Ravi Shankar

Ravi Shankar

Palo Alto, California, United States
11K followers 500+ connections

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About

Over twenty five years of executive experience in the enterprise software industry in worldwide marketing, product marketing, product strategy, product management, business development, and software development.

• A rare combination of proven business experience as well as solid technical knowledge in on-premise, cloud, big data, social, and mobile applications and enterprise software.
• Widely published author and frequent speaker at trade shows. Recognized visionary and industry thought-leader in Master Data Management (MDM).
• Recruited and successfully led teams across the world.
• Collaborated closely with executives to approve business plans, product vision, and product roadmaps.
• Experience working with C-level executives at customer and at partner organizations in North America, Europe, and Asia.
• Results-oriented and detail-oriented individual with excellent communication and presentation skills.

Published author on data virtualization, master data management (MDM) and data governance, and frequent industry speaker. Check out my blogs, interviews, and publications:
· http://www.dataversity.net/contributors/ravi-shankar/
· http://www.datavirtualizationblog.com/author/rshankar/
· http://www.forbes.com/sites/ciocentral/2013/02/15/why-retailers-need-to-focus-on-mastering-customer-data/
· http://www.b-eye-network.com/listen/7067
· http://www.cio.com/article/149153/_Mistakes_to_Avoid_When_Writing_an_RFP_for_Master_Data_Management
· https://upside.tdwi.org/Articles/2017/03/16/Improve-Customer-Service-and-Intelligence-with-MDM-and-Data-Virtualization.aspx?Page=1

Specialties: CMO, Product Marketing, Demand Generation, Field Marketing, Product Management, Product Strategy, Software Application Development, Project Management, Inbound & Outbound Marketing, Business Development, Customer & Partner Management, Sales Enablement, Competitive Strategy, Pricing & Packaging

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Experience

  • Denodo Graphic

    Denodo

    Palo Alto

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    San Francisco

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    Redwood City

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Education

Publications

  • Presentation at MDM & Data Governance Summit, Oct 2013 at NYC

    The MDM Institute

    Joint presentation with customer Quintiles

    See publication

  • Presentation at Gartner MDM Summit, March 2013 at Texas

    Gartner

    MDM journeys begin by solving the most pressing business problem – whether it be party or product-related, or a mix of both. It then expands to another department or region, evolves to support another data domain, or enhances to solve an entirely different business problem. Whatever the need might be, no company has appetite for year-long projects. Latest advances in Universal MDM deliver adaptable architecture and fast time-to-value. Learn how other companies did it!

    See publication

  • Why Retailers Need To Focus On Mastering Customer Data

    Forbes

    Retailers today are looking for ways to offset increasing competition, pricing pressure and operating costs. As always, the focus is on the customer. According to the 2012 National Retail Federation and KPMG’s Retail Horizons report, nearly 67 percent of retailers surveyed ranked customer satisfaction as their top strategic initiative for 2012, while 82 percent claimed customer service strategies would be their top priority for the year, up from 75 percent the year before.

    See publication

  • Track Keynote - MDM Summit at NYC Sep 2011 at NYC

    The MDM Institute

    Joint presentation with customer St. Jude Medical

    See publication

  • International Keynote - MDM Summit Asia Pacific at Sydney

    Enterprise IQ

    Are you on the MDM Journey, yet? The Right and Wrong Master Data Management Strategies to Start Small and Grow Big

    See publication

  • Seven Ways to Reduce IT Costs with Master Data Management

    The Beye Network

    Information technology (IT) managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels and continue to run the business efficiently? Smart IT decision makers are seeking technology investments that can help to accelerate cost reductions and at the same time streamline business processes.

    See publication

  • The Right and Wrong Approaches to Enterprise Master Data Management Journeys

    The Beye Network

    There are two kinds of organizations: those that have implemented a master data management (MDM) solution and those which haven’t but undoubtedly will in the near future. Despite where each organization may be in their MDM effort, what both have in common are questions about achieving better business processes. Companies planning an MDM implementation tend to have important questions regarding vendors, strategies and creating road maps to ensure success and a healthy return on investment…

    There are two kinds of organizations: those that have implemented a master data management (MDM) solution and those which haven’t but undoubtedly will in the near future. Despite where each organization may be in their MDM effort, what both have in common are questions about achieving better business processes. Companies planning an MDM implementation tend to have important questions regarding vendors, strategies and creating road maps to ensure success and a healthy return on investment. Fortunately, these companies can learn and benefit from the experiences of organizations that have pioneered MDM and organize their efforts around a common set of principles. For those organizations whose initial MDM efforts brought early success, the question is how can the lessons learned be leveraged to drive more effective data governance across other lines of business and more elements of the system’s infrastructure?

    See publication

  • Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts

    The Data Administration Newsletter

    Restricting master data management to a single master data type, registry style or to analytical usage will curb its usefulness in solving difficult business problems.

    See publication

  • How to Write an RFP for Master Data Management

    The Beye Network

    Critical master data management (MDM) functionality can be easily overlooked when a request for proposal (RFP) is narrowly focused on a single business data type – such as customer (customer data integration) or product (product information management) – or on near-term requirements within a single business function. Consequently, IT teams and systems integrators alike run the risk of selecting and investing in technologies that may be difficult to extend to other data types or difficult to…

    Critical master data management (MDM) functionality can be easily overlooked when a request for proposal (RFP) is narrowly focused on a single business data type – such as customer (customer data integration) or product (product information management) – or on near-term requirements within a single business function. Consequently, IT teams and systems integrators alike run the risk of selecting and investing in technologies that may be difficult to extend to other data types or difficult to scale across the organization. Worse, such solutions will likely require costly and extensive custom coding in order to add additional business data entities or data sources, or to extend the system to other lines of business or geographies. In order to avoid these costly pitfalls, bolster the return on investment, and reduce the overall project risk, it is important that your RFP include key business data requirements across several critical business functions including sales, marketing, customer support and compliance.

    See publication

  • Track Keynote at MDM & Data Governance Summit, Oct 2012 at NYC

    The MDM Institute

    Joint presentation with customer Horizon Blue Cross Blue Shield of New Jersey

    See publication

Courses

  • Leading for Organizational Impact

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