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Articles by Steve
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When AI agents go rogue, and your org has no plan, disaster ensues. Read more 👉 https://lttr.ai/Aqswh #productmanagement #no_chaos
When AI agents go rogue, and your org has no plan, disaster ensues. Read more 👉 https://lttr.ai/Aqswh #productmanagement #no_chaos
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Coming in early June... Just a mockup until my publisher gives me an exact date. In the upcoming weeks, some sneak peeks will be on my Product…
Coming in early June... Just a mockup until my publisher gives me an exact date. In the upcoming weeks, some sneak peeks will be on my Product…
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"A responsible person takes on responsibilities until they sink him." — "Dr. Fred Freud", fictitious brother of Sigmund. (Does that sound familiar?)
"A responsible person takes on responsibilities until they sink him." — "Dr. Fred Freud", fictitious brother of Sigmund. (Does that sound familiar?)
Posted by Steve Johnson
Experience
Education
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Haslam College of Business at the University of Tennessee
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Activities and Societies: Sigma Phi Epsilon.
Licenses & Certifications
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Foundations, Focus, Build, Market, Launch, Price, The Business of Data Science
Pragmatic Institute
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Publications
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Customer Conversations: A Product Manager’s Superpower
See publicationCustomer Conversations: A Product Manager’s Superpower is a practical, step-by-step field guide for product managers and product leaders who want to move beyond surveys and second-hand opinions. You’ll learn when to have conversations, how to structure them, how to avoid common traps, and how to turn what you hear into decisions that shape better products. Because in the end, the product manager who listens to customers isn’t just gathering feedback, they’re building authority.
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The Strategic Role of Product Management
See publicationThe Strategic Role of Product Management explores what product management is--and what is not--particularly with an eye to the key roles of the product manager and product marketing manager.
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Turn Ideas Into Products: Managing Products using the Quartz Open Framework
See publicationIn Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.
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English
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I walked into a room with 23 execs expecting a one-hour workshop on moving from idea to impact. It took 3h instead. And I threw away my slides. They…
I walked into a room with 23 execs expecting a one-hour workshop on moving from idea to impact. It took 3h instead. And I threw away my slides. They…
Liked by Steve Johnson
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This is one of the most insightful videos I have found. Don Norman hits at the heart of what I tell my clients and my audiences. A human should…
This is one of the most insightful videos I have found. Don Norman hits at the heart of what I tell my clients and my audiences. A human should…
Liked by Steve Johnson
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Peter Drucker, the father of modern management, wrote, “The purpose of business is to create and keep a customer.” He added, “Profit is not the…
Peter Drucker, the father of modern management, wrote, “The purpose of business is to create and keep a customer.” He added, “Profit is not the…
Shared by Steve Johnson
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Product managers are the long-term navigators, keeping the ship on course, making strategic calls, and ensuring that your product continually meets…
Product managers are the long-term navigators, keeping the ship on course, making strategic calls, and ensuring that your product continually meets…
Shared by Steve Johnson
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Your team tripled their ship rate with AI. Congratulations. So did everyone else. Every product team, every engineering org, every marketing…
Your team tripled their ship rate with AI. Congratulations. So did everyone else. Every product team, every engineering org, every marketing…
Liked by Steve Johnson
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