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You don't have a traffic problem. You have a path problem.
I find where your…
Articles by Dan
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Quick note if you just subscribed to The PrudLink
Quick note if you just subscribed to The PrudLink
The PrudLink is no longer active on LinkedIn. New issues are now published through Segment Sage.
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Solve To Learn
Solve To Learn
Happy 31st installment of The PrudLink. When I thought of starting the newsletter in January 2022, I wanted it to be…
5 Comments -
Checkpoint: Point at issue
Checkpoint: Point at issue
"Run into Problems" was a Checkpoint themed article topic. I received a lot of continuous feedback and questions about…
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Vision Board: Choose Happiness
Vision Board: Choose Happiness
New beginnings, resolutions, goals & more. This time of year is full of ways to achieve, growth metrics and tips for…
2 Comments -
Mindset: Changing Tack
Mindset: Changing Tack
The ability to rethink a problem and/or situation is more important than ever. The practice of changing tack is not…
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Checkpoint: Hearing What Isn't Said
Checkpoint: Hearing What Isn't Said
Project issues tend to resolve around communication, organization and functionality issues. Communication can break…
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Vision Board- Give Thanks
Vision Board- Give Thanks
It's that time of the year to take some time and reflect on loved ones and overall gratitude for what one's been given…
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Business Model: B2B vs B2C
Business Model: B2B vs B2C
One topic at last month's Association of National Advertisers #ANAMasters conference was B2B in relation to B2C…
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Mindset: Business TED Talks
Mindset: Business TED Talks
I received a few more questions the past few weeks about mentality. A lot of them still seemed to be generated after…
2 Comments -
Vision Board: How You See It
Vision Board: How You See It
Perception often depends on how you see it. I recently saw a series of graphics that are brief and to the point by…
Experience
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Education
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Licenses & Certifications
Volunteer Experience
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Executive Champion
March of Dimes
- 20 years
Children
Executive Champion:
Coast to Coast Executive Champion who acts as the local volunteer leader and connection between the March of Dimes mission and community. (2021-2023)
Volunteer:
March for Babies fund raising and mentoring. Money raised to help fund important research and programs to help babies begin healthy lives. (2009-2021)
Team Captain:
WalkAmerica (now March for Babies). Money raised to help fund important research and programs to help babies begin healthy…Executive Champion:
Coast to Coast Executive Champion who acts as the local volunteer leader and connection between the March of Dimes mission and community. (2021-2023)
Volunteer:
March for Babies fund raising and mentoring. Money raised to help fund important research and programs to help babies begin healthy lives. (2009-2021)
Team Captain:
WalkAmerica (now March for Babies). Money raised to help fund important research and programs to help babies begin healthy lives. (2003-2008) -
Board Advisor
Social Shopper Inc.
- 2 years
Science and Technology
Help enable physical local retailers to upload their inventory to the App to be able sale it Lives events and increase sales and revenues.
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Zoning Adjustment Board Member
City of Maitland
- 1 year
Politics
This Board is a quasi-judicial Board established for the purpose of reviewing requests for certain specifically defined variances from the regulations of each Zoning District as they relate to area, size of structures, yards and open spaces, heights, etc.
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Troop 205 Member-at-Large/Troop 205 Advancement Chair/Pack 31 Den Leader
Boy Scouts of America
- 10 years
Children
Member-at-Large:
Participated on the Troop 205 Leadership Committee. (2017-2019)
Advancement Chair:
Appointed by the committee chairman to ensure that the unit has boards of review, courts of honor and that the unit has goals of helping each Scout advance a rank each year and for new Scouts to reach First Class rank during their first year. Responsible for record keeping and submitting advancement reports. (2015-2017)
Den Leader:
Gave leadership in carrying out the pack…Member-at-Large:
Participated on the Troop 205 Leadership Committee. (2017-2019)
Advancement Chair:
Appointed by the committee chairman to ensure that the unit has boards of review, courts of honor and that the unit has goals of helping each Scout advance a rank each year and for new Scouts to reach First Class rank during their first year. Responsible for record keeping and submitting advancement reports. (2015-2017)
Den Leader:
Gave leadership in carrying out the pack program in the den. Provide communication to den families, organize events and track advancements. (2009-2014) -
Volunteer
United Way of Central Florida
- 10 years 6 months
Social Services
Participate and support community activities through company drives, initiatives and service projects.
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Board Member
FORTIS
- 6 years
Education
The Board assists FORTIS College with online post-secondary programs within the network of colleges and institutes that engages students across 30 schools in 14 states.
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Judge
Odyssey of the Mind- Magic Center Region
- 1 year
Education
Odyssey of the Mind is an international educational program that provides creative problem-solving opportunities for students from kindergarten through college.
Team members apply their creativity to solve problems that range from building mechanical devices to presenting their own interpretation of literary classics. They then bring their solutions to competition on the local, state, and world level. Thousands of teams from throughout the U.S. and about 25 other countries participate in…Odyssey of the Mind is an international educational program that provides creative problem-solving opportunities for students from kindergarten through college.
Team members apply their creativity to solve problems that range from building mechanical devices to presenting their own interpretation of literary classics. They then bring their solutions to competition on the local, state, and world level. Thousands of teams from throughout the U.S. and about 25 other countries participate in the program.
Courses
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3R Selling Pro
Center for Sales Strategy
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Brand & Connect
Center for Sales Strategy
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Integrity Selling
Ron Willingham
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The Marketing Strategy Model
Center for Sales Strategy
Honors & Awards
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Advanced Google Analytics
Google
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Google Analytics for Beginners
Google
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Google AdWords Sales Representative
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Organizations
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IAB
Digital Video Committee Member
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IAB
Mobile Advertising Committee Member
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Borrell Associates
Ad Expert Panelist
- PresentProvide insight and participate within the panel regarding advertising topics and trends.
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Georgia Tech Alumni Association - Mentor Jackets
Mentor
-Mentor Jackets is an alumni-to-student mentoring program supported by the Georgia Tech Alumni Association and the Student Alumni Association.
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Susan Kretschmar-McCullin
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Jeff Donnelley
As a marketing leader in iGaming, I have experienced the frustration of stagnant programmatic performance. You purchase a "High-Value Bettor" segment from a data provider, yet your CPAs remain high. Why is this happening? The answer lies in the fact that segment has been sold to every other sportsbook in the country. Targeting isn’t broken; it’s exhausted. At Cool Prevails, we believe the next era of growth is not about buying pre-built lists, but about owning the data layer. We are assisting Casino brands in building a proprietary moat by combining: - Real-time Intent: Identifying players as they engage with content across 750k+ publishers - Wealth & Behavioral Data: $300M+ 400 consumer attributes, including income, credit card ownership, and lifestyle - Website Deanonymization: Identifying the individuals behind your anonymous site traffic The result? Our partners have seen an average 25% drop in CPA by moving away from commodity programmatic segments and utilizing their own "God-tier" datasets. It's time to stop renting stale data and start owning the player profile. Read the full breakdown on the "Proprietary Player Moat" here: https://lnkd.in/g2z6cBc9 #iGaming #CasinoMarketing #ProgrammaticAdvertising #DataOwnership #PearlDiver
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Gil Cortez Bivens
Gil Bivens introduces the connection economy, an approach that shifts focus from traditional marketing's broadcast model. Instead, the connection economy positions storytelling as the core sales engine. In a world saturated with information, authentic narratives forge deeper customer bonds and brand loyalty. It’s not just about selling; it’s about connecting. #ConnectionEconomy #Storytelling #Marketing #BrandLoyalty
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David Graham
Top 5 ROI Metrics for Measuring Digital Signage Success By focusing on these key indicators, you can ensure your digital signage strategy not only captivates your audience but also drives tangible business results. 1. Engagement Rates Engagement rates track how effectively your digital signage captures and holds the attention of your visitors or customers. High engagement rates typically indicate that your content is resonating well with viewers, leading to higher recall, improved customer experience, and ultimately, increased sales. Here’s are a few of the key metrics that businesses utilize to track their engagement rates. Metrics to Track: Interactions: The number of times viewers physically interact with your digital signage, such as through touchscreens, kiosks, or other interactive elements. Dwell Time: The amount of time viewers spend looking at or interacting with your digital signage. Content Shares: The frequency with which viewers share the content displayed on digital signage through social media or other channels 2. Sales Lift To put it simply, sales lift refers to the direct increase in sales directly attributed to your digital signage. Sales lift is perhaps one of the most important metrics used to track your ROI, but it should often be accompanied by other metrics in order to get a full picture 3. Customer Foot Traffic Customer foot traffic measures how many people visit the location where your digital signage is deployed. Has it increased, and if so by how much? While this may seem like a difficult metric to measure, it can be extremely helpful if tracked correctly. 4. Ad Recall and Brand Awareness Ad recall and brand awareness assess how well viewers remember and recognize the content displayed on digital signage. These metrics help determine how well your signage content resonates with viewers and the extent to which it influences their perception and behavior 5. Operational Efficiency This metric evaluates how effectively digital signage streamlines workflows, enhances productivity, and minimizes resource expenditure and other overhead costs. To put it simply, it allows you to track your ROI by understanding how much time, money, and resources your digital signage saves you. In Conclusion In conclusion, measuring the success of your digital signage initiatives is essential to maximizing their effectiveness and demonstrating their value to stakeholders. By focusing on key ROI metrics such as engagement rates, sales lift, customer foot traffic, ad recall and brand awareness, and operational efficiency, you can gain comprehensive insights into how well your digital signage is performing.
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Modern Marketing Partners
Vertical marketing is more than a tactic. It is a disciplined approach for identifying, evaluating, and engaging with narrowly defined market segments—each with its own decision-making structure, priorities, and expectations. Download this whitepaper to learn more: https://ow.ly/E0Qq50WlTSo #VerticalMarketing #MarketSegmentation #B2BMarketing #MarketingStrategy #NicheMarketing #MarketingInsights #MarketingTrends
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