Will Housh

🎙 HVAC ADHD Vodcast – Episode 15 (Live NOW!) 👤 Guest: John Ellis 🏷 Topic: Why HVAC Must Include Indoor Air Quality HVAC systems don’t exist in a vacuum. According to John Ellis, Indoor Air Quality, HVAC performance, and building science are inseparable. If contractors focus only on equipment efficiency, they risk missing the real goal: delivering healthy, comfortable indoor environments. In this episode we discuss: 🌬 Why IAQ is foundational to HVAC performance 🏠 The connection between comfort, health, and system design 📊 Why building science must guide HVAC decisions 🎥 Watch now on YouTube: https://zurl.co/8V8tc 🎧 Listen on Apple: https://zurl.co/QoKpC 🎧 Or on Spotify: https://zurl.co/2NblW #HVACADHDVodcast #HVACADHD #IndoorAirQuality #IAQ #BuildingScience #HVACProfessionals #JeremyBegley #HVAC2HomePerformance

10

2 Comments

Building a Known and Trusted Brand Through Effective Content Marketing in a Zero-Click World - Episode 67 of the Industrial Growth Institute Podcast with Marcus Sheridan, Author of "Endless Customers" Summary Ed Marsh and Marcus Sheridan explore the evolution of content marketing, the impact of AI on business, and the importance of transparency and trust in the industrial manufacturing space. In this marketing podcast conversation, they discuss the 'Pride Cycle' and how businesses can navigate challenges by embracing change and innovation. Marcus shares insights from his books "They Ask You Answer" and "Endless Customers", including: - the need for companies to adopt a media mindset - the importance of video for marketing and sales - how AI is changing buyer behaviors - why "Our industry is different" is so dangerous - the compelling need to differentiate through your marketing and sales The conversation highlights the significance of building a known and trusted brand in a rapidly changing market, navigating a Zero-Click world where buyers use LLMs for research, and the universal appeal of Marcus' simple approach, regardless of industry. Takeaways - Content marketing has evolved significantly over the years. - The industrial manufacturing space often feels unique, but principles of marketing apply universally. - Four pillars of building a Known and Trusted Brand include: Say what others won't, Who what others won't, Sell in a way others don't, Be more human - AI is reshaping the business landscape for marketing and sales - The importance of executive sponsorship - The Pride Cycle illustrates the need for continuous effort in marketing and sales. - Transparency in pricing builds trust and differentiates businesses. - Video marketing is crucial for modern engagement and brand building. - Big 5 video types include Cost & Price, Problems, Versus & Comparison, Reviews, and Best in Class - The buyer's journey has changed; companies must adapt to new consumer behaviors. - Why every company needs to think of themselves as a media company. - Building trust is essential in a market with a significant trust deficit. - Corporate speak reduces credibility - How Salt Water Fishing University is an outlet but also a deliberate learning experience for Marcus - Sales and marketing must work closely together to succeed. - Embracing the grind and treating marketing as a priority is vital for long-term success. - Sales must use video as well - The importance of sales process, coaching and role playing Takeaway Quotes from Marcus Sheridan "You're not special." "Opportunity gets really high when resistance gets really high." "Most companies are practicing on their customers." This is an episode you won't want to miss! Your future business will thank you.

3

4 Comments

My two cents: The only way to move beyond mere survival in business is to stay insatiably curious, be patient with the process, and most importantly, be patient with yourself. In the 21st-century home services industry, it's not enough to just be good with your hands. We need emotional intelligence, humility, and self-awareness to counter the Dunning-Kruger Effect. If you're stronger in the field than in the back office, own it. Hire a consultant. Take a course. Get better. People assume the tradesperson knows their craft and rightfully so. But running a business is a different skill set. If you're weak in that arena, avoiding it won’t help. In the end, have empathy for the small business owner. This path takes a toll—on your heart, your mind, and your body.

4

1 Comment