The Funnel report shows how people move through your recruiting pipeline - from being aware of your company to getting hired - allowing you to understand and optimize recruiting. The report displays two charts: the Hiring funnel chart, which shows how people move through your hiring funnel, and the Metric trend chart, which can help determine how actions and investments impacted candidate volumes over time.

Benchmarks in the Funnel report

Benchmarks only support the filters listed in the table below. You can layer the company size, industry, and the filters listed in the "Accepted filters" column; other filters will be ignored.

Run the Funnel report

To run the Funnel report, review and revise your filters on the left side of the page. When you change the global filters, the report will update accordingly. For example, selecting Function and Seniority narrows down performance within these candidate pools.

When you run your report, keep the following in mind:

• You can change the Hiring funnel chart and Metric trend chart view to see different data. To do this, next to View by:, select Number of candidates or Conversion rate from the dropdown to change the view of the chart.
  • The Number of candidates view shows how many candidates passed through each stage of the hiring funnel.
  • The Conversion rate view shows the performance throughout the stages in the candidate journey and compares to industry benchmarks.
• The default industry benchmark selector is the same industry categorization as listed on your company's LinkedIn Career Page. It displays the industry benchmark selector for your company's industry sector, as it appears in the Level 1 industry hierarchy. You can select a different industry or company size using the Benchmark filter on the left rail.
• Industry benchmarks are given only for conversion rates and are visible in the Conversion rate view.
  • In the Hiring funnel chart, the bar indicates your company’s rate. Hover over the purple dot on any bar to see the industry benchmark for that metric.
  • Industry benchmarks in the Metric trend chart ignores all Function, Seniority, and Location filters.
  • When your trend is above the industry trend, that shows your conversion rate is higher compared to the industry trend.
  • When your trend is below the industry trend, that shows your conversion rate is lower compared to the industry trend.

The ATS-enabled Source report leverages LinkedIn standardization and the LinkedIn touch attribution to improve data quality.

Benchmarks in the Source report

Benchmarks only support the filters listed in the table below. You can layer the company size, industry, and the filters listed in the "Accepted filters" column; other filters will be ignored.

Run the Source report

To run the Source report, review and revise your filters on the left side of the page. When you change the global filters, the report will update accordingly. For example, selecting Function and Seniority narrows down performance within these candidate pools.

When you run your report, keep the following in mind:

• The default industry benchmark selector is the same industry categorization as listed on your company's LinkedIn Career Page. It displays the industry benchmark selector for your company's industry sector. You can select a different industry or company size using the Benchmark filter on the left rail.
• The insights cards show an overview of your sources and their performance. Hover over the  tooltip icon on an insights card to see what filters your industry benchmark is calculated on.
• The Source Categories section shows where your candidates are coming from. You can click on any source category to drill down into the individual sources. Hover over the source category chart above Conversion rate, Avg. time to hire, or Source quality to see the industry benchmark.
• The Source Details section provides more information on the sources under each source category.
• The Source Trends section allows you to select a source metric and understand how that metric performs over time.