Ted Kohnen

Adweek Names Park & Battery 2024 B2B Agency of the Year
The agency sweeps Adweek’s B2B Innovation Awards with Agency of the Year, Campaign of the Year and Thought Leadership Content honors

The ANA B2 Awards recognize the top performing business-to-business marketers, large or small, with a unique focus on driving demonstrable business results. Achieving an ANA B2 Award signifies your work was selected by a jury of industry leaders as a best-in-class example of B2B marketing and communications. The ANA is the U.S. advertising industry's oldest and largest trade association.

This category recognizes the B2B marketing agency that demonstrated a consistently excellent approach to all aspects of business, specifically during the qualifying period. Submissions must include information on client wins, achieving client objectives, client satisfaction/ loyalty, staff satisfaction/loyalty and profitability. Other achievements, such as expansion and development of new areas of expertise, will also be considered. Submissions must also state whether the agency operates only… Show more

This category recognizes the B2B marketing agency that demonstrated a consistently excellent approach to all aspects of business, specifically during the qualifying period. Submissions must include information on client wins, achieving client objectives, client satisfaction/ loyalty, staff satisfaction/loyalty and profitability. Other achievements, such as expansion and development of new areas of expertise, will also be considered. Submissions must also state whether the agency operates only from a US HQ, or whether it has registered offices in other geographical locations, At least three client testimonials must be included. Show less

Activity designed to generate demand is the focus of this category, including both inbound and outbound techniques, from new business and existing customers. Submissions must explain how the multiple strategies/channels were consolidated into a single harmonious programme, and the technologies and techniques deployed to move leads from cold to warm. Insights on conversion rates must be provided, as well as information on revenue attribution, where available.

This category is designed to reflect campaigns using a variety of different channels or media, in an omnichannel or integrated framework, for a clearly specified objective. Submissions must explain the mix of channels utilized for the campaign, how the brand and/or agency ensured the various techniques complemented one another and worked together, and demonstrate how success or effectiveness was measured against objectives.

This category relates to marketing activities that use social media prominently (within a wider context) or exclusively as the sole channel or medium, to achieve various objectives. If social is the sole channel, the submission must explain why no other channels were believed to be necessary. If social is a prominent channel within a wider mix, the submission must explain how use of social fitted into the broader context. The choice of social media platforms, techniques and technologies must… Show more

This category relates to marketing activities that use social media prominently (within a wider context) or exclusively as the sole channel or medium, to achieve various objectives. If social is the sole channel, the submission must explain why no other channels were believed to be necessary. If social is a prominent channel within a wider mix, the submission must explain how use of social fitted into the broader context. The choice of social media platforms, techniques and technologies must also be explained, together with metrics and the means by which success was measured. If the program used influencer marketing techniques, it should explain how influencers were selected and deployed, and the value that they delivered for the campaign. Show less

Recognizing business, marketing and creative leaders in the life sciences sector across healthcare, pharmaceuticals, medical devices, and diagnostics.

This ranking shows the US agencies that reported the largest percentage increase in US gross income.

MediaPost’s OMMA Awards were created to honor the best in Online Media, Marketing and Advertising

Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.