Be brief and to the point. We’ve found that simpler and more direct ImMail messages produce greater responses.

• A direct, informative subject line helps capture the attention of the recipient.
• In the body of the InMail, share your goal and any common associations.
  

Personalize the InMail.

• Customize the message, such as mention the profile content that prompted you to write.
• Leverage the candidate’s slide-in profile to easily reference relevant experience.
• Share any mutual experiences, interests, or connections.
• Explain what you’re hoping to achieve from the conversation.
  

Design your InMail as a conversation starter. Give them a reason to reply by asking for advice, opinions, or referrals.

• Focus on finding out their availability and interest in a job or networking opportunity.
• In the body of the InMail, avoid lengthy job descriptions. 
• Use LinkedIn Scheduler to provide your calendar availability so the candidate can easily schedule the interview.

Adopt a conversational, enthusiastic tone.

• Choose words that reflect your personal voice.
• Express interest in helping them in their goals rather than your need to fill the position.

Do not cut and paste the job description or URL to the job post.

• LinkedIn is a networking site, not a job board and passive candidates won't respond well to look at the job and tell me if you're interested messages.
• Start a dialog about their career path and goals.