“Dan is an innovative and clear thinker, particularly in the social media realm. He is able to take complex decisions and break them down into their simplest pieces in order to explain them to both the initiated and uninitiated. Dan is a team player whom everyone wants to engage with.”
About
Dan is a growth-focused marketing executive with 15+ years of experience building and…
Activity
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South Florida Capital Markets | CBRE, Inc. is pleased to announce the sale of 230 S Dixie Highway, a rare medical office building near Aventura…
South Florida Capital Markets | CBRE, Inc. is pleased to announce the sale of 230 S Dixie Highway, a rare medical office building near Aventura…
Liked by Dan J. Silver
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Targeted social engineering is rising, personalized, multi-channel, and straining defenses. It is also succeeding. As a result, enterprises are…
Targeted social engineering is rising, personalized, multi-channel, and straining defenses. It is also succeeding. As a result, enterprises are…
Liked by Dan J. Silver
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Super excited to share the stage with Alyssa Espiritu at Adobe Summit and go deep on how to bring audience skills to life in your agentic workflows.
Super excited to share the stage with Alyssa Espiritu at Adobe Summit and go deep on how to bring audience skills to life in your agentic workflows.
Liked by Dan J. Silver
Experience
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Publications
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The dark age of data suspicion is giving way to a new age of data transparency
The Drum
See publicationIn today's tech renaissance, data is everywhere and it seems like it can do everything. It flows in torrents from tens of billions of connected devices and empowers brands to offer truly customized advertising, marketing, and customer service. But does data have a dark side?
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Why Location Targeting is Key for Both Local and National Brands
GeoMarketing
See publicationBrands know they can refine their local ads to be more relevant — but they may not realize that location targeting can deliver similar results on a national level, writes GroundTruth's Dan Silver.
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This Ain't Your Daddy's Holiday Season
MediaPost
See publicationThe holiday season as we know it has fundamentally changed as mini-moments have replaced the long-standing Black Friday focus. Marketers will need to adapt quickly before it is too late.
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The Bartender's Guide To Blending Better Mobile Audiences
AdExchanger
See publicationTwo parts first-party data, a splash of third-party segmentation, garnished with a slice of real-time consumer behavior. If only building mobile audiences were as easy as mixing your favorite cocktail.
There is a recipe, however, and it’s not as guarded as Coca-Cola’s secret formula. The recipe for an accurate mobile audience starts with location data. Understanding this essential ingredient, along with its components, will allow you to better evaluate its potency. -
5 Ways Marketers Can Improve Locatization
DMN
See publication“Realizing the power of location as an audience tool is a secret weapon for marketers,” says Dan Silver, director of marketing at mobile ad tech provider xAd.
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Location Accuracy: Three Common Questions
AdExchanger
See publicationThings move quickly if you’re a mobile location technologist. A week can feel like three months, and if you’re not paying attention, it may seem like the world has passed you by.
That is also what it’s like for an agency media planner. That isn’t a knock on the planner, but a testament to their adaptability. The onus is on the technologist to make sure the media planner, agency or landscape, as a whole, understands the advantages they offer.
Organizations
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Location Based Marketing Association (LBMA)
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Mobile Marketing Association (MMA)
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Interactive Advertising Bureau (IAB)
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Join now to viewMore activity by Dan J.
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Kicking off Evolve today! Our team is on-site showcasing how WeatherFlow-Tempest for Utilities is helping operators tackle some of the biggest…
Kicking off Evolve today! Our team is on-site showcasing how WeatherFlow-Tempest for Utilities is helping operators tackle some of the biggest…
Liked by Dan J. Silver
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I'm happy to share that I'm taking on a new, expanded role as SVP of E-Commerce at Oats Overnight. Most e-commerce brands organize around…
I'm happy to share that I'm taking on a new, expanded role as SVP of E-Commerce at Oats Overnight. Most e-commerce brands organize around…
Liked by Dan J. Silver
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Only three weeks into the new gig and I’m already doing a highly paranoid headcount of the pallets over at Iconic Candy. Happy to report the Bubble…
Only three weeks into the new gig and I’m already doing a highly paranoid headcount of the pallets over at Iconic Candy. Happy to report the Bubble…
Liked by Dan J. Silver
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Excited to share that I’ve joined Publicis Groupe as SVP, Social Intelligence & Measurement. I’m joining Charlotte (Charlie) Tansill's Social…
Excited to share that I’ve joined Publicis Groupe as SVP, Social Intelligence & Measurement. I’m joining Charlotte (Charlie) Tansill's Social…
Liked by Dan J. Silver
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A big week ahead for the WeatherFlow-Tempest team: two conferences, different audiences, one shared thread: the power of ultra-local weather…
A big week ahead for the WeatherFlow-Tempest team: two conferences, different audiences, one shared thread: the power of ultra-local weather…
Liked by Dan J. Silver
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Google for Startups Accelerator. Canada Class of 2026. And there’s MyHealthspan on the board behind me. Still doesn’t feel real. Today is the…
Google for Startups Accelerator. Canada Class of 2026. And there’s MyHealthspan on the board behind me. Still doesn’t feel real. Today is the…
Liked by Dan J. Silver
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The ad tech CMO seat has never been more turbulent, or more critical. When I stepped away from my CMO role earlier this year, I had no idea I was…
The ad tech CMO seat has never been more turbulent, or more critical. When I stepped away from my CMO role earlier this year, I had no idea I was…
Liked by Dan J. Silver
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If you enjoyed my parties in Cannes, Sundance, NYC and The Hamptons, you are going to love what I’ve got planned for POSSIBLE. See you in Miami…
If you enjoyed my parties in Cannes, Sundance, NYC and The Hamptons, you are going to love what I’ve got planned for POSSIBLE. See you in Miami…
Liked by Dan J. Silver
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Every hour you spend somewhere is an hour you're not somewhere else. That thought changed how I looked at everything...including my career. After…
Every hour you spend somewhere is an hour you're not somewhere else. That thought changed how I looked at everything...including my career. After…
Liked by Dan J. Silver
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Marketing is one of the only jobs where everyone thinks they’re qualified to run it. No one walks into finance and says, “Have you tried… just…
Marketing is one of the only jobs where everyone thinks they’re qualified to run it. No one walks into finance and says, “Have you tried… just…
Liked by Dan J. Silver
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Proud of the team's work here that got Optery awarded Best in Category within Social Engineering in the 2026 Globee Awards. Let's gooooooo!
Proud of the team's work here that got Optery awarded Best in Category within Social Engineering in the 2026 Globee Awards. Let's gooooooo!
Liked by Dan J. Silver
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