John Bradley

Most healthcare AI ethics failures don’t start with bad intent. They start with two words. “Trust us.” That’s where many AI conversations stop. And that’s exactly where patient trust starts to erode. Here’s the pattern I keep seeing: • Teams present AI as confident and complete • Patients are left alone to interpret what it means for them • Unanswered questions quietly turn into fear or resistance When people don’t get explanations, they fill the gaps themselves. Ethical AI in healthcare isn’t about slowing innovation. It’s about making responsibility visible. What actually builds trust: • Clear boundaries, not vague promises • Saying what the system does and what it doesn’t • Positioning AI as a support tool, not the decision maker Ethics isn’t a compliance checkbox. It’s a communication practice. If a patient can’t explain how AI influenced their care in plain language, the system isn’t ready. That’s why this matters. It shows the moment trust is lost. And the moment it’s rebuilt. How are you explaining AI to patients today?

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Want to transform healthcare marketing? Take a page from Databricks’ playbook. Instead of ignoring or fearing Reddit, reclaim and own your healthcare subreddit. Create a public, trusted space where patients, providers, and advocates share experiences, ask real questions, and offer feedback. Use light moderation and focused megathreads to guide conversations without shutting them down. Bring employees into the conversation to build credibility and answer questions in real-time. This authentic engagement fuels product insights, improves patient support, and strengthens your brand’s reputation. How could a healthcare subreddit become your direct line to patient trust and innovation?

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Agentic AI vs. The Hype Tax Healthcare is moving from chatbots to autonomous AI systems that manage real clinical workflows. But no one wants to test their life on something “trending.” When technology impacts patient outcomes, hype becomes dangerous. Clinicians won’t adopt what they don’t fully trust. Investors won’t fund what feels risky. Patients won’t accept experimentation disguised as innovation. That’s the Hype Tax. The more advanced your AI becomes, the less you can rely on buzzwords and the more you must prove the mechanism. At JOTO PR, our Anti-PR approach focuses on replacing hype with clarity. We don’t amplify noise. We build authority by explaining the causal truth behind how your technology reduces risk and removes administrative burden. In healthcare, you don’t win by sounding new. You win by sounding certain. Stop being a trending AI company. Start becoming the industry standard. Book a conversation:https://hubs.la/Q044fvRX0 Karla Jo Helms ★ JOTO PR Disruptors #HealthcareAI #AgenticAI #HealthTech #AntiPR #JOTOPR #DigitalTransformation

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How to Optimize Your Website for Patient Search Intent - Brian Bateman on Splinternet Marketing & SEO In today's digital age, optimizing your website for patient search intent is crucial for attracting and retaining patients. This article will guide you through the essential strategies to align your website with what potential patients are searching for online. Implementing these techniques will enhance your practice's visibility and improve patient engagement, ultimately leading to better patient acquisition and retention. Understanding Patient Search Intent Patient search intent refers to the reasons behind a patient’s online search. Patients typically search for information to understand symptoms, find healthcare providers, or learn about treatments. To effectively meet these needs, it’s vital to identify the types of queries your potential patients are making. This understanding allows you to create content that directly addresses their concerns, improving the likelihood that they will choose your services. Conducting Keyword Research Conducting thorough keyword research is the foundation of understanding patient search intent. Use tools like Google Keyword Planner or SEMrush to identify relevant keywords that your target audience frequently searches. Focus on long-tail keywords that match the specific needs of your patients. For example, instead of targeting "dentist," use "pediatric dentist in " to capture more specific searches. Creating Relevant and Helpful Content Once you identify the keywords, create content that directly addresses patient inquiries. This could include blog posts, FAQs, or educational videos explaining common conditions and treatments. Ensure your content is easy to understand, accurate, and trustworthy. Use visuals where possible to enhance comprehension and engagement. Optimizing On-Page SEO Effective on-page SEO involves optimizing individual pages to rank higher and earn more relevant traffic. Focus on meta titles, descriptions, header tags, and image alt texts to include your targeted keywords. Make sure your website is mobile-friendly and has fast load times, as these are critical factors for both search engine ranking and user experience. Leveraging Local SEO For healthcare practices, local SEO is paramount. Ensure your Google My Business listing is accurate and optimized with up-to-date contact information, hours, and patient reviews. Utilize local keywords and include location-based content on your website to enhance visibility in local searches. Engaging with local online communities can further boost your local presence. Monitoring and Adjusting Your Strategy Regularly monitor your website’s performance using tools like Google Analytics. Track metrics such as page views, bounce rates, and conversion rates to understand what’s working and what needs improvement. Adapt your strategies based on data insights and keep up with SEO trends to maintain your website’s competitive edge

