Jacki Leahy 🪄

A lot of SaaS companies once looked unstoppable. Funding secured. User numbers climbing. Growth charts going up and to the right. From the outside, everything looked perfect. Then suddenly...they disappeared. What happened? But they didn't run out of money. They might not have run out of money, but they disappeared because the growth they were celebrating wasn't real. Here's something Web3 founders should pay attention to. Most SaaS companies didn't fail because they lacked ambition. They did because they tried to scale too early. They celebrated sign-ups but ignored whether people actually stayed. They spent heavily on ads but never fixed the experience for new users. They kept launching new features nobody really asked for. On the surface, it looked like progress. But on the inside, it was nothing but noise. Now look at Web3. Tokens launching before there's real use for them. Communities growing mostly because of rewards. Long roadmaps but very little actually shipped. Different industry. Same pattern. The uncomfortable truth is: If people don't stay, you don't have growth. If rewards disappear and everyone leaves, it was never loyalty. Getting people in the door feels exciting. But keeping them there is the real work. It's slower. Less flashy. Sometimes almost invisible. But that's where real companies are built. Web3 doesn't need louder launches. It needs stronger foundations. Because when you scale something that isn't solid yet, the cracks only get bigger. At ToriaX, we help Founders build growth that actually lasts, not just numbers that look good on a dashboard.

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We say no to most feature requests. Not because they're bad ideas. Because they'd make the product harder to use. We have two types of users. The technical GTM engineers want integrations, custom workflows, API access, granular control over everything. The sales reps just want the result. High quality leads. Fast. Most platforms optimize for the technical users. More features. More flexibility. More complexity. Which means more time learning the tool instead of actually selling. We're trying something different. What if the platform was powerful enough for complex GTM... But simple enough that a non-technical sales rep could use it without a tutorial? I've been calling it "vibe GTM'ing" internally. Like vibe coding enabled non-developers to build software by describing what they want... Vibe GTM should let salespeople build sophisticated lead lists without becoming data engineers. The capability should be invisible. The result should be obvious. This means saying no to a lot of requests. Features that would add power but also add friction. It's hard. Some of these requests are genuinely good. But complexity is easy. Simplicity is the hard part. Still figuring this out. Could be completely wrong. #startup #GTM

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Pipeline Isn’t a Volume Problem. It’s a Precision Problem. If you're leading a SaaS company in the US market, you already know the environment has changed. Buying cycles are longer. Committees are larger. CAC is rising. And generic outreach is being ignored. Yet many GTM teams are still operating on outdated volume-based models. At Velmatrix Consulting, we work with SaaS leadership teams to solve a more strategic challenge: How do you consistently enter buying conversations before competitors do and with stronger context? Our approach is structured around five core principles. First, we define and validate the Ideal Customer Profile with precision. Not just industry or ARR but growth triggers, tech stack alignment, hiring patterns, and buying committee structure. Precision at this stage directly impacts conversion velocity. Second, we analyze intent signals across multiple behavioral sources. We identify which accounts are actively researching, comparing, or evaluating solutions in your category. Timing is leverage. Engaging when buyers are already in motion changes the entire dynamic of the conversation. Third, we apply human verification. AI surfaces signals, but leadership conversations require context. We validate authority, relevance, and use-case alignment before outreach begins. Fourth, we develop channel-specific messaging tailored to executive-level buyers. Email is structured differently from LinkedIn engagement. When appropriate, we deploy personalized AI-based outreach videos that demonstrate specific product capabilities aligned to the prospect’s environment. Not generic demos targeted capability previews. Finally, we execute in a coordinated multi-channel sequence email, LinkedIn, and relevant social platforms designed to maintain strategic visibility without creating noise. The result isn’t more activity. It’s better conversations. Higher response rates. Stronger MQL to SQL alignment. Shorter sales cycles. More predictable pipeline performance. For SaaS CEOs and revenue leaders, the objective isn’t to increase outbound volume. It’s to improve precision, timing, and relevance. Growth doesn’t come from louder outreach. It comes from entering the right conversation at the right moment. If pipeline predictability is a board-level priority this year, it may be time to rethink how intent, ICP precision, and personalization are being leveraged inside your GTM engine. Trusted Intelligence. Precision Pipeline. #B2BSaaS #SaaSGrowth #USStartups #GoToMarket #RevenueOperations #RevOps #DemandGeneration #PipelineGrowth #SalesLeadership #CMO #CRO #AIinSales

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Why are Referrals becoming the forgotten growth channel? Too many SaaS execs build 2025 pipeline plans without even mentioning them. 😬 Why? ❌ “They’re not scalable.” ❌ “They’re not repeatable.” ❌ “They take too long.” But here’s the thing: ✅ Referrals work. ✅ They close faster. ✅ They convert better. ✅ They cost less. 💸 According to Aaron Ross, inbound and outbound strategies have led for decades. Yet in today’s competitive landscape, word-of-mouth has become equally essential." 👂 🔥 2025 growth leaders will systematize referrals — not sideline them. Full Episode: https://lnkd.in/dEBuSBb9 #SaaS #B2B #SalesStrategy #DemandGen #PipelineGrowth #Referrals #GrowthHacking #affliatemarketing #MarketingStrategy #LeadGeneration #CustomerAcquisition #BusinessGrowth #WordOfMouth #SalesFunnel #Networking #ClientRetention

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GTM doesn't break inside the motions. It breaks between them. Your buyers are AI-native now. Your GTM system isn't. This Wednesday in Durham, we're showing GTM leaders (Marketing, Sales, RevOps, MarketingOps, Fundraising) how to use AI to install a new operating system, not patch the old one. Here's a one-slide sneak peek into some of what we'll be diving into in my session. Not theory. Just the architecture that actually works when buyers use LLMs to bypass your funnel. Seats are still available ⛳ https://aiforgtm.carrd.co/

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RevOps pros — you're sitting on a goldmine of wasted hours. Here's how Claude can give them back. 🚀 5 Claude hacks every RevOps professional should be using right now: 1️⃣ Instant pipeline commentary Paste your pipeline data and ask Claude to flag at-risk deals, spot patterns, and suggest talking points for your next forecast call. Your VP will think you've been up since 5am. 2️⃣ CRM audit in minutes Dump a CSV export of your contacts or opportunities and ask Claude to identify missing fields, duplicates, or deals that haven't moved in 30+ days. Data hygiene, done. 3️⃣ Quota model sense-checking Building your quota plan in a spreadsheet? Paste the logic into Claude and ask it to stress-test your assumptions. It'll find the holes before your CFO does. 4️⃣ Sales process documentation — finally Ask Claude to turn your messy Notion notes or email threads into a clean, structured playbook. What took a week now takes an afternoon. 5️⃣ Faster board-ready reporting Describe your metrics and Claude will help you structure the narrative, choose the right framing, and cut the fluff. Stakeholders will actually read it. None of these require a new tool, a long implementation, or a budget approval. Just a clear prompt and 10 minutes. RevOps teams are being asked to do more with less. AI isn't the whole answer — but it's a very good place to start. 💬 Which of these would save you the most time? Drop it in the comments. #RevOps #SalesOps #AI #RevenueOperations #Productivity

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