Lisbeth Garassino Ⓥ

Rebrands are notoriously tricky for a multitude of reasons. The process of a rebrand is delicate and requires strategic planning.  Discover the reasons for a rebrand, the roadmap and strategies, and tips on how to successfully execute one in Acevox’s blog post, linked below.  https://lnkd.in/gxXqJJxY #rebrandingsteps #brandingservices

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Positioning is the foundation of effective book marketing. From categories and cover design to format and pricing, every detail helps you reach the right reader. 📖 Read more about why strong positioning drives discoverability, sales, and authority in our latest blog post: https://zurl.co/y1Kpg

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Building Authority Through Strategic Content Development Creating Content That Establishes Expertise Here’s where most companies get it wrong: they focus on publishing frequency instead of content quality. Five mediocre blog posts won’t beat one genuinely useful guide that people actually reference and share. Identify topics where you can demonstrate real expertise. What questions does your sales team hear repeatedly? What misconceptions exist in your industry? Those are your content goldmines. Balance educational value with business relevance. Your content should help readers even if they never become customers, but it should also naturally showcase why your solution matters. When you share original research or unique insights, you give people a reason to pay attention that goes beyond basic information they can find anywhere. ~ Divashree via Agility PR Solutions

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New research from TopRank Marketing validates what sophisticated agencies already know...but most won't admit. According to their survey of 797 B2B leaders released last week: - 97% consider thought leadership critical to success - 93% using original research-based content report it effectively drives engagement - Original research is rated MORE trustworthy than AI-generated content - 41% cite difficulty proving ROI as their top content challenge Here's the uncomfortable implication: While 78% of agencies now "use AI," most can't demonstrate why their AI execution is superior to clients using ChatGPT directly. Generic AI tools produce generic outputs. Everyone has access to the same models. The competitive differentiation isn't the technology—it's what you do with it. **Original research-based intelligence builds trust that generic AI content never will.** At Cadence B2B, our Rhymesourcing™ methodology isn't about generating more content faster. It's about pattern recognition from real campaign data. Finding campaigns that strategically rhyme across dimensions, then using multi-LLM orchestration to execute on those insights. AI generates infinite variations. 25+ years of expertise knows which variations actually work. That's original research. That's strategic intelligence. That's the difference between "we use AI" and "here's why our AI execution creates measurable advantages." The market is starting to see through the AI hype. 2026 will separate agencies with sophisticated AI execution from those just checking the AI checkbox. So...which side are you on? Source: https://lnkd.in/gRAr6VZg #B2BMarketing #AIMarketing #ThoughtLeadership #MarketingIntelligence #OriginalResearch

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Mindy Weinstein, PhD and Heather Schallert - thank you both for sharing on Business RadioX® with hosts Renita Manley and Lee Kantor. This episode is brought to you by the Women's Business Enterprise Council West (WBEC-West). In this episode of Women in Motion, Lee Kantor and Renita Manley, joined by SEO experts Mindy Weinstein and Heather Schallert, explore how artificial intelligence is transforming search engine optimization. The discussion offers actionable strategies for businesses to adapt their digital marketing, optimize content for AI-driven platforms, and boost LinkedIn engagement. They give practical tips on structuring content, leveraging schema markup, and repurposing material to stay visible and competitive in an evolving digital landscape. Dr. Pamela Williamson,PhD Tera Jenkins WBEC- West WBENC #SupportandCelebrate #WomenOwnedBusinesses #SEOExperts

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Last week’s AMEC Measurement Month webinar, hosted by P+ Measurement Services, brought forward a message our industry can no longer ignore: communication is only valuable when we can prove its outcomes. 📊 👉 The conversation underscored a simple truth: effective measurement begins at the planning stage, not the reporting stage. It’s not about how much activity we produce, but about the behaviours we shift, the perceptions we shape, and the value we create for the organisation. 🎙️ Thanks to the speakers who shaped this discussion: Iskren Lilov (Muck Rack / AMEC), Amber Daugherty, MCM (Big Valley Marketing), Chris Wangalwa, MPRSK (Africa Strategic Communication Hub (ASCH)), Adaoha Vivian (Ogonnaya) Njemanze (NOVVA Media & Communications), Adedoyin Jaiyesimi (The Comms Avenue), and David Akinfenwa (Selar). We’ve captured the key takeaways in this carousel. Swipe through for the insights 👇 AMEC Measurement and Evaluation #AMECMM #MeasurementMatters #PRMeasurement #CommsStrategy #MediaIntelligence

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