“I reported directly into Rina and was impressed by her leadership and insightful strategic direction. Rina empowers her team to deliver quality marketing campaigns that measure against the business objectives, offering guidance and valuable feedback, without micromanaging. She is a strong team player and fearless leader--a pleasure to work with and learn from.”
Rina Rasheed Johnson
San Ramon, California, United States
2K followers
500+ connections
About
I'm an experienced, energetic, and passionate senior marketing leader with over 25 years…
Experience
Education
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MBA, California State University East Bay
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Licenses & Certifications
Publications
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Patelco Credit Union Bolsters Financial Wellness Program with Online Fraud Center
KRON4 News
See publicationExcited to share the unique ways that Patelco helps our members avoid being the victim of frauds and scams. Educating our members through our online resource center, with our fraud booklets and even a dedicated Fraud Experience team members can call if they are worried something is a scam.
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The Digital Arms Race: A New Playbook for Community Banks and Credit Unions
The Financial Brand
This report from EXL shares how community banks and credit unions can thrive with a data-led approach (backed with some real-life examples).I provide examples of how Patelco leverages data analytics across our organization.
Other authorsSee publication -
Creating Unique, Authentic, and Local Experiences
The Customer Experience Podcast
See publicationA great conversation with Wall Street Journal bestselling author, Ethan Beute on how Patelco leads with heart and passion to help our members achieve their best financial lives.
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Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media (webinar)
Association of National Advertisers
Together with my agency partner, Jay Wells we presented the 3 case studies showing the impact of digital addressable media to drive acquisition.
Overview: New customer acquisition is more important than ever, but competition is fierce. Conventional digital media strategies can deliver only incremental gains. This presentation demonstrated a smarter approach, using real-life case studies and results.Other authorsSee publication -
Achieving Smarter Growth Using Data, Analytics and Addressable Media
Digital Marketing for Financial Services West
Together with my agency partner, EXL I presented three case studies of successful addressable media strategies that we used to acquire new customers.
Other authorsSee publication -
Patelco Credit Union takes home two awards at the 2022 MAC Awards
CU Insight
See publicationThe MAC award recognizes achievement in credit union marketing. In 2022, Patelco won two awards, for our Virtual Branch (product development category) and social media "member quotes" campaign (social media campaign).
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How Banks and Credit Unions Are Rethinking Marketing for 2022
Financial Brand
See publicationHappy to contribute to an article showing ways the pandemic has impacted Patelco Credit Union marketing.
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Patelco Credit Union educates and empowers members with messaging driven by highly reliable connectivity
AT&T
See publicationProud to share our credit union story with AT&T Business
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Patelco Campaigns for New Cards, Members and Pets
CU Times
See publicationHighlighting the impact of direct mail marketing and the data driven approach Patelco takes. Fun spotlight on our beloved Pets of Patelco calendar that won a social media award.
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How Patelco Credit Union Excelled to Win Two CUNA Diamond Awards...
CU Broadcast
I was honored to speak with Mike Lawson about our two Diamond Awards awarded at the 2019 CUNA Marketing and Business Development Council Conference.
Other authorsSee publication
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