymore. They're selling access to their customers. Have you noticed more targeted ads after shopping at Target? What do you think about stores becoming advertising companies? #RetailMedia #TargetRoundel #Ecommerce #DigitalAdvertising #RetailAdvertising #MarketingStrategy

30

6 Comments

Your AOV obsession might be killing your TikTok Shop potential. Instead of pushing high ticket items first, consider this approach: 1. Use low-priced samples ($10-15) as acquisition tools 2. Focus on creating repeat customers 3. Introduce premium offerings after establishing trust The math is simple: $15 first purchase + 50% retention + $40 second purchase > Forcing a $50 first purchase with low conversion TikTok Shop thrives on impulse purchasing. Remove friction, build trust, then scale value.

26

7 Comments

We audit ~10 DTC ad accounts per month. And my God… what some of these “top” agencies are doing is painful to watch. Not small mistakes. Foundational mistakes. Here are 7 things we’ve seen just in the last 60 days: 1. Scaling budgets while blended MER is declining (Spending more into a deteriorating system) 2. “Winning” weeks where spend stays flat (Hot creative… no capital allocation shift) 3. No creative scoring framework (Dozens of ads live, no idea what actually drives contribution margin) 4. Campaign structures that fight Meta’s learning system (Over-segmentation, constant resets, fragmented data) 5. Zero incremental lift thinking (Obsessed with in-platform ROAS, blind to blended) 6. No budget reallocation cadence (Money not aggressively shifted toward proven angles) 7. No clear POV on contribution margin targets (Optimizing for vanity metrics instead of real business outcomes) What’s wild isn’t that these issues exist. It’s that they’re happening inside accounts spending $300k–$1M+ per month. Paid media is not about pushing buttons. It’s capital allocation + creative intelligence + financial discipline. If your agency isn’t talking about blended, incrementality, and contribution margin weekly… You don’t have a growth partner. You have a media buyer. && they're lighting your cash on fire (Like Elmo) below.

37

9 Comments