Elyse Burack

Really appreciated being part of this conversation. Big industry shifts raise questions, but they also create space for new ideas and new ways of working. Chicago’s creative community has been through change before, and it always finds its footing.

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For years, we've watched retail media continue to fragment often operating on the promise of "closed-loop data" rather than verifiable, standardized results. In 2025, with IAB's new Commerce Media Standards going live, we're seeing the inevitable fallout: brand satisfaction with RMN transparency has plummeted from 66% to 44%. The market is demanding accountability. Brands are done asking for proprietary dashboards; they're demanding shared, IAB-aligned proof. The old JBP (Joint Business Plan) is evolving into something more like the JVP (Joint Value Partnership), where outcomes replace obligations and standardization is the currency. 👉 Read the full perspective : https://lnkd.in/giDQc9jY #RetailMedia #JBP #JVP #CommerceMedia #Transparency #MediaAMP

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The Four Factors Behind DigitasAI’s Impact At Digitas North America, we’re obsessed with proving DigitasAI's value—not just promising it. That’s why we measure the impact of DigitasAI across four factors that actually move the needle: Accuracy: Are we seeing the full picture—unbiased, holistic, and real? Efficiency: How much precious time does AI save our teams, freeing us for lateral leaps and bigger ideas? Impact: Is there measurable lift—for our clients’ business, and for ours? Sparkle: (Yes, you read that right.) Does AI unlock creative magic—unexpected thinking, inspiring ideas, that “wow” factor? And this has direct line to our core principles: Networked Experiences—integrating brand, platforms, and people in ways that earn attention. Earn Your Way In—using intelligence to create real value, not just noise. Integrated Intelligence—where every solution is powered by insight, not instinct alone. We want AI to deliver more than efficiency theatre, so we're measuring what matters. I'll be posting updates on how we're tracking as regularly as possible! #NetworkedExperiences #DigitasAI #EarnYourWayIn

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Love any excuse to chat with Jon Wallett, even (especially!) when it's being recorded. Listen to this episode of #AdTechHeroes, where we dug into how AI is accelerating change in media and why long-term strategy, loyalty, and context still matter. We also unpacked what real media convergence looks like and how smarter audience planning is shaping the future. 🎧 https://bit.ly/4nWriGf

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AdExchanger recently highlighted how Future is training its AI on high-quality, publisher first-party data. For brands, this isn't just a technical update, it’s a performance revolution via Helix. By tapping into billions of intent-driven signals across 200+ specialist brands, Helix delivers: - Precision: Moving beyond cookies to real-time consumer intent. - Scale: Custom personas engineered for high-growth sectors. - Impact: High-intent signals that drive measurable conversion growth. In a fragmented market, the advantage goes to the brands that can access the signal. Helix provides that direct line to the consumer. 🚀 #AdTech #FirstPartyData #Helix #FuturePLC #AIAdvertising https://lnkd.in/eCAaF4zZ

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