Pete Pizzutillo

🎯 Want to win your next strategic bid before the RFP even drops? Capture management is the secret weapon behind the smartest bids in the game, and it’s often what separates the winners from the runners-up. In our newest blog post, we dive into the best practices behind a winning capture strategy, including: 📌 How to influence the customer long before procurement begins 📌 What it takes to craft a tailored, data-backed win strategy 📌 Why competitor insight, relationship-building, and timing matter more than ever 📌 How to break down internal silos and work smarter across teams Whether you're in sales, proposal management, or executive leadership, if you're bidding for large contracts, this is a must-read. 📖 Start building your capture advantage now. 🔗https://lnkd.in/dwn3EJka

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Creating a successful partnership with a website design firm involves a deep dive into your project's specifics, demanding attention to detail and an understanding of the broader digital landscape. From the initial discussions about your brand's needs and aspirations to the final launch and beyond, each phase of the project calls for careful consideration of several critical factors. #goMFT #WebsiteDesign #WebsiteDevelopment #DigitalMarketing

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In times of economic uncertainty, agencies face mounting pressures: shrinking budgets, heightened client expectations, and the challenge of doing more with less. Our latest Basis blog post delves into how agencies can turn economic turbulence into growth by leveraging tech-driven strategies. From automating routine tasks to unifying fragmented systems, the right tools can empower teams to focus on what truly matters: delivering exceptional client experiences. It's not just about surviving the storm, it's about building resilience and positioning for long-term success. Explore the full article 👇 #AgencyLeadership #TechDrivenGrowth #ExperientialMarketing #DigitalTransformation

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Monday’s Episode: Agency Side Podcast host Justin Levinson sits down with Ben Nazario, Chief Growth Officer of MC² to unpack the role of Sales Enablement in driving strategic business growth. Ben explains how the team supports sales executives by taking incoming RFPs, coordinating across design, strategy, creative, and estimating teams, and delivering polished responses—while the sales exec focuses on building client relationships. He breaks down how this “all-in” approach allows sales teams to work efficiently, leverage internal expertise, and respond to opportunities faster—all while strengthening client connections and strategic outreach. #AgencySidePodcast #SalesEnablement #ClientRelationships #StrategicSales #Teamwork #BusinessGrowth

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Don’t overlook the subscriber acquisition goldmine that is archived content ! As publishers, we tend to obsess over today’s headlines. At Forum Communications Co., they decided to looked at 30+ day-old content. Stephanie Schroeder, Chief Revenue Officer, told me that when they checked Google Analytics, they discovered that ~10% of page-views were on articles older than 30 days. And unlike homepage traffic, this content is typically accessed via search, social and direct links, which means users are actively seeking out this content. > High intent = high propensity So they tested hard paywalling 30+ day-old articles. The results:  > Conversion rate doubled compared to standard paywalls > 15–20% of all subscription conversions now come from archived content walls (and no, they didn’t notice any negative SEO impacts as a result of this change!) ----------- This is just 1 of the many small tweaks that have culminated to having a big impact on helping Forum Communications to break the subscription plateau -> Find more lessons in our full interview with Stephanie on Audiencers: https://lnkd.in/eFAjaCGf

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Monday’s Episode: Agency Side Podcast host Justin Levinson sits down with Ben Nazario, Chief Growth Officer of MC² to unpack the role of Sales Enablement in driving strategic business growth. Ben explains how the team supports sales executives by taking incoming RFPs, coordinating across design, strategy, creative, and estimating teams, and delivering polished responses—while the sales exec focuses on building client relationships. He breaks down how this “all-in” approach allows sales teams to work efficiently, leverage internal expertise, and respond to opportunities faster—all while strengthening client connections and strategic outreach. #AgencySidePodcast #SalesEnablement #ClientRelationships #StrategicSales #Teamwork #BusinessGrowth

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