Erin Doherty Wilson

Too often we see SaaS companies struggling with marketing because they're using tactics built for businesses with completely different buyer behavior. Your buyers aren't impulse purchasing. They're researching for months, looping in their team, and need actual education before they'll even consider a demo. We put together a guide on SaaS marketing including the metrics that matter (hint: not traffic), how to calculate your real CAC, and which channels are worth your budget. It's everything we've learned working with dozens of B2B SaaS companies that want marketing tied to revenue, not just leads. Check it out: https://lnkd.in/gN5sqwBe

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Vertical SaaS platforms targeting SMBs have a massive opportunity sitting right in front of them: embedded lending. In the latest Tearsheet Podcast episode, three industry leaders break down exactly how to capitalize on this opportunity. Yoseph West from Relay, Sol Lax from Revenued, and Caleb Avery from Tilled share strategies on how financial services integration can drive growth and improve retention. https://lnkd.in/dAbNNTFq

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Most EGC agencies don’t actually understand EGC. As some of you may know, PleyAI is primarily a vertical SaaS built for consistent LinkedIn posting. But we also offer employee-generated content (EGC) for tech companies that want a done-for-you content service. There aren’t many players in this space yet, but the few that exist all approach it the wrong way. Below, I’ll explain why we’re different: 1) We learn and deliver faster Most EGC and LinkedIn agencies start with 3 posts per week. If you want daily posting, it’s an upsell. That leads to slow testing, slower learning, and slower results. At PleyAI, we start differently. We publish high-quality content twice per day per executive from day one. This allows us to quickly test what content resonates and which posting times perform best, resulting in faster insights, momentum, and results, with no additional fees. 2) We own revenue outcomes, not vanity metrics Most agencies sell vanity metrics like impressions, follower growth, and thought leadership status. While those things matter (and we deliver them at PleyAI), they don’t pay the bills. At PleyAI, impressions are not the ultimate goal. Revenue is. Our EGC campaigns are designed to drive MQLs, SQLs, and qualified meetings booked, ultimately leading to predictable revenue. That’s why we don’t just post content and walk away. We actively engage your ICP through connection requests, strategic niche commenting, and inbound and outbound conversation nurturing, turning attention into pipeline and meetings. 𝗧𝗵𝗲 𝗖𝗼𝗿𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 (𝗧𝗟;𝗗𝗥) ❌ Other agencies optimize for vanity metrics. ✅ PleyAI optimizes for measurable revenue outcomes. That’s the difference between content that looks good and content that actually grows the business. You can learn more here → PleyAI.com/EGC #PleyAI #StartupFounder #DemandGeneration #SaaS #EGC

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Franchise owners are facing an overspend crisis they can’t afford to ignore. With thin margins and aggressive growth targets, even small errors in billing, renewals, or vendor contracts add up to millions left on the table. That’s why leading operators are turning to SpendBrain™, SIB’s AI finance solution. By detecting anomalies in real time and unifying spend across every location, SpendBrain gives franchise leaders the visibility they need to protect margins and scale without financial blind spots. 👉 Read the full blog here: https://lnkd.in/eisCVtac

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Checking your bank balance isn't a strategy—it's reactive. Stop hesitating on hires and panicking over churn. Get the financial roadmap to scale your agency with clarity: True growth requires a shift from hindsight to foresight. We’ve put together The Ultimate Guide to Financial Forecasting for Marketing Agencies to help you: ✅ Predict Revenue: Stop wondering what next quarter looks like. ✅ Plan Expenses: Know exactly when you can afford that next key hire. ✅ Protect Profit: Ensure growth actually hits your bottom line, not just your top line. Stop reacting to your bank balance. Start leading with a plan. 🚀 Learn to forecast your agency's future with our free financial guide. 👉 Download the free guide here: https://champ.ly/7dfOS-ZZ

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Email isn’t dead. In fact, it’s one of the highest-ROI channels for SMEs. But blasting generic newsletters won’t cut it. 💡 Strategic email workflows = warm leads, better conversions, and less manual work. Let automation handle: Abandoned carts Lead nurturing Upsell campaigns Let’s automate your email strategy the smart way. 👉 https://lnkd.in/e8CxMn3W #EmailMarketing #MarketingAutomation #CustomerJourney

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