Sidney G. Griffin Jr.

Sidney G. Griffin Jr.

San Francisco Bay Area
3K followers 500+ connections

About

My career sits at the intersection of brand, sports, and community impact. With…

Activity

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Experience

Education

Volunteer Experience

  • San Jose State University Alumni Association Graphic

    Member Board of Directors

    San Jose State University Alumni Association

    - Present 10 months

    Education

  • Moreau Catholic High School Graphic

    Member - Board of Trustees

    Moreau Catholic High School

    - 4 years

    Education

  • Students Rising Above Graphic

    Member - Board of Directors

    Students Rising Above

    - 13 years

    Education

    Students Rising Above invests in low-income, first generation college students who have demonstrated a deep commitment to education and strength of character in overcoming tremendous odds of poverty, homelessness, and neglect. SRA helps each student to realize his or her potential by guiding and supporting them through college graduation, and into the workforce.

  • Triton Museum of Art Graphic

    Member - Board of Directors

    Triton Museum of Art

    - 1 year

    Arts and Culture

    For nearly 50 years, the Triton Museum of Art has been a destination for the community, providing a venue where local artists exhibit their work alongside regional and national artists, and where students of all ages learn about art and the creative process.

  • Mission City Community Fund Graphic

    Member - Board of Directors

    Mission City Community Fund

    - 1 year

    Social Services

    The MCCF has a focus on five areas of giving: social services, education, health care, theater and arts, and the environment. Over the years, the MCCF has supported hundreds of nonprofit organizations throughout Silicon Valley and enabled them to expand and enhance their services to Santa Clara and Silicon Valley citizens.

Projects

  • Achievements

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    >> Created B2C marketing programs for top-tier partner banks (MBNA, Bank of America, Wachovia, and Sun Trust).

    >> Re-launched the Visa Commercial Card product suite with a multi-channel marketing approach and messaging platform.

    >> Launched the first Small Business Online Workshop series providing small business cardholders a digital suite of resources.

    >> Led marketing re-launch of Visa Travel Money and three-month pilot test of a prepaid card for…

    >> Created B2C marketing programs for top-tier partner banks (MBNA, Bank of America, Wachovia, and Sun Trust).

    >> Re-launched the Visa Commercial Card product suite with a multi-channel marketing approach and messaging platform.

    >> Launched the first Small Business Online Workshop series providing small business cardholders a digital suite of resources.

    >> Led marketing re-launch of Visa Travel Money and three-month pilot test of a prepaid card for 120 Safeway stores.

    >> Increased cardholder acquisition and usage via integrated Disney promotional programs. (JP Morgan Chase, U.S. Bank)

  • Achievements

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    >> Established 23 new cause-marketing partnerships with local nonprofits and corporate partners, which included Habitat for Humanity, San Francisco Food Bank, Visa, Wells Fargo and Target.

    >> Led the organization’s participation 250+ community activities/events, performance of over 6,000 hours of volunteer time in Bay Area community, and support of the fundraising efforts of over 2,100 local nonprofit.

  • Achievements

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    >> Led the national roll out of an annual community marketing plan including marketing strategy, messaging, community platform positioning, and local marketing activation.

    >> Developed partnerships with leading nonprofit brands to enhance member engagement in 400+ local fitness clubs.

    >> Evolved a sponsorship strategy to focus on brand marketing and business building partnerships which delivered millions of dollars incremental annual revenues and media…

    >> Led the national roll out of an annual community marketing plan including marketing strategy, messaging, community platform positioning, and local marketing activation.

    >> Developed partnerships with leading nonprofit brands to enhance member engagement in 400+ local fitness clubs.

    >> Evolved a sponsorship strategy to focus on brand marketing and business building partnerships which delivered millions of dollars incremental annual revenues and media value.

    >> Received “The Best of 24” management award for excellence in team member engagement

  • Achievements

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    >> Developed licensing co-marketing program for hardware technology companies Sony, Intel, Handspring and Garmin.

    >> Designed, developed, implemented, and maintained Palm’s first partner marketing strategy and program with technology partners Oracle, IBM, Sun Microsystems, PeopleSoft, Sybase, and SAP.

  • Achievements

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    >> Developed strategic partnerships with 25+ targeted, high-profile universities including Stanford, UC Berkeley, and MIT.

    >> Represented corporation through service on various industry advisory boards and councils.

    >> Collaborated with field sales on the implementation of product marketing programs. Planned and executed customer briefings and conducted corporate overview presentations for clients. Produced marketing materials and sales tools.

  • Highlight: Business Development

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    >> Increased membership profitability 15%+ through a growth plan focused on the “Top 200” corporate partner portfolio including Intel, Nike, Starbucks, Boeing, Kaiser, and MGM.

    >> Led team to YOY increase of 57% in membership units and 76% increase in revenue growth with a successful strategy to grow the emerging Healthcare channel.

  • Highlight: Co-Branding Initiatives

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    >> Utilized sponsored sports and entertainment assets (NFL, Olympics, NASCAR, Disney) to drive loyalty marketing programs that increased card member acquisition, activation, usage, and retention.

    >> Reduced annual marketing budget by 10% through development of co-brand opportunities with key banks (JP Morgan Chase, Bank of America, US Bank and Wells Fargo).

  • Highlight: Community Outreach

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    >> Launched the RESPECT platform - the recipient of the 2007 Pacific Plains International Association of Business Communicators Silver Quill Award for excellence in community relations.

  • Highlight: Integrated Marketing Program

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    >> Directed USOC partnership and marketing activation for 2008 Beijing Summer and 2010 Vancouver Winter Olympics. The integrated marketing campaigns included grassroots events, NGB team and event sponsorships, sponsored athlete , television advertising, digital and social media, and PR events.

  • Highlight: Strategic Marketing Partnerships

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    >> Expanded partner base by 200%+ and delivered innovative marketing programs by adding 29 new partnerships within two years including American Express, General Mills, Sports Illustrated, Universal Music, Motorola, Celebrity Apprentice and The San Francisco 49ers.

    >> Identified new growth opportunities among existing partners NBC, The USOC, Coca-Cola, Nike and Dial.

Honors & Awards

  • Silver Quill Award of Excellence - San Francisco 49ers Community Relations Department

    The International Association of Business Communicators (IABC)

    The IABC’s Silver Quill Competition recognizes excellence in business communications in multiple and varied disciplines. Silver Quill Awards are presented to those outstanding professionals in who have proven that their communication programs effectively furthered the goals of their organizations and motivating audiences to a desired action.

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