Jacqueline Gomez

Opinion | Men’s Skincare Has a Pricing Problem — Walk into any department store or browse online and you’ll quickly notice something about the modern skincare market: prices are climbing. Serums priced at $200, moisturisers pushing past $150, and eye creams positioned as “luxury essentials” are becoming increasingly common. In the fast-growing men’s skincare sector, these price points are often used to signal prestige, performance and exclusivity. But in skincare, price and performance are not always the same thing. Much of the cost of high-end skincare doesn’t necessarily come from what’s inside the bottle. Instead, it’s often driven by brand positioning, packaging, influencer marketing, and retail mark-ups. These elements are powerful tools for building a brand, but they don’t automatically make a product more effective. What determines whether skincare works is far simpler: the formulation. Ingredients such as Retinol, Hyaluronic Acid and Acetyl Hexapeptide-8 have decades of scientific research behind them. They are widely used across the industry because they are proven to support skin renewal, hydration and the reduction of visible lines. What many consumers don’t realise is that these same ingredients can appear in products across dramatically different price points. A serum costing $50 can contain the same clinically supported actives as one costing four times as much. This doesn’t mean premium skincare has no place in the market. Luxury branding, design and customer experience are legitimate parts of building a product. But the industry often blurs the line between perceived value and functional value. As men become more engaged in skincare, they are also becoming more informed consumers. Ingredient literacy is increasing. Customers are researching what actually works and questioning whether price reflects performance. For decades, skincare marketing has relied heavily on aspiration. That model worked when consumers had limited access to information. Today, however, ingredient lists, dermatological research and formulation insights are readily available online. The result is a more educated customer — one who increasingly expects transparency. For brands, this presents both a challenge and an opportunity. The challenge is that marketing alone is no longer enough to justify premium pricing. The opportunity is that brands willing to focus on formulation, clarity and trust can build stronger long-term relationships with their customers. In men’s skincare particularly, simplicity matters. Many men are entering the category for the first time and are looking for straightforward routines that deliver visible results. They are less interested in elaborate rituals and more interested in effectiveness. Ultimately, the future of skincare pricing will likely be shaped by this growing transparency. Consumers will continue asking a simple question: what am I actually paying for?

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✨ Big news from Boca Beauty Academy ✨ Our very own Ms. Beth was recently a guest on the Moving The Needle podcast to talk about The Future of Aesthetic Treatments 🎙️—and this episode is a must-listen for anyone passionate about the beauty and aesthetics industry! In this insightful episode, Ms. Beth dives into: 🌿 What aesthetic treatments have lasting value vs. what’s just hype 🧴 Why building a strong foundation in skincare education matters 💡 The importance of understanding skin types vs. skin conditions 📈 How to strategically invest in treatments, devices, and treatment plans 🧠 Smart consultation practices that build trust and better outcomes 🌟 How hydration, internal wellness, and lifestyle are reshaping anti-aging and acne care 💼 Tips for aesthetic pros and future industry leaders on staying ahead of trends and elevating patient results. Whether you’re a future esthetician, a seasoned pro, or simply obsessed with skincare science, this conversation is packed with wisdom you’ll want to hear. Tune in and be inspired by Ms. Beth as she shares her expertise and vision for where aesthetic treatments are headed! 💫 👉 Find the episode here on Spotify! 🎧 https://tr.ee/mT1miVdWbc #BocaBeautyAcademy #PodcastGuest #AestheticsEducation #SkincareScience #FutureOfBeauty MedSpaLife IndustryInsights

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Growth in aesthetics isn’t about moving faster, it’s about moving right. Beyond excited and honored to join Robin Dimond and Justin Harper MD for this Business of Aesthetics live panel on mergers, partnerships, and expansion. These decisions can either elevate a brand, or quietly erode it if they’re not done with intention. We’ll be unpacking what it really takes to scale without compromising culture, patient experience, or brand integrity, and why “just because you can” doesn’t always mean “you should.” If expansion is on your radar for 2026, this is a must-attend conversation. 📅 January 13 | 8 PM ET 🎟️ Free webinar: https://lnkd.in/e_ap_6Cq

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As I learn more about innovation in the ophthalmology space, screen failures are a real bottleneck. This is when a clinic thinks the patient meets the testing requirements, submits them as a potential candidate, and later learns they do not qualify or enroll for various reasons. 50% screen failure is the current avg in retina clinical trials. Getting qualified candidates, and the subsequent data, is critical for companies to advance their life-changing medicines to the market. Below are a few more barriers in the clinical trial validation process.

