Melinda Travis

Momentous Sports's Marley Hughes latest newsletter examines the behavioral economic impact of cashless transactions at sports venues using AMB Sports and Entertainment as a case study. His primary insight is that fans "spent significantly more while reporting higher satisfaction levels" is particularly compelling for #sportsbiz leaders given there is usually an inverse correlation between increases in price and fan satisfaction. I highlighted a similar dynamic when examining the increase in Major League Baseball (MLB) attendance during the 2023 season by spotlighting cashless transactions as catalyst for league attendance growth in a JohnWallStreet column. https://lnkd.in/gVCP9akk

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Elite high school sports “is going to be one of the more valuable media rights [categories] and nationally monetized [broadcast] products in the next 10-20 years,” Michael Schreiber (founder and executive chairman, Playfly Sports) said. A Playfly commissioned study estimated that annual TV and streaming media rights fees could range from $70 million to $135 million, with multimedia sponsorship revenues projected to be an additional $64 million and $84 million. 👇 #sports #sportsbiz #television #media #streaming #TV cc: JohnWallStreet Randall Friedman Jacie Brandes

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🚨 Allison Sports Report 🚨 Radio Row Recap Edition 🏈 Five clients, seven athletes. Copious amounts of cheese. Iconic TV tech. Inclusive sports. Recapping a successful, memorable and thrilling week of Radio Row activity in San Francisco leading up to #SuperBowlLX. Take less than a minute to watch my recap below ⏬  for a quick summary of what the A-list Allison Worldwide team accomplished on Radio Row: 🧀 Solidified Tillamook County Creamery Association as the go-to brand to take game day snacking to the next level by partnering with brand super-fan and future HOF San Francisco 49ers LB Fred Warner. He graciously allowed us to recreate his bust in 25+ pounds of cheese, and he also delivered similar cheese busts of and to media personalities, to create talkability and virality that led one producer to share "That's some great radio row-ing - this is what it's all about." 📺 Demonstrated to football fans that TCL, the official TV partner of the NFL, and its premium TVs, create the ultimate Homegating experience and that watching Super Bowl 60 on a TCL is the next best thing to being in the stadium - messages delivered by iconic athlete partners Charles Woodson and Cameron Dicker. 🩺 Demystified diabetes with health-tech leader Dexcom through storytelling with New York Jets WR AD Mitchell, who shared his journey of being diagnosed with T1 at age 16 and how Dexcom G7 has instilled confidence in managing his health; While iconic sports broadcaster Mike Golic Sr. shared how Stelo, the first FDA-approved, over-the-counter glcuose biosensor has empowered him to manage his glucose levels while on the go. 🏃‍♂️‍➡️ Shone a spotlight on the children and families who aren’t able to afford to keep their kids in the game, due to the rising costs of youth sports - with NFL legend Kyle Rudolph and Good Sports, Inc., an incredible nonprofit organization that has donated $130M+ in sports equipment and apparel to those who need it most over the last 20+ years. 🏅 Chose to include by pairing 3x Walter Payton Man of the Year nominee and New York Jets DL Harrison Phillips with standout Special Olympics athlete and Health Messenger Ryan Epidendio to stress the importance of health and fitness on and off the field. Phew. What a week. See you in Los Angeles for Super Bowl LXI. #superbowlLX #radiorow #sportsmarketing #sportsPR #sportscommunications #PR #marketing #communications #athletemarketing

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Darrick "DJ" Johnson MBA and his team have launched a new software to put actionable insights at the fingertips of sports agents and teams. Full story: https://lnkd.in/dTSMgNzK #afrotech

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