Cassandra Bailey

AI is changing how the media works, how PR works, how search and content work. It’s a lot. Which is why PRSA Philly is hosting a webinar on how PR pros can use AI to improve their practice. Catch up on what’s been happening and leave with experiments to try. It’ll cover: - AI and change management - The rise of AI search - AI for media monitoring and PR tasks - What’s next for the PR industry Sign up here (you don’t need to be in the Philly area): https://lnkd.in/e8QhfKYu

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🖋️ Op-Eds in Advocacy 🖋️ This week’s Association Insights explores the role of op-eds in advocacy campaigns: ✅ Shape public opinion with compelling arguments. 🎯 Position your association as a thought leader. 📅 Tie op-eds to current events for relevance. 🤝 Collaborate with members to amplify your message. Op-eds drive influence and support advocacy goals. 💬 How do you use op-eds in your campaigns? Share below! #AssociationInsights #Advocacy #OpEds #OnWrdUpWrd

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I’d like to share an exciting Public Relations League (NYU Chapter, PRSSA) event called "The Future of Storytelling!" Storytelling has always been at the heart of communication, but today it shapes far more than narratives. It shapes careers, strategy and influence across journalism, brand building, PR and content creation. This panel brings together incredible industry leaders who will share how storytelling actually works in practice: how ideas are developed, pitched, refined and used to move audiences. Our incredible panel includes: Moderator: Allen Mogol Panelists: Catalina Mejía, Diana Bruk, Fay Shapiro and Megan Hess If you’re a NYU SPS Integrated Marketing & Communications Public Relations and Corporate Communication graduate student (or simply passionate about the power of story), I’d love for you to join us! It’s a wonderful opportunity to learn directly from professionals who are actively shaping the field. Hope to see you there: https://lnkd.in/eMBm4tBx

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Yesterday I posted about how different service providers, especially PR agencies and SEO firms, are defining and selling AEO/GEO services. I didn’t expect the flood of follow-up messages. Many of you asked for clarity, wanted to brainstorm positioning strategies, and shared your own experiences pitching this to executive teams. Here’s what stood out: There’s no one-size-fits-all approach to AEO/GEO. What works for one tech brand can completely miss the mark for another. The latest Muck Rack report backs this up. It makes clear that success depends on how well your team executes, not just what tools or platforms they use. The bottom line: Your PR team is your storytelling engine. Storytelling powers content creation, which is both earned and owned. But creation is just the start. That content must be leveraged and implemented with precision across all digital touchpoints. There’s room for both to win if your strategy is smart, structured, and aligned. Let’s keep the conversation going.

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Timeboxing has power, especially as technology evolves so quickly in the #PR space. Sarah Evans explains her process for helping clients adapt quickly. You can listen to the entire conversation wherever you get your podcasts or through the Marketing Podcast Network

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The Right Person + The Right Ask + The Right Medium = HUGE RESULTS. 💯 Most agencies throw content into the algorithm and hope it sticks...we focus on impact that goes far beyond a newsfeed. 💚  We dig deeper. Who is your ideal donor? What moves them to action? Where do they spend their time online? Then, we craft strategies that meet them exactly where they are and turn that attention into donations. Our "Social Media for Good" methodology isn't just about pretty posts: ✅ Scroll-stopping posts that turn attention into action ✅ Compelling stories that build emotional connections (not just awareness) ✅ Strategic paid ads that target donors, not just followers ✅ Data-driven optimization that turns engagement into actual revenue We're not just another social media agency. We're strategic partners who understand that your mission deserves more than vanity metrics. We're passionate about amplifying the voices behind the nonprofits that make the Mohawk Valley stronger every single day. And together, we're building the most powerful #MohawkValleyGives yet. 💪 #socialimpact #nonprofitmarketing #philanthropy

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Even as a small agency, we invest heavily in reporting infrastructure and senior-level analysis, primarily because we believe so passionately in what we do and the opportunities we create for our clients. The biggest challenge? PR’s value often lives in the space between standard datapoints, making it it difficult to quantify. That's why we rely on industry-leading, PR-specific technology that reveals our meaningful contributions. In fact, we just made one of our biggest investments in this: We are proud to be among the first agencies to offer our clients AI visibility monitoring and benchmarking via Meltwater GenAI Lens platform. Interested in learning more about why we put so much time, energy and investment into reporting? Check out our latest post on #SpinCyle, the Dadascope Communications blog. #PRthatworks #ROI #AIVisibility #PRreporting

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M&A Communications Needs Clarity, Not Just Compliance Mergers and acquisitions are about more than transactions—they’re about trust. Employees wonder what’s next. Customers worry about disruption. Competitors seize confusion. A smart communications plan doesn’t just check legal boxes—it aligns messaging across audiences, channels, and cultures. If you're preparing for change, your stakeholders deserve more than silence. #MergersAndAcquisitions #ChangeManagement #StakeholderComms #StrategicMessaging #LeadershipComms #PublicRelations #corporatecomms

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Don’t become your biggest fear: a victim to a scam. Read about my red flags to watch for (and trust me, I know red flags) 🚩

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