The LinkedIn Recruiter Hiring Funnel report provides metrics for your company against industry benchmarks so you can see how your company is performing versus other companies within your industry sector. These benchmarks can help you to set hiring goals and understand where you are performing well and where you can improve.
Industry benchmarks in the Funnel report
Industry benchmarks are collected in three different time frames and are calculated as a percentage for your performance versus other companies in your sector.
- Past 6 months
- Past 1 year
- Past 2 years
The start of the date range determines the time frame. For example, if a start date of 2 months back falls within the "past 6 months" time frame, the industry benchmark will be the same if the start date is 4 months ago because it’s still within the “past 6 months” time frame.
Industry filters in the Funnel report
The Funnel report shows how people move through your recruiting pipeline - from being aware of your company to getting hired - allowing you to understand and optimize recruiting. The report displays two charts: the Hiring funnel chart, which shows how people move through your hiring funnel, and the Metric trend chart, which can help determine how actions and investments impacted candidate volumes over time.
Industry benchmarks only support the filters listed in the table below; other filters will be ignored:
| Accepted filters | Ignored filters |
|---|---|
| one benchmark industry one benchmark industry + a single Geo Country one benchmark industry + a single Function one benchmark industry + a single Seniority one benchmark industry + a single Geo Region (in addition to Geo Country) one benchmark industry + several Functions (in the group-by module) one benchmark industry + several Seniority levels (in the group-by module) | one benchmark industry + a single Function + a single Seniority |
Run the Funnel report
To run the Funnel report, review and revise your filters on the left side of the page. When you change the global filters, the report will update accordingly. For example, selecting Function and Seniority narrows down performance within these candidate pools.
When you run your report, keep the following in mind:
- You can change the Hiring funnel chart and Metric trend chart view to see different data. To do this, next to View by:, select Number of candidates or Conversion rate from the dropdown to change the view of the chart.
- The Number of candidates view shows how many candidates passed through each stage of the hiring funnel.
- The Conversion rate view shows the performance throughout the stages in the candidate journey and compares to industry benchmarks.
- The default industry benchmark selector is the same industry categorization as listed on your company's LinkedIn Career Page. It displays the industry benchmark selector for your company's industry sector, as it appears in the Level 1 industry hierarchy. The company size benchmark defaults to all sizes. You can select a different industry or company size using the Benchmark filter on the left rail.
- Industry benchmarks are given only for conversion rates and are visible in the Conversion rate view.
- In the Hiring funnel chart, the bar indicates your company’s rate. Hover over the purple dot on any bar to see the industry benchmark for that metric.
- Industry benchmarks in the Metric trend chart ignores all Function, Seniority, and Location filters.
- When your trend is above the industry trend, that shows your conversion rate is higher compared to the industry trend.
- When your trend is below the industry trend, that shows your conversion rate is lower compared to the industry trend.