LinkedIn uses Recommended Match technology, considering job description, location, required skills, and job title, with a special focus on those marked as #OpenToWork, to find the best matches for your job posting.

This feature is included at no extra cost with promoted job postings.

With a free job posting, you can invite up to 25 pre‑qualified job seekers. Promoting your job increases this limit to up to 350 recommended candidates.

The status of invited candidates will be marked as "Invited" in the Invite to Apply tab. You'll receive a notification when a candidate applies, and you can easily see which invited candidates have applied in the candidate management experience.

Currently, customization of the invite notification is not available. The message sent is standard, designed to encourage candidates to apply by highlighting your interest in their qualifications.

We advise refining your job post's details, like the description and required skills, to better attract suitable candidates. To see new matches you must repost the job.

No, you will not lose access to matched job seekers you have already invited to apply. However, you will not be able to invite new candidates via the Invite to Apply feature unless you promote your job.