Product Category Intent is the next stage of Buyer Intent data in Sales Navigator. Unlike Buyer Intent data, which is tied to the company, Product Category Intent is tied to categories, giving sellers a lead on opportunities that are potentially actively seeking their solution.
Review these frequently asked questions to learn more about Product Category Intent in Sales Navigator.
Product Category Intent is a form of Buyer Intent. Buyer Intent is only tied to the company level whereas Product Category Intent is only tied to the product category level and is company agnostic.
Product Category Intent gives you an idea of potential interest a specific product or category in general, regardless of whether or not it's related to your company, while Buyer Intent gives you an idea of potential interest specifically tied to your company.
Product Category Intent search filter, and Product Category Intent data on the Account Hub is available only to Sales Navigator Advanced and Advanced Plus users.
Product Category Intent is calculated using an AI model to create product categories by combining keywords from publicly facing product descriptions. Intent is then connected to these categories using data from member profiles.
The AI-model is tied to activity on LinkedIn.com and some of the most active companies on LinkedIn.com tend to be software companies, so there are naturally more signals for the model to work with. This will be improved in coming releases.