Who can use this feature?
Product Category Buyer Intent is available only to Sales Navigator Advanced and Advanced Plus users.
Product Category Buyer Intent allows you to find leads or buyers who are searching for a product that is similar to your own and allows you to identify which specific product a buyer is interested in. Sales Navigator allows you to create new product categories and you can create these categories from the Account Hub page.
To create a product category in Sales Navigator:
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Sign in to Sales Navigator.
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Click the View in account hub option displayed in the Highlights for you section in the homepage.
Or, you can click the Accounts tab on the Sales Navigator top navigation bar.
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On the Account Hub page, click the edit icon displayed next to the Category Intent column header.
This brings up the Product categories panel.
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Enter the name of the product category that you would like to create and select the category from the dropdown list.
Here's a tip
You can add up to 10 categories at a time. -
Click Save.
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