Hal Brown

Thank you Carl Fremont, CEO of Quigley-Simpson (a top agency doing great things)for holding space to exchange thoughts and lessons learnt in the continued brief we all share… to build an inclusive industry. Inclusive teams attract best talent, who feel a sense of belonging and calm to deliver best work, which in turn has breakthrough business value. It’s a simple formula. Check your teams. At all levels. Could you do more…? If so…In the words of that famous slogan “Just do it!l”

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We are thrilled to announce Carve Communications is officially the PR agency for ACV Auctions, the premier digital automotive marketplace and data services partner for dealers! We are incredibly fortunate to partner closely with their in-house PR team, collaborating to develop compelling narratives that connect their story to both dealers and consumers in meaningful ways. The momentum we've generated together is already significant, securing feature coverage & expert commentary across national, regional, trade, and broadcast outlets; and we're just getting started with a couple of executive interviews that took place last week. We look forward to continuing to elevate ACV Auctions' story and industry impact. (Check out broadcast coverage in the comments below.) P.S. What also makes this partnership unique is we first started talking to Maura over 3 years ago. Sometimes, and only sometimes, patience mixed with the right amount of persistence pays off in PR. Carve Communications, Inc.

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Eaglecom continues to find new and unique ways to bring premium media inventory to nonprofits without the premium price. Our new partnership with the AdGood Foundation is a great example of how we are helping nonprofits navigate the complex CTV landscape. ⬇️⬇️⬇️ Read more from AdExchanger!

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Washington State will begin taxing digital advertising and related ad services starting in 2026, following the passage of ESSB 5814. Digital ads, SEM, online placements, and other marketing services sold to customers with a Washington billing address will be subject to state and local sales tax in some areas, pushing the effective rate close to 10%. This raises advertising costs for Washington-based businesses and may force agencies and advertisers to adjust budgets, pricing, and contract structures.

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#Walmart is stepping confidently into the TV advertising arena, presenting a powerful new opportunity for marketers. Since closing its $2.3 billion acquisition of #Vizio in December, Walmart has begun testing the integration of its robust shopper data with Vizio’s smart TV platform—and showing promise. For advertisers, the pairing of America’s largest retailer with a leading smart TV manufacturer signals a bold new frontier for precision targeting and performance at scale. The potential to reach audiences in the living room, backed by real-world purchase behavior, is quickly turning heads across the industry. #AVOD #SVOD #CTV #videostreaming #newfront

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#WednesdayWisdom Don’t overlook the 50+ crowd! With $8.3 trillion in spending power and 180 million Americans, this demographic is driving markets like never before. AARP’s Media Advertising Network connects marketers to this audience using first-party data, AI, and multi-channel targeting—reaching them online, through newsletters, and across social platforms. #MarketingStrategy #AARP

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In this week's episode of delivering #marketingjoy Javier Lozano joins me to discuss the interaction possibilities of branded merchandise and so much more. Be sure to give it a watch!

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Go see the market! One of the oldest, tried and true methods for becoming an expert in OOH planning. Additionally, understanding what you're up against as a media owner. Big Outdoor has made a significant investment in the Los Angeles market. We've become the only operator with DOOH in Santa Monica. We've built the two most prominent digital locations on the Sunset Strip and have partnered with the Intuit Dome to help with their signage program. It is VITAL for our clients to get out and see these locations in the wild. So that's what we did. We had exceptional attendance from industry leaders to come from NY and get to LA to see these locations in person. There's only so much google maps and photo sheets can do when building a media plan. Especially when you have World Cup around the corner, Super Bowl taking place at SoFi in 2027 and the main event - LA28 Olympics. Last week was a very productive market ride bringing New York to LA and getting a chance to see all of our clients out in the market. Proud of our team to help organize and bring this to life. We can safely say, anyone who was a part of this ride understands the evolution of the market and whats to come in LA. Can't wait to do it again next year!

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Why is streaming advertising a great fit for local advertisers? Local streaming is a great fit due to lower budgets (test and learn) and zip code targeting. https://screenwa.rs/1f703f

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