“Sidney is a Marketing visionary and organizational leader who helped evolve the company's marketing presence and impact. Having the opportunity to provide strategy insight and analysis for the Community Marketing platform, it was exciting to lend support as Sidney put 24 Hour Fitness in position to pioneer the community landscape in innovative ways. Sidney is my "first pick" to launch any Marketing effort.”
About
My career sits at the intersection of brand, sports, and community impact. With…
Activity
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I’m thrilled to step into the role of President of MLV NorCal, a moment shaped by the relationships I’ve built throughout my career. It’s these…
I’m thrilled to step into the role of President of MLV NorCal, a moment shaped by the relationships I’ve built throughout my career. It’s these…
Liked by Sidney G. Griffin Jr.
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It all starts with imagination. Before volunteers assemble the slides, parents build the garden beds, and artists paint the murals, every transformed…
It all starts with imagination. Before volunteers assemble the slides, parents build the garden beds, and artists paint the murals, every transformed…
Liked by Sidney G. Griffin Jr.
Experience
Education
Volunteer Experience
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Member Board of Directors
San Jose State University Alumni Association
- Present 10 months
Education
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Member - Board of Directors
Students Rising Above
- 13 years
Education
Students Rising Above invests in low-income, first generation college students who have demonstrated a deep commitment to education and strength of character in overcoming tremendous odds of poverty, homelessness, and neglect. SRA helps each student to realize his or her potential by guiding and supporting them through college graduation, and into the workforce.
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Member - Board of Directors
Triton Museum of Art
- 1 year
Arts and Culture
For nearly 50 years, the Triton Museum of Art has been a destination for the community, providing a venue where local artists exhibit their work alongside regional and national artists, and where students of all ages learn about art and the creative process.
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Member - Board of Directors
Mission City Community Fund
- 1 year
Social Services
The MCCF has a focus on five areas of giving: social services, education, health care, theater and arts, and the environment. Over the years, the MCCF has supported hundreds of nonprofit organizations throughout Silicon Valley and enabled them to expand and enhance their services to Santa Clara and Silicon Valley citizens.
Projects
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Achievements
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>> Created B2C marketing programs for top-tier partner banks (MBNA, Bank of America, Wachovia, and Sun Trust).
>> Re-launched the Visa Commercial Card product suite with a multi-channel marketing approach and messaging platform.
>> Launched the first Small Business Online Workshop series providing small business cardholders a digital suite of resources.
>> Led marketing re-launch of Visa Travel Money and three-month pilot test of a prepaid card for…>> Created B2C marketing programs for top-tier partner banks (MBNA, Bank of America, Wachovia, and Sun Trust).
>> Re-launched the Visa Commercial Card product suite with a multi-channel marketing approach and messaging platform.
>> Launched the first Small Business Online Workshop series providing small business cardholders a digital suite of resources.
>> Led marketing re-launch of Visa Travel Money and three-month pilot test of a prepaid card for 120 Safeway stores.
>> Increased cardholder acquisition and usage via integrated Disney promotional programs. (JP Morgan Chase, U.S. Bank) -
Achievements
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>> Established 23 new cause-marketing partnerships with local nonprofits and corporate partners, which included Habitat for Humanity, San Francisco Food Bank, Visa, Wells Fargo and Target.
>> Led the organization’s participation 250+ community activities/events, performance of over 6,000 hours of volunteer time in Bay Area community, and support of the fundraising efforts of over 2,100 local nonprofit. -
Achievements
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>> Led the national roll out of an annual community marketing plan including marketing strategy, messaging, community platform positioning, and local marketing activation.
>> Developed partnerships with leading nonprofit brands to enhance member engagement in 400+ local fitness clubs.
>> Evolved a sponsorship strategy to focus on brand marketing and business building partnerships which delivered millions of dollars incremental annual revenues and media…>> Led the national roll out of an annual community marketing plan including marketing strategy, messaging, community platform positioning, and local marketing activation.
>> Developed partnerships with leading nonprofit brands to enhance member engagement in 400+ local fitness clubs.
>> Evolved a sponsorship strategy to focus on brand marketing and business building partnerships which delivered millions of dollars incremental annual revenues and media value.
>> Received “The Best of 24” management award for excellence in team member engagement -
Achievements
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>> Developed licensing co-marketing program for hardware technology companies Sony, Intel, Handspring and Garmin.
>> Designed, developed, implemented, and maintained Palm’s first partner marketing strategy and program with technology partners Oracle, IBM, Sun Microsystems, PeopleSoft, Sybase, and SAP. -
Achievements
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>> Developed strategic partnerships with 25+ targeted, high-profile universities including Stanford, UC Berkeley, and MIT.
>> Represented corporation through service on various industry advisory boards and councils.
>> Collaborated with field sales on the implementation of product marketing programs. Planned and executed customer briefings and conducted corporate overview presentations for clients. Produced marketing materials and sales tools. -
Highlight: Business Development
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>> Increased membership profitability 15%+ through a growth plan focused on the “Top 200” corporate partner portfolio including Intel, Nike, Starbucks, Boeing, Kaiser, and MGM.
>> Led team to YOY increase of 57% in membership units and 76% increase in revenue growth with a successful strategy to grow the emerging Healthcare channel. -
Highlight: Co-Branding Initiatives
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>> Utilized sponsored sports and entertainment assets (NFL, Olympics, NASCAR, Disney) to drive loyalty marketing programs that increased card member acquisition, activation, usage, and retention.
>> Reduced annual marketing budget by 10% through development of co-brand opportunities with key banks (JP Morgan Chase, Bank of America, US Bank and Wells Fargo). -
Highlight: Community Outreach
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>> Launched the RESPECT platform - the recipient of the 2007 Pacific Plains International Association of Business Communicators Silver Quill Award for excellence in community relations.
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Highlight: Integrated Marketing Program
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>> Directed USOC partnership and marketing activation for 2008 Beijing Summer and 2010 Vancouver Winter Olympics. The integrated marketing campaigns included grassroots events, NGB team and event sponsorships, sponsored athlete , television advertising, digital and social media, and PR events.
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Highlight: Strategic Marketing Partnerships
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>> Expanded partner base by 200%+ and delivered innovative marketing programs by adding 29 new partnerships within two years including American Express, General Mills, Sports Illustrated, Universal Music, Motorola, Celebrity Apprentice and The San Francisco 49ers.
>> Identified new growth opportunities among existing partners NBC, The USOC, Coca-Cola, Nike and Dial.
Honors & Awards
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Silver Quill Award of Excellence - San Francisco 49ers Community Relations Department
The International Association of Business Communicators (IABC)
The IABC’s Silver Quill Competition recognizes excellence in business communications in multiple and varied disciplines. Silver Quill Awards are presented to those outstanding professionals in who have proven that their communication programs effectively furthered the goals of their organizations and motivating audiences to a desired action.
Recommendations received
7 people have recommended Sidney G.
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