Mark Rothwell

“Mark Rothwell is a fine person and a life-long learner, which are two qualities we value at PBS Wisconsin. Mark had a very clear understanding of who his organization serves and what is important to them. His professionalism and positive attitude make him a pleasure to work with. His kindness, ethics and intelligence make him an honor to know.”

“I have had the distinct pleasure of working for Mark as his direct report at WPS Health Solutions over the last few years. In my time working with Mark, I can confidently say that it is uncommon for one to come across a servant leader as extraordinary as Mark. As the Vice President of Marketing at WPS Health Solutions, where Mark has led and illuminated our marketing vision for the last 3 years, I have been completely inspired by his creativity, data-driven mentality, motivating spirit, and the strategic transformation that he brought to our organization. As a seasoned marketing expert, Mark introduced the “I think” to “I know” initiative – which entailed advancing our marketing analytics in order to develop and execute an insight-driven marketing strategy. As a result, we introduced multichannel and omnichannel tactics, which increased unaided brand awareness by 4pts (26%) year-over-year. Additionally, the omnichannel marketing campaign strategy that Mark led, demonstrated unseen Medicare sales results at WPS including a +29% increase in 2020, +27% in 2021, and a current pace of +40% for 2022. Mark was able to achieve these results not only by his extensive years of marketing experience but also his unique ability to implement agile processes across our team’s annual planning schedule. In addition to deploying a sophisticated acquisition marketing strategy, Mark simultaneously tapped into our existing customers’ experience to enhance their journey, engagement, and retention by initiating, designing and implementing our WPS Cares Community in partnership with Alida. In less than a year, our WPS Cares Community grew to 1,446 highly engaged members. When it comes to servant leadership and executive talent, I have witnessed consistent excellence on all accords. Mark is a visionary in his field, yet highly approachable by junior staff. I have watched Mark encourage and listen to ideas shared by the front-line and prioritize action directly from their ideas into successful business strategies which allowed WPS to achieve and maintain a competitive position in our markets. Furthermore, Mark has always remained accessible and has a unique positive spirit that unites and motivates everyone to perform their best work. He instills confidence in everyone and builds trust through compassion and by empowering his team with autonomy. Through Mark’s mentorship, I have personally grown significantly as a leader and have learned how to build high-performing teams with supportive environments. Mark has a reputation for not only transforming and creating result-driven marketing teams but also creating new leaders. He has a determination and competitive nature that can’t be beaten. I highly recommend Mark Rothwell for an endeavor he seeks without any reservations.”