Tim Wills, MBA

Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, I share the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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Forget fleeting trends—success hinges on what actually works. Andrew Tindall, Senior VP at System1, makes the case for #directmail’s revival. Learn why mail is a hidden gem #marketers shouldn’t overlook in his latest blog. https://lnkd.in/ePh3u_Nc

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🚨 Big News: iProspect Named Media Agency of Record for Hy-Vee, Inc. 🚨 The appointment expands on the network’s current relationship and the launch of their retail media network, RedMedia. iProspect will now lead all media strategy, planning, and buying across the Hy-Vee enterprise. We’re thrilled to bring our full-funnel, digital-first expertise to help fuel their next chapter of growth. https://lnkd.in/efjnFNBS

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Kroger Just Unlocked the TV and Audio Ad Market for small and medium sized brands. Generally, CPG giants with dedicated in-house programmatic teams have been able to take advantage of first-party data supported Connected TV (CTV) and streaming audio.  However, without significant resources, smaller and mid-sized brand were stuck on the outside looking in. Until Now. Kroger Precision Marketing (KPM) just unlocked the door for challenger brands of all sizes. They recognized the critical gap : Brands want to leverage streaming media but lack the expertise and / or resources for complex programmatic buying. Kroger’s solution?                                                          They’ll do the heavy lifting for you. KPM’s in-house experts will activate and manage your campaigns across premium platforms like Roku, Paramount+, Pandora, and iHeartRadio. The Secret Weapon: Selling Outcomes, Not Impressions. KPM isn't just selling ad slots; they're providing the data-powered precision that's impossible to replicate independently. -Precision Targeting: Using Kroger’s first-party loyalty card data for unrivaled accuracy. -Guaranteed Measurement: Every campaign provides closed-loop measurement, including ROAS, sales lift, and the direct impact on dollar and unit sales. -The Proof: A campaign using this data achieved a 5.5% increase in sales by targeting lapsed Neutrogena buyers on Roku. This is a strategic play that democratizes access to high-value media channels. If you've viewed CTV and streaming audio as out of reach, the door is now open. ➡️ See the full strategic analysis on how KPM is weaponizing its data for the masses and creating a lifeline for challenger brands (Link below and in the first comment!)

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, Daniella Harkins shares the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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AI can get users to your site, but the real challenge begins after the click. Discover how to optimize your site for success in an AI-driven future in this clip with Merkle's Davis Grietens:

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📺 Advertisers are leaning into RainBarrel audiences to power their CTV campaigns. Last month the most activated audiences were: 🚙 Walmart Auto Care Center 🥪 Jersey Mike’s 🛒 Stop & Shop 🔧 Automotive Repair and Maintenance ⛽️ Propane Shoppers From major retail brands to niche shopper patterns, RainBarrel audiences give marketers the ability to reach the right viewers with transparency, privacy, and scale.

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Curious how your outbound communications compare to your peers? Take the quick quiz to get immediate insights and access download the full TransUnion-commissioned Forrester Consulting study for strategies and solutions to enhance customer engagement. https://gag.gl/rhw5Fq

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