About
I modernize digital marketing systems for healthcare and life sciences organizations…
Articles by Daniel
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Why Data Aggregation and Fluidity Are Now Strategic Imperatives for Healthcare and Med Device Companies
Why Data Aggregation and Fluidity Are Now Strategic Imperatives for Healthcare and Med Device Companies
Most healthcare and med device organizations believe they are “data-driven.” In reality, many are system-driven and…
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AI Hype, Expectations & Experimentation
AI Hype, Expectations & Experimentation
It’s hard to have a conversation about marketing today without AI coming up. We’ve reached the point in the hype cycle…
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Aggregating and Activating Customer Data with Customer Data Platforms: 2025 edition
Aggregating and Activating Customer Data with Customer Data Platforms: 2025 edition
In today's digital age, customer data is the cornerstone of effective marketing. As customers interact with brands…
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How to thrive when your marketing budget is under attack.
How to thrive when your marketing budget is under attack.
Is your marketing budget under attack? How to react and lead in the current environment. With the threat of recession…
7 Comments -
‘Real Costs’ Of Inundating Buyers, Omnichannel Digital Experiences
‘Real Costs’ Of Inundating Buyers, Omnichannel Digital Experiences
Customer experience has taken the main stage in the B2B community. Companies are pushing towards a customer-centric…
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PFL Accelerates Growth with investment from Goldman Sachs Growth Equity.
PFL Accelerates Growth with investment from Goldman Sachs Growth Equity.
Investment Will Support PFL’s Continued Growth in Providing Innovative Technology, Marketing, Printing and e-Commerce…
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BIG SKY: BIG IDEAS SUMMIT
BIG SKY: BIG IDEAS SUMMIT
BIG SKY: BIG IDEAS Technology Summit Big Sky: Big Ideas is a one-of-a-kind technology conference, organized by PFL…
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Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix
Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix
We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways…
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In the Digital Age, Direct Mail Is Still a Critical Marketing Tactic
In the Digital Age, Direct Mail Is Still a Critical Marketing Tactic
If you’re using marketing automation software, you’re keenly aware of the benefits at your fingertips. But are you…
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MarTech Company Opens Bozeman Office
MarTech Company Opens Bozeman Office
BOZEMAN, MT-June 24, 2015 – Printingforless.com (PFL), a leading marketing company, is opening a new software…
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Activity
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I'm adding a Senior Manager, B2B Customer Marketing to our team! This role is a key addition to our organization—focused on building…
I'm adding a Senior Manager, B2B Customer Marketing to our team! This role is a key addition to our organization—focused on building…
Liked by Daniel Gaugler
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If Montana in the summer has been on your bucket list (and I can assure you it should be), then boy do we have the opportunity for you! Our event…
If Montana in the summer has been on your bucket list (and I can assure you it should be), then boy do we have the opportunity for you! Our event…
Liked by Daniel Gaugler
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Big day for Novi Labs — excited to announce our acquisition of Turing Analytics. We’re bringing together two great teams with a shared focus on…
Big day for Novi Labs — excited to announce our acquisition of Turing Analytics. We’re bringing together two great teams with a shared focus on…
Liked by Daniel Gaugler
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Alliance Board Member
Montana High Tech Business Alliance
- Present 10 years 7 months
Economic Empowerment
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Board Member
Northern Rocky Mountain Economic Development
- Present 8 years 8 months
Economic Empowerment
Economic Development District serving South Central Montana
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A simple reminder: the best outcomes usually start with the right process. I put together a reel comparing making cookies to getting a home loan…
A simple reminder: the best outcomes usually start with the right process. I put together a reel comparing making cookies to getting a home loan…
Liked by Daniel Gaugler
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Would you consider a candidate who hasn’t requested a LinkedIn connection? For context, this is after they applied directly to a hiring post I…
Would you consider a candidate who hasn’t requested a LinkedIn connection? For context, this is after they applied directly to a hiring post I…
Posted by Daniel Gaugler
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Today is World Veterinary Day, a day to recognise the lifesaving work of veterinary professionals and thank them for all they do to care for animals…
Today is World Veterinary Day, a day to recognise the lifesaving work of veterinary professionals and thank them for all they do to care for animals…
Liked by Daniel Gaugler
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First time attending the Adobe Summit and I am SO grateful!!! It was nice to be surrounded by so many like minded people, all hungry to learn more…
First time attending the Adobe Summit and I am SO grateful!!! It was nice to be surrounded by so many like minded people, all hungry to learn more…
Liked by Daniel Gaugler
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Agencies are accountable for deliverables, in-house CMOs for revenue but take 6-12 months to ramp. Fractional CMOs own revenue from day one with strategy + execution. This article breaks down accountability across each model, including sales-marketing alignment, vendor consolidation, and board reporting. Learn why agencies fail at alignment, why in-house CMOs take time, and why fractional CMOs can fix broken marketing systems fast. Read more: https://lnkd.in/eRrYiFiT #FractionalCMO #MarketingLeadership #B2BSaaS
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StackAdapt
Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw
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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies.
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Growthner
Struggling to turn organic traffic into real SaaS signups? You're not alone. Choosing the right SEO partner can make all the difference. In our latest guide, we break down the 10 best SaaS-SEO consulting agencies for 2025 including what separates the winners from the wannabes, what pricing looks like, and how to pick an agency aligned with your growth stage. From technical SEO to AI-driven Generative Engine Optimization (GEO), we cover it all. Read the full list and find the partner that could transform your organic channel. https://lnkd.in/e_5VBc_X
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Atmospherik
The hidden cost of siloed data? Performance. If your creative team, media team, and analytics team aren’t looking at the same model, you’re effectively running three different campaigns. The solution isn’t more dashboards. It’s alignment. A strong data spine that connects the entire funnel—from who you’re targeting, to what they see, to whether they convert. Growth doesn’t happen in silos. It happens when everyone’s working off the same map.
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Fitex Media
𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐧𝐨𝐢𝐬𝐞 𝐢𝐧 𝐚𝐧 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐥𝐨𝐮𝐝 𝐟𝐞𝐞𝐝. It might look good, but it rarely moves key business metrics. A strong blueprint starts with clear pillars that support your positioning. It maps content types to funnel stages and buyer questions. It defines cadence, formats, and distribution channels in advance. It also creates systems to repurpose one core idea into multiple assets. Instead of scrambling for “𝐰𝐡𝐚𝐭 𝐭𝐨 𝐩𝐨𝐬𝐭 𝐭𝐨𝐝𝐚𝐲”, your team executes a roadmap. That’s how content stops being a chore and becomes an asset. 𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐝𝐞𝐬𝐞𝐫𝐯𝐞 𝐭𝐡𝐞 𝐭𝐢𝐭𝐥𝐞 “𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲” 𝐨𝐫 𝐣𝐮𝐬𝐭 “𝐩𝐨𝐬𝐭𝐢𝐧𝐠”? #ContentStrategy #ContentMarketing #B2BMarketing #DemandGen #MarketingOps #FitexMedia #StrategicPlanning #BrandBuilding
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