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On today’s episode of Impact with John Shegerian, John interviews Thomas A. Burkhardt. Thomas is the global President and CEO of Marchon Eyewear, a VSP Vision company. Marchon is one of the world’s largest manufacturers, distributors, and designers of eyewear. In his role, Thomas leads Marchon’s efforts to revolutionize sustainability in eyewear. Through his leadership, Marchon established Eyes on Tomorrow, one of the leading sustainability and CSR programs in the eyewear industry. Listen along as Thomas discusses the origin of the company’s plant-based frames. #eyewear #sustainability #plantbased https://lnkd.in/g6ReGZ6U 

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The aesthetics industry isn’t slowing down in 2026—it’s leveling up. Yesterday, I had the honor of speaking at the Galderma 2026 National Sales Meeting, and the message was clear: ✨ The aesthetics industry is entering its next era. In 2026, the practices—and professionals—who will lead are those who understand that success is no longer driven by a single product, trend, or tactic. It’s driven by strategy, partnership, and purpose. Here’s what’s defining aesthetics right now: • Portfolio thinking over product pushing
• Education as the new currency
• Sales rooted in trust, not pressure
• Providers as influencers, not just clinicians
• Community-building as a growth strategy The most impactful sales teams aren’t just selling—they’re co-creating outcomes with their providers. 
The most successful practices aren’t chasing volume—they’re building long-term patient journeys. 
And the leaders who will win in 2026 are those who understand that relationships scale faster than tactics. I’m incredibly grateful to be part of conversations like these—where innovation meets integrity, and where we collectively raise the standard of what this industry can be. The future of aesthetics is intentional.
It’s collaborative. 
And it’s just getting started. It was incredible to share the stage as a panelist with Kian Karimi MD, FACS and Injector Kenz as well as the hosts, Kate Kaler josh weiss I also love seeing my Galderma friends Matt Whipple Carrie Galpin Silvina Nordenstohl Brian Bavaro Kevin Weiss Bree Muehl Cat Kozuch Brittany Katona 🎉❤️ #MedicalAesthetics #AestheticsIndustry #AestheticMedicine #Aesthetics2026 #AestheticLeadership #PracticeGrowth #WomenInAesthetics #AestheticSales #ProviderEducation #PersonalBranding #MedSpaGrowth #ThoughtLeadership #InnovationInAesthetics #partnerwithalpha #holdentimelessbeauty #holdtimeback

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Innovation & Change NYC Episode Title: The Future and Irreversible Progress of Aesthetic Medicine Host: Sofia Akhvlediani, NYC Aesthetic Medicine Specialist Hello, and welcome to Innovation & Change NYC. I am Sofia Akhvlediani, an internationally recognized specialist in aesthetic medicine and a proud member of multiple international aesthetic medicine associations and academies across the United States and Europe. For many years, I have worked in New York, helping patients from all over the world achieve aesthetic results that align with their individuality, natural beauty, and personal goals. My passion extends far beyond professional practice. It is deeply rooted in the belief that aesthetic medicine has the power to positively impact people’s confidence, wellbeing, and quality of life. In today’s episode, we explore the rapid progress and future of aesthetic medicine, a field that is no longer focused solely on appearance, but on enhancing overall wellbeing, confidence, and inner harmony. I will share my perspective on how modern technology, scientific advancement, and artistic precision come together to create natural, elegant outcomes that empower individuals and transform lives.

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Clinics are standing at an inflection point. The old model -procedures, one-off visits, reactive treatments, is breaking. Not because demand is falling, but because expectations have fundamentally changed. Longevity and aesthetics are no longer separate conversations. They are merging into a new business category and many clinics are not structured to win in it. That’s why the Longevity & Aesthetics Clinics track at INNOCOS Silicon Valley matters. Here’s the reality clinics are facing right now: • Women’s health is the fastest-growing demand driver, yet most clinics are operationally unprepared • Hormones, metabolism, skin, sexual wellness, and energy are still treated as disconnected services • Teams are trained for treatments, not long-term care models • Technology is being added without a clear clinical or commercial strategy • Memberships exist, but loyalty and lifetime value don’t follow This isn’t a marketing problem, it’s a business model problem. At INNOCOS Silicon Valley, we’re addressing it head-on, what this track is really about: 🔹 Women’s Health 3.0 Women aged 35–60 are the most influential clients in aesthetics and longevity, but they expect coherence, credibility, and outcomes. This session breaks down how clinics can build scalable, evidence-based women’s health models that retain patients and compound value. Featuring Dr. Anastasia Chemeritskaya MD MHA , Noelle Diamond, Dr. Tess Mauricio, M.D., FAAD , facilitated by Dr. Stuart Diamond MD FACS, CLP 🔹 The Profitable Hybrid Clinic As beauty, wellness, and longevity converge, clinics must operate with far greater precision. We’ll unpack diagnostics, service design, team structure, data use, retail partnerships, and membership frameworks that actually scale. With Olivia Schmid, Keri Concannon, Tom MacPherson Le Maire 🔹 Regenerative Futures We are moving from correction to regeneration. Cell preservation, exosomes, and senotherapeutics are no longer theoretical—they’re reshaping what clinics can deliver. Featuring Drew Taylor, Melisse Shaban, facilitated by Dr. Saranya Wyles, M.D., Ph.D. Wyles This track is not about trends, it’s about who builds the clinics that will still be relevant in five and ten years. And here’s the key point: places are limited, and demand is strong. If you’re serious about future-proofing your clinic, or the businesses that serve clinics, now is the moment to book. 🎟️ Seats are filling fast. Secure yours now. https://lnkd.in/eiVZQiq2 Access latest agenda here: https://lnkd.in/eYpzkCj6

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