Brad Heureux

Michel Lacaille of Mediaclip writes about why Q5 and Early Q1 (December 26 through early March) represent a prime opportunity to convert holiday buyers into repeat customers, with lower competition, warmer audiences, and emotionally-driven use cases. https://ow.ly/Ytmi50YnzlH

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The U.S. Hispanic market represents one of the most powerful forces in domestic tourism–projected to contribute $40B in travel spend this year alone. In this Beet.TV spotlight, Fernando Romero from TelevisaUnivision unpacks how the U.S. Hispanic market is reshaping the domestic travel economy, and why culturally relevant storytelling matters more than ever. Watch this video and more here: https://lnkd.in/ey4UY3J5 #Televisa #TravelerMedia #CommerceMedia 

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Causal has partnered with Quorum, Inc. to unlock foot traffic attribution, helping destination marketers measure what really matters: real-world visits. In our first collaboration with a Florida DMO, we drove 2.3M attributed visits, with insights down to the DMA and ZIP-code level, powering smarter targeting and clearer ROI. Read more: https://lnkd.in/gYUngEfn

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Creative agency leaders, if you want to reach a wider audience, position yourself as an authority, and showcase expertise, consider being a podcast guest. Business podcasts are seeing massive growth in listeners (over 584M globally in 2025), which is why they are a great way to help grow your business. First, make sure that it’s the right audience for your messages and area of expertise. That's what Josh Cohen, CEO, Pearl Media did on the Digital Signage Today Podcast with Judy Mottl, for a Deep Dive Into the Value of Street-Level Out-of-Home. They cover the launch of Pearl Media’s Midtown Digital Network and discuss how: •  Street-level, full-motion, digital OOH cuts through the clutter •  Allows engagement •  Can be bought with a full single network buy •  Segments customer behavior based on products I invite you to listen (link in the comments) to the full episode and subscribe to the podcast. Have you recently been a podcast guest?

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Net Conversion Accelerates Growth Through Strategic Brand Partnerships   Net Conversion is redefining agency growth by evolving from a specialized analytics partner to a full-service media powerhouse. The agency has expanded its partnership with Evermore Orlando Resort into a comprehensive media engagement while forming a new strategic alliance with Questus to deliver holistic marketing solutions for Healthy Paws.   According to Ryan Fitzgerald, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝗻𝗱 𝗖𝗘𝗢 of Net Conversion, this approach proves that sustainable growth comes from connecting data to decisions and decisions to scalable results, rather than a one-size-fits-all strategy.   How will this agile, high-impact model reshape performance-driven marketing across hospitality and consumer brands?   Read the full news on Mar Tech News. https://lnkd.in/dyeqDCPG   #PerformanceMarketing #AgencyGrowth #BrandPartnerships #DataDrivenMarketing #MarketingInnovation #FullServiceMedia #Conversionomics #DigitalMarketing

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🎙️ Public media is at a crossroads: How do we build sustainable revenue without losing trust? I’ve written a deep-dive on how to monetize radio apps for public media—based on lessons I learned at WDNA 88.9FM. Strategies include: • Sponsorships & underwriting • Premium memberships & donations • Event ticketing & promotions • Digital ad formats like pre-roll and screen takeovers This is how stations can turn apps into real revenue engines. 👉 Link in the comments. #PublicMedia #MonetizationStrategies

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