Jason Hobbs

Marketing platform Found·ee was acquired by Downtown Music Holdings in 2021, and its business continues to expand. This week it has launched a ‘Premium Video Ad Buying’ tool for artist teams and labels.

It’s being made available to clients across the Downtown family, including those of FUGA, CD Baby, Songtrust, Soundrop and Adrev.

Downtown Music Holdings has entered into an agreement to acquire advertising and digital marketing platform Found.ee (pronounced FOUN-dee).

Found.ee provides artists, managers and labels with a range of tools to build, target and optimize promotional campaigns.

Jason Hobbs of found.ee listed as a Digital Power Player in Billboard.

Article about using found.ee for funnel attribution.

Social Media and Festivals: Boosting Cross-Platform Attribution and Targeted Messaging

It’s your job to find the consumers that didn’t buy passes, but showed interest in buying, and convince them to buy. This is commonly done using blanketed remarketing campaigns simply targeting all who have come to your ticketing platform—this gets even harder when you have a tier 2 festival using a third party ticketing platform that has no desire to install remarketing pixels for you.

Inclusion of our hospitality platform, http://stay.ee

"Technologies like Stay.ee are reacting to fast-clicking, social media-influenced Millennial habits. Stay.ee is giving travel companies the chance to build qualified retargeting pools even when users aren’t landing on their website with the use of their URL shortening tool. To explain Stay.ee simply, a hotel can post a Stay.ee generated link to their Twitter account pointing to a review of their hotel on a trusted third-party website… Show more

Inclusion of our hospitality platform, http://stay.ee

"Technologies like Stay.ee are reacting to fast-clicking, social media-influenced Millennial habits. Stay.ee is giving travel companies the chance to build qualified retargeting pools even when users aren’t landing on their website with the use of their URL shortening tool. To explain Stay.ee simply, a hotel can post a Stay.ee generated link to their Twitter account pointing to a review of their hotel on a trusted third-party website such as TripAdvisor. Stay.ee’s technology installs a cookie to the user’s browser through the link, not through landing on their website and the company can now remarket tailored advertising messages to that user across every platform and device.

In the case of the sample above, an advertising message offering a last-minute deal to the specific property just reviewed would be appropriate and the travel company’s best chance at generating an immediate sales conversion." Show less

"Remarketing is so powerful because it allows marketers the opportunity to continue the conversation, that otherwise may have only been a 30-second decision on the part of the consumer," said Jason Hobbs, founder and president of digital marketing company The Found Group. "When someone comes across the website of a small business, the potential consumer's initial experience may not be enough for him or her to make a decision. That's where remarketing comes in."

Regarding the album sales increase for St. Vincent's album, St. Vincent.

“We clearly couldn’t have done it without the music, St. Vincent, the label, the management, distro, the PR, radio, etc. These campaigns are team efforts, with a lot of moving parts. And St. Vincent has a very strong team.”