About
I have been in the Marketing and Advertising industry for the past 15 years as an Account…
Services
Articles by Michael
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The Importance Of Commenting on Others’ Content On Social Media
The Importance Of Commenting on Others’ Content On Social Media
Commenting on others’ content on social media plays a significant role in building and maintaining relationships…
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Three Things You Can Always Be Doing On Social Media
Three Things You Can Always Be Doing On Social Media
Social Media is like a baby. It constantly needs to be fed and for it to be beneficial for your business you need to be…
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Search vs Display – What Should You Put Your Dollars Towards In 2022?
Search vs Display – What Should You Put Your Dollars Towards In 2022?
With a new year comes new advertising and marketing budgets and new strategies on where to put your money. These days…
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Two Ways To Enhance Your Facebook Ads In 2022
Two Ways To Enhance Your Facebook Ads In 2022
With all digital media these days, things are getting more and more competitive and costly. To really be competitive…
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The Power of The Google Review
The Power of The Google Review
If you are in business, you need to be aware of Google Reviews. Why, you might ask? Well, 92% of consumers, yes 92%…
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Top Tips For Optimizing Your Facebook Organic Posts
Top Tips For Optimizing Your Facebook Organic Posts
Facebook, now Meta is a social network that’s been around for a while and for business understanding it’s algorithm can…
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Two “Studios” Every Digital Marketer Should Know About
Two “Studios” Every Digital Marketer Should Know About
Things in the digital marketing space are changing rapidly. What may be a tool one day, could be obsolete the next.
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Marketing Isn’t Enough…You Need To Be Remarketing
Marketing Isn’t Enough…You Need To Be Remarketing
One of the most challenging things for online businesses these days, especially those that follow their website’s…
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There Is Always Something You Can Be Doing on Social Media
There Is Always Something You Can Be Doing on Social Media
While many businesses think social media is all about posting photos and videos, there are a lot of other aspects in…
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Why You Should Be Advertising on Facebook RIGHT NOW
Why You Should Be Advertising on Facebook RIGHT NOW
Facebook advertising isn’t new. The biggest social network that went public a few years back has 2 billion plus users…
Activity
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We loved hosting Leadership Boca, a group of local professionals organized through the Boca Chamber of Commerce, for a behind-the-scenes visit at…
We loved hosting Leadership Boca, a group of local professionals organized through the Boca Chamber of Commerce, for a behind-the-scenes visit at…
Liked by Michael Sherman
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Celebrating three years since merging into BrandStar and rebranding as BrandStar Digital. It is a privilege to work with talented and passionate…
Celebrating three years since merging into BrandStar and rebranding as BrandStar Digital. It is a privilege to work with talented and passionate…
Liked by Michael Sherman
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We're hiring a South Florida based content creator! We're looking for someone who has an 'eye' for the vibe. Social media/agency experience not…
We're hiring a South Florida based content creator! We're looking for someone who has an 'eye' for the vibe. Social media/agency experience not…
Liked by Michael Sherman
Experience
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Education
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Publications
Projects
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Let Content Make You Not Break You
- Present
Organizations
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South Florida Interactive Marketing Association
Social Media Co-Chair
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Join now to viewMore activity by Michael
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We’re adding someone special to the BHRT Training Academy team. I serve as Fractional COO here, and I can say this honestly — this is a…
We’re adding someone special to the BHRT Training Academy team. I serve as Fractional COO here, and I can say this honestly — this is a…
Liked by Michael Sherman
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Inquiring minds want to know… Are you the person who gets to the airport an hour or two ahead of time or do you like to get there just as the plane…
Inquiring minds want to know… Are you the person who gets to the airport an hour or two ahead of time or do you like to get there just as the plane…
Liked by Michael Sherman
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It’s hard to believe it’s been five years since I leaped into entrepreneurship in August 2020. What started as a vision for a strategic marketing…
It’s hard to believe it’s been five years since I leaped into entrepreneurship in August 2020. What started as a vision for a strategic marketing…
Liked by Michael Sherman
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We’ve built our agency on relationships that last, and the trust that keeps them growing. If you know a company that could benefit from our blend of…
We’ve built our agency on relationships that last, and the trust that keeps them growing. If you know a company that could benefit from our blend of…
Liked by Michael Sherman
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We are live at SHSMD!!!!! Come see us at booth #229 😃 Stop by to talk marketing and strategy or see if you’re the lucky winner of the YSL purse…
We are live at SHSMD!!!!! Come see us at booth #229 😃 Stop by to talk marketing and strategy or see if you’re the lucky winner of the YSL purse…
Liked by Michael Sherman
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Some work relationships go far beyond the office, they become framily. Seeing Tonya walk down the aisle to marry her now-husband, William, wasn’t…
Some work relationships go far beyond the office, they become framily. Seeing Tonya walk down the aisle to marry her now-husband, William, wasn’t…
Liked by Michael Sherman
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We’re Hiring: Contract Event Planner (Remote) As many of you know, I support the amazing team at BHRT Training Academy in my role as Fractional…
We’re Hiring: Contract Event Planner (Remote) As many of you know, I support the amazing team at BHRT Training Academy in my role as Fractional…
Liked by Michael Sherman
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Thanks to On the Ball, I have learned about the concept of having your own Board of Directors. While there are many advisors in my life, there are…
Thanks to On the Ball, I have learned about the concept of having your own Board of Directors. While there are many advisors in my life, there are…
Liked by Michael Sherman
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In the span of 14 hours, I sat on one side of the table as a Big Brothers Big Sisters of Broward board member, and then this morning, sat on the…
In the span of 14 hours, I sat on one side of the table as a Big Brothers Big Sisters of Broward board member, and then this morning, sat on the…
Liked by Michael Sherman
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Working with nonprofits is truly a gift, not only as a volunteer or board member, but for some, as their marketing coordinator, helping them expand…
Working with nonprofits is truly a gift, not only as a volunteer or board member, but for some, as their marketing coordinator, helping them expand…
Liked by Michael Sherman
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no one's an expert on social media 👇 it's constantly growing, changing, shifting, fighting back new platforms pop out of nowhere algorithms are…
no one's an expert on social media 👇 it's constantly growing, changing, shifting, fighting back new platforms pop out of nowhere algorithms are…
Liked by Michael Sherman
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It's my one-year anniversary with Girl Scouts of Central Maryland! In just a year, our Marcomm team has: 💚 Gained new followers across all social…
It's my one-year anniversary with Girl Scouts of Central Maryland! In just a year, our Marcomm team has: 💚 Gained new followers across all social…
Liked by Michael Sherman
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AI can write. But it can’t know your story — until you teach it. In the rush of digital marketing (and now AI), small businesses risk losing their…
AI can write. But it can’t know your story — until you teach it. In the rush of digital marketing (and now AI), small businesses risk losing their…
Liked by Michael Sherman
Other similar profiles
Explore more posts
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Drew McLellan
On this episode of the podcast with guest Amber De La Garza, I talk with Amber about how we as agency owners can inadvertently create chaos — and what we can do to lead with more clarity and consistency. If you're looking to bring more calm and effectiveness to your agency, you won’t want to miss Amber’s practical advice. Click here to listen to the full episode: https://bit.ly/44EVBcU Many thanks to our presenting sponsor White Label IQ for their support.
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Noah Dossman
🚨 If you’re a local service business using Google Ads, this is for you. The #1 keyword type that consistently gets our clients the most phone calls? 👉 High-intent “Service + City” keywords These include phrases like: ✅ “Plumber Fort Lauderdale” ✅ “Roof repair Miami” ✅ “Towing Company Homestead FL” Why they work: ✔️They target people ready to book now ✔️They match local, urgent intent ✔️They convert at a higher rate than general keywords 💡 Pro Tip: Use Phrase Match or Exact Match to stay laser-targeted and avoid wasting ad spend.
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Scott Roberts
Stratospheric Ads wants to bring the power of targeted, hyperlocal TV advertising to small businesses in Tampa #tampa St. Petersburg #stpeteflorida or ANY market. Scott Roberts (Stratospheric Ads) is using AI #aigenerated videos to entertain and inform consumers and businesses everywhere.
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Craig Andrews
When you dial in on the right persona, everything clicks. Evan Polin and I found that the magic happens when sales, marketing, and brand don’t just align strategically—they align operationally. That means your sales team is armed with content that speaks directly to prospect pain points, your brand narrative resonates across every touchpoint, and marketing isn’t just generating leads but qualified ones. It’s not just about more leads—it’s about the right ones. Would love to hear how others are bridging that gap between branding and sales enablement
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Michael Batalha
"Q: How can agencies benefit from email newsletter monetization strategies? A: Agencies can turn newsletters into lead-generation tools or promote done-for-you services to subscribers, converting attention into clients." https://lttr.ai/AjENL #AdServer #EmailAdvertisingTips
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