Jenny Howell

Dealerships overcharging for cars is a rising concern. When is it acceptable, and how should dealers navigate those conversations? Demand and rarity often justify higher prices. But transparency is critical. Customers deserve clear explanations—not hidden fees or pressure tactics. Building trust means explaining market dynamics, inventory constraints, and the value offered. Honesty builds loyalty. Opacity destroys it. #CustomerService #SalesStrategy #AutoIndustry #Transparency

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The growing tension between Volkswagen and its U.S dealers over VW Group’s controversial plan to sell Scout Motors vehicles directly to consumers reached a new boiling point this week during a meeting on the eve of the NADA Show, with some dealers leaving frustrated and stonewalled. Dealers also remain concerned after VW‘s U.S. sales skidded three straight quarters amid headwinds that include a disappointing ID Buzz launch, the high cost of U.S. tariffs and the lack of a hybrid. The Dealer Principal Summit on Feb. 2 was held for retailers or executive managers only, according to dealers who attended. Read more here: https://lnkd.in/gF5aZHhY #Volkswagen #VW #ScoutMotors #automotive #autoindustry #VWdealers

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💠 Women in Automotive Remarketing, these "Hearing Voices" features are just for you! Two valuable "Women in Leadership" episodes in our library cover: ✔️ Getting started in the automotive industry ✔️ Getting involved in the industry & on committees ✔️ Overcoming challenges or self-doubt ✔️ Career experiences & goals for the future 💠 Listen and learn from industry experts Allison Kline, Keely Smith, Penny Wanna, Sheila Tedesco, and Michele Pierog: loom.ly/laUtJXo #HearingVoicesPodcast #RemarketingAlliance #AutomotiveRemarketing #GROW #WomenInRemarketing

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This #CoxAutomotive article shows that new vehicle prices are rising as 2026 models hit dealer lots. According to the article, which cites #KelleyBlueBook data, only 5 out of 31 brands recorded lower prices as compared to a year ago. Full article here: https://lnkd.in/eFkV9HhK Chart and data from Kelley Blue Book

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What Happens After the Lead? Most dealerships are losing leads after the first click. Eunifi bridges the gap: Pre-qual tools Secure ID + credit Compliance handled Ready for delivery Don’t just get leads—convert them.

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