Alyssa Lahham

Property Management Companies (PMCs) are not only responsible for compliance with federal laws, but state and local laws that each have their own standard of compliance. Take complexity and multiply it 50-fold for national organizations with properties throughout the U.S.A. Mid-market and local PMCs do not have it any easier. Just because they may be under a fewer number of laws and regulations, depending on the size of their organization and the resources at their disposal, the amount of complexity could be equally weighted with that of larger organizations. Case-in-point, a number of recent regulations that impact property management companies in California. Whether a larger organization with properties in The Golden State, or a local operator, quickly taking the law and applying to operations requires urgency and understanding. This is what makes InCheck® by SiteCompli® special. It scales. And it helps normalize complexities so site teams, no matter the size, are equipped for success to execute consistently, owner/operators ensure compliance, and residents get the experience they deserve. To learn more 👇

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Great insights from BlackLine #CMO Emily Campbell on how marketers can better connect with the #CFO. Her latest piece in MarTech shares lessons from her first year at BlackLine and how marketing can speak the CFO’s language. Read the full article here: https://lnkd.in/g9H2gDhm

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We talk a lot about what Chief Marketing Officers (CMOs) do, but not enough about what they are. My old friend, Jonathan Becher and I unpack the real role of a modern CMO: not just executing plans, but amplifying impact. Turning market signals into strategy and aligning the business around the customer’s outside-in view. What do you think is the most overlooked value a CMO brings to your business today? #CMO #MarketingLeadership #ExecutiveStrategy #NetApp

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Looking forward to joining this conversation at the Visit California Outlook Forum. As we know, AI is rapidly reshaping how destinations connect with travelers, and I’m excited to share how Visit Anaheim is exploring new ways to turn inspiration into real-world experiences. Excited at the opportunity to be part of the discussion with Dan Christian and Rob O'Keefe.

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Quality article by Jon Barrett on how the strategies perfected by us content marketers and PR pros also help Generative Search Optimization

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In the AI era, CMOs and CEOs are redefining leadership dynamics. Insights from live discussions at Davos highlight the pivotal roles of agentic AI and brand stewardship. Discover how these shifts are impacting the C-suite landscape and reshaping marketing strategies for the future. #SmallBusinessLeadership #MarketingStrategies #AIinBusiness #CeoInsights https://lnkd.in/gVGPGJVU

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