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Exclusive: We surveyed prominent #digitalhealth vendors about their biggest challenges selling products to health systems and insurers. For the second year (mind you, we've only done this survey twice) in a row, slow sales cycles was the top challenge. “Because AI is so nascent and the book is still being written, it’s hard for me to internally sell that in a traditional [vendor contracting] model, if we don’t exactly know what we’re going to get.” - Aaron Miri, DHA, FCHIME, CHCIO I hopped on the phone with a few of my go-to guys, Miri, Matthew Kull and Alexander Lennox-Miller, who all agreed: #AI hype or not, health systems are not going to rush through this process. Fair or not, trusted vendors (i.e. Epic) will always have a leg up on new entrants because execs feel comfortable with them. https://lnkd.in/eD6EPktj via Modern Healthcare, Kevin Davis and Tim Broderick on the charts/data

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Healthtech CMOs: want to take advantage of the Rural Health Transformation program? Guide your ICPs on how to apply for funding. There are plenty of providers currently actively trying to figure out how to tap into all of that cash. And it's not always the easiest or most obvious process. - Does a particular technology fit the RHT criteria? - How should I apply? - How do I evaluate the specific vendor or offering? - Does our organization qualify as a rural provider under the program rules? - Which funding stream is the right one for our use case? - What outcomes do we need to demonstrate in the application? - What documentation will we need to submit? - What internal resources are required to manage the grant? - Can this funding cover implementation and training, or only the software itself? - What reporting obligations come after we receive the funds? All of these, and many more, are questions CFOs | CIOs | CMIOs are asking right now. None of these execs wants their org be the one that gets it wrong. So if you're a healthtech vendor, provide them with that guidance and lower the friction for them to get funding. If you want to drive real adoption, offer a roadmap to funding as part of your marketing strategy. It will enable them to come back to you later for investments in your offering. I'm Abdul, the healthcare and life sciences marketer, and co-founder of Sirona Marketing. We focus on GTM and marketing support for healthcare and life sciences companies. If you need help with your marketing, including on how to tap into RHT funding, let us know. If we can't help you, we know people who can.

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Health plan leaders in UX and product: How'd your member experience 2026 budgeting process go? Did you get the budget you asked for? I'd venture a guess that most of us in healthcare have experienced ruthless budget prioritization and maybe even last-minute cuts. But better UX for health plan members is directly tied to renewal, satisfaction, and member trust. So how to get to maximum impact with fewer dollars? I made this UX scorecard tool to help stakeholders: 1. quickly assess a health plan portal's needs 2. guide discussion, prioritization, and alignment cross-functionality 3. ground decisions in data-driven UX insights from CareHive Health, TechTarget News and J.D. Power research studies. See full citations in the tool. The tool covers: - the 13 most influential portal features, from personalized dashboards to cost transparency and omni-channel communication - step-by-step instructions on how to use the tool to quickly assess your health plan portal, prioritize, and gain alignment Comment or DM me “UX tool” and I'll send it to you directly. And of course - if you want help improving your score, CareHive delivers standout results on features B, G, J, K and more. Special thanks to journalist Sara Heath for her super helpful articles on this topic! #MemberExperience #HealthPlanUX #DigitalHealth #CareHive #JDPower #ConsumerDrivenCare #SteerageThatWorks

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