Anthony Kennada
Founder & CEO of Goldenhour
Paradise Valley, Arizona, United States
34K followers
500+ connections
About
I’m a B2B marketer trapped in a B2C body.
I’ve always believed that business brands should feel human. That conviction — that even in B2B, people crave stories, connection, and belonging — has been the red thread of my career.
I began my journey in Silicon Valley during a time of massive change, as software shifted from on-premise to the cloud. That shift gave me a front-row seat to transformation, but it was at Gainsight where the belief truly came alive. Joining as the first head of marketing, we didn’t just grow a company from zero to $100M+ ARR and a $1.1B acquisition — we helped create a category: Customer Success. And we did it by sparking a movement. Content, events, community — the tools of consumer marketing — became the foundation for a new kind of B2B brand. That experience led me to write Category Creation (Wiley, 2019), my attempt to capture in print what it takes to build not just a company, but a movement.
Since then, I’ve worn the CMO hat at Front and Hopin, and stepped into the founder’s seat with AudiencePlus. Those years taught me empathy for what it takes to build something from scratch and gave me an early glimpse into how AI would reshape the world of work and marketing.
Now, I believe we stand on the edge of an even greater shift: from cloud to intelligence. AI will automate the mechanics of marketing, but it cannot replicate what makes us human — authenticity, emotion, creativity, purpose, connection, belonging. I call this Brand Humanity™.
Goldenhour is my way of answering this moment.
It’s the culmination of my life’s work — a company built to help founders, CMOs, and brands avoid the sea of sameness by embracing the one thing machines can’t imitate: us. Through media, services, and community, Goldenhour exists to make marketing human again.
Articles by Anthony
Activity
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This team is riding high from today's big news 🚀 If you're at the Forrester B2B Summit, come celebrate with us at booth 103! We've got some…
This team is riding high from today's big news 🚀 If you're at the Forrester B2B Summit, come celebrate with us at booth 103! We've got some…
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We opened a Goldenhour SF office! Admittedly it's within a shared space, but we have a mailbox (yay), business address, and more importantly I plan…
We opened a Goldenhour SF office! Admittedly it's within a shared space, but we have a mailbox (yay), business address, and more importantly I plan…
Shared by Anthony Kennada
Experience
Education
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Pepperdine University
Bachelors of Science International Business
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Activities and Societies: Sigma Chi Fraternity, Senior Class President, Student Programming Board - Concert Coordinator, Order of Omega, Florence Study Abroad 2024 Significant Sig Award Recipient
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Fuller Theological Seminary
Master of Arts - MA Theology/Theological Studies
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AI is reshaping humanity’s relationship with work. I’m studying the deeper questions of identity, purpose, and meaning to better support entrepreneurs, executives, and operators. My goal is to help leaders navigate this disruption thoughtfully — ensuring we shape a future of work that advances true human flourishing.
Skills
Publications
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3 Things You Might be Doing Wrong if Your Tech Conference Flopped
Entrepreneur
See publicationYour company tech conference will be an invaluable marketing opportunity blown if selling is all you plan to do.
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How to Build and Market a New Category
Chief Marketer
See publicationIf you are in marketing at a technology company—and let’s face it, what company is not at least in part a software business, you are either: disrupting an existing category of goods or services, creating a new category—or you’re at the wrong company.
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Get Proactive About Customer Success
eCornell
See publicationAs more and more companies have embraced the recurring revenue business model, it has become easier for customers to try new products and services (sales), and conversely, just as easy for them to leave if they aren’t realizing value (churn).
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What Justin Timberlake Can Teach B2B Marketers
Forbes
See publicationJustin has proven that the old way of doing things won’t be competitive in the connected economy. Rather, businesses need to embrace a new marketing playbook that leverages social channels and new content tactics to drive market awareness and convert demand into revenue.
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How To Find Your Perfect Business Partner, Even If They're 6,472 Miles Away
Fast Company
See publicationLove like startups knows no bounds. Let these innovative long-distance hookups inspire you to find the best people to work with. Wherever they are.
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BYOD-friendly or BYOD-adverse? Critical Criteria for Picking a Cloud Vendor
GigaOM
See publicationIn our increasingly BYOD world, employees expect to have open and mobile access to their work and apps. Meanwhile, IT still needs to keep sensitive business data secure. What’s a stressed out CIO to do? Find a BYOD-friendly cloud vendor, says Symantec’s Anthony Kennada.
Honors & Awards
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2024 Significant Sig Award
Sigma Chi International Fraternity
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2019 Comparably Best Marketing Leaders
Comparably
https://www.comparably.com/companies/gainsight/anthony-kennada
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2019 TOPO Summit Excellence in Marketing Award Winner
TOPO
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2019 Data-Driven CMO Innovation Award Winner
Growth Marketing Pro
Selected based on demonstrated capability in creating an innovative environment from a data perspective that delivers break-through outcomes in ROI, customer engagement, and/or for the industry. https://www.growthmarketingpro.com/data-driven-cmo-awards/
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2018 DMN 40Under40 Award-winner
DMN
https://www.dmnews.com/customer-experience/article/21023568/announcing-the-2018-40under40-winners
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Pepperdine 40 Under 40
Pepperdine University
https://www.pepperdine.edu/alumni/40under40/anthony-kennada/
Languages
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Arabic
Native or bilingual proficiency
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English
Native or bilingual proficiency
Organizations
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TSIA
Partner Advisory Board Member
- Present -
Acceleprise San Francisco
Mentor
- Present
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Yesterday, Forbes featured Actively AI's $45M Series B raise in an article titled, "The $250M Startup Challenging Salesforce with AI Agents." Great…
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Most of us see that AI is already automating the easy tickets. What’s left is everything your existing tools can’t handle, such as - Multi-step…
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