Add a product or service in Sales Navigator

Last updated: 7 months ago

You can add products and services in Sales Navigator to help make Account IQ insights and Message Assist InMail message drafts more personalized to the products and services you offer. Product and service personalization allows you to more effectively research companies, find the right people to contact, and engage in meaningful conversations.

Who can use this feature?

Product and service personalization is available with Sales Navigator Advanced and Advanced Plus. We’re gradually making this feature available to Core users, and you might not have access to it at this time. If your admin has restricted user-added products and services, you won’t be able to add new products and services.

To add a product or service:

  1. Sign in to Sales Navigator.

  2. Click your profile picture in the upper-right corner and select Settings.

  3. In the Tell us about your product or service section, click Add. If your admin has restricted user-added products and services, you won’t be able to add your own products and services.

  4. Click +Add new.

  5. Enter the name of your product or service and the URL of a website that provides background information on the product or service.

  6. Click Analyze page.

  7. Review and edit the AI-generated product information. The more information you can provide on the product or service, the better the personalization will be. Include who the product or service is for, what problems it solves, and a detailed value proposition.

  8. Add a Category, then click the Save button.

Important to know

During Sales Assistant setup, your products or services may be displayed to other users on your account. We’re gradually making Sales Assistant available and you might not currently have access to it.

Here's a tip

To help standardize product and service personalization, admins can add products and services that are shared across all users on their account.